Latest News
PA Betting Services launch market leading World Cup content packages

PA Betting Services are one of the UK’s leading and most-prolific sports editorial content providers, boasting one of the largest teams within the industry. Ahead of the first-ever winter World Cup, PABS are launching in-depth, interactive betting content packages to inform, entertain and prompt betting engagement across pre-match and in-play, for every game in Qatar.
Renowned for powering the betting industry with both domestic and international editorial content, our expert content creators have turned their hand to the World Cup as the requirement for interactive betting and tipping content continues to rise. There are three core packages (Go, Pro and Ultimate) tailoring to every need, including images by alamy and live matchday data via the PA Betting Services Football API.
With the Pro and Ultimate packages, we are excited to partner with EngageCraft in an industry-first collaboration utilising the market-leading Touch platform to create visual engagements that encourage users to interact with content, generate organic growth through social media and increase dwell time all while capturing user data that can later be used to generate further insights.
Eugene Delaney, Director of PA Betting Services said: “As part of our content investment, we are delighted to be offering a market leading product to support this year’s World Cup in Qatar. The PABS content creators have delivered an exceptional range of packages tailored to suit the needs of our customers target audiences. The aim was to drive consumer engagement and interaction, and we’re confident of achieving that.”
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Compliance Updates
Former Entain exec Jez White joins BetComply

BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.
White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.
In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.
Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”
Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”
While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.
BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.
The post Former Entain exec Jez White joins BetComply appeared first on European Gaming Industry News.
Canada
Swintt games launch on LuckyDays brands

Sought-after software provider announces new partnership deal that will see its full suite of slots go live at leading Lucky7 brands including LuckyDays.se
Having steadily expanded its presence in regulated markets in recent months, in-demand software provider, Swintt, has announced it has made further in-roads into Scandinavia and Ontario after signing a new partnership deal with licensed network, Lucky7.
Operating a wide range of high-profile online casino brands, Lucky7 has a strong presence not only in Scandinavia, where it runs platforms like LuckyDays.se and LuckyDays.com/fi – but also in Ontario, further expanding its global footprint. Through this new deal, all platforms in the Lucky7 portfolio will now have access to Swintt’s complete selection of state-of-the-art slots.
With this huge library of content not only including SwinttPremium and SwinttSelect games, but also titles from the recently-established Elysium Studios Driven by Swintt line, the collaboration will ensure that all Lucky7 customers can enjoy an even greater choice of quality gaming options.
While Swintt’s core product offering has already built up a strong following across Europe, it’s the Elysium Studios range of games that will likely hold the most appeal for Lucky7, given these titles have been designed specifically with modern markets like Scandinavia in mind.
Packed with innovative features and mobile-optimised mechanics, some of the games in the Elysium Studios line-up that will now go live across the Lucky7 network include I Hate Fairytales, Wild Wild North and the highly anticipated upcoming title, Pirate Pledge Hold & Win.
Scheduled to launch this March, the new game promises to be a swashbuckling adventure across the seven seas where players can harness the power of expanding wilds and special Pirate Spins to boost their base game winnings, making it an ideal choice for all fans of next generation slots.
Of course, with that merely being the tip of the iceberg in terms of the new games that will shortly be coming to Lucky7 brands, the partnership will help the company cement its position as a Scandinavian market leader while also helping Swintt get its games in front of a wider audience.
Lars Kollind, Head of Business Development at Swintt, said: “Scandinavia has always been an important market for Swintt – and with our new Elysium Studios line-up, we’re even better positioned to give players in the region the type of content they want. With this in mind, the timing of this partnership with Lucky7 is perfect, as it will not only help us put our titles in front of a wider audience but also allow the network to offer an even stronger range of modern gaming options.”
Klara Sedlarikova, Casino Manager at Lucky7, said: “As a brand with a strong focus on regulated markets, it’s important for Lucky7 to constantly stay on top of evolving tastes and preferences of our customers. By adding Swintt titles to our network we’ll be able to offer our players an even wider choice of quality content, all of which has been designed with this modern, tech-savvy audience in mind.”
The post Swintt games launch on LuckyDays brands appeared first on European Gaming Industry News.
Latest News
Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry

In a world where slots are all about the thrill of the spin, PopOK Gaming has raised the stakes—bringing the high-rolling world of art and fortune together in Eye on the Money, an industry-first collaboration with globally renowned street artist Alec Monopoly.
This is not just another slot game. This is a statement, a revolution in gaming.
Imagine spinning the reels on a game that besides promising jackpots and multipliers immerses you in the rebellious, opulent world of Alec Monopoly’s signature art.
PopOK Gaming has seamlessly blended the excitement of slot gaming with the exclusivity of modern street art, offering players an experience that is as visually stunning as it is rewarding.
What makes Eye on the Money stand out? It’s more than just reels and wins—it’s a celebration of luxury, success, and fortune.
PopOK Gaming is no stranger to pushing boundaries, but Eye on the Money sets a new standard for creativity in the industry. And now, the wait is over. The reels are live, the stakes are high, and fortune favors those who dare to spin.
Ready to Play?
Eye on the Money is now available for players and casino operators ready to embrace the next era of slot gaming.
The post Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry appeared first on European Gaming Industry News.
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