Vibra Solutions, the iGaming technology company specialising in regulated LatAm markets, has launched Betsul’s new betting app — the first fully native app of its kind in Brazil.

Built from scratch, the launch marks a new technological benchmark for the sector. Vibra Solutions has introduced a solution designed specifically for mobile devices from the ground up, making Betsul the only betting operator in the country to offer a fully native app.

The launch brings the platform even closer to its player base and reinforces its commitment to a faster, more integrated, and more secure experience. Available on the Play Store (Android) and the App Store (iOS), the app expands interaction channels with users and strengthens direct communication, offering features such as simplified login, instant access to betting, and exclusive promotions.

“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.

In addition to a modern and responsive interface, the Betsul app offers login via Face ID, Touch ID, or the device’s own password, ensuring convenience and a greater sense of security. Navigation has been optimised to reduce loading times, simplify deposits and withdrawals, and allow customers to quickly find their favourite sports, markets, and games. With native push notifications, the platform can now inform players in real time about betting opportunities, cashout releases, promotions, important results, and other actions.

For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.

Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”

RubyPlay goes live with Esportes da Sorte, the flagship Esportes Gaming Brasil Group brand, to elevate player engagement across Brazil’s regulated market

RubyPlay, a studio-based content ecosystem, has strengthened its position in Brazil after partnering with leading online casino operator, Esportes da Sorte.

The launch features a selection of RubyPlay’s most popular titles, including Mad Hit® Diamonds and Mad Hit® Mr Coin. Content from Koala Games, RubyPlay’s market-focused studio with a strong focus on the Brazilian market, has also gone live with Esportes da Sorte, including Voltage Blitz® Rapid, 3 Big Barrels® Buffalo, and Voltage Blitz® Vortex.

The launch with the tier 1 operator forms part of RubyPlay’s wider expansion strategy in Brazil’s regulated market and is part of a broader go-live across the Esportes Gaming Brasil group, which includes additional launches with group brands LOTTU and OnaBet.

RubyPlay has established a strong track record of delivering high-performing, localised content tailored to Brazilian player preferences, driving engagement and delivering value for its partners.

By combining RubyPlay’s distinctive Latin American game design expertise with Esportes da Sorte’s strong market presence, the partnership is set to deliver a compelling entertainment experience to a broad audience of online players across Brazil’s rapidly growing market.

Dima Reiderman, CCO at RubyPlay, said: Brazil is a central part of our growth strategy, and working alongside an influential operator like Esportes da Sorte marks an important milestone in our growth strategy.

“Their firm regional presence, paired with our localised, high-performing content, creates a powerful proposition that we believe will resonate strongly with players.”

Hugo Baungartner, CBO at Esportes da Sorte, added: “We are committed to offering our players engaging, high-quality gaming experiences, and partnering with RubyPlay represents an important step forward in that journey.

RubyPlay’s strong focus on Brazil and its investment in truly localised content make them a highly valuable partner, giving us confidence in the long-term success of this collaboration and in our continued growth within the regulated market.”