Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

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Bettor Capital leads the round as Xpoint accelerates product development and global deployment

Xpoint, a leading geolocation and compliance technology partner to the online real‑money gaming industry, today announced a fresh investment round led by existing investor Bettor Capital.

The capital will fast‑track Xpoint’s R&D roadmap and expand its product and engineering teams, accelerating delivery of next‑generation capabilities to operators worldwide.

Built for gaming from the ground up, Xpoint’s adaptable platform combines fast, accurate precision geofencing with advanced fraud detection to stop spoofing, block unauthorized wagers, and surface suspicious activity in real time, helping operators launch and scale confidently in online real-money gaming markets.

With flexible integration and rapid deployment tailored to sportsbook, iCasino, lottery, DFS, and sweepstakes use cases, Xpoint provides audit ready compliance automation across multi state and international markets. The platform also offers unique, patent-pending algorithms at jurisdictional borders to protect revenues and reduce player friction and drop off.

Xpoint’s recent momentum includes successful active and pending deployments with leading brands such as bet365 and PrizePicks in North America, with more to be announced soon. Xpoint is also live with clients in Brazil and the UAE, including the UAE Lottery and Play971, the first regulated online gaming and sports betting entity in the region.

“This new funding lands at the perfect time for our growth,” said Manu Gambhir, CEO of Xpoint. “We’re scaling up our teams to ship a wave of new capabilities that help operators defeat location spoofing, streamline compliance, and convert more good users—without compromising on precision, scale, or speed.”

“We are delighted to significantly increase our commitment to Xpoint to accelerate product development and deployment”, added David VanEgmond, Founder and Managing Partner at Bettor Capital, “In this industry, robust regulatory and compliance technology is absolutely essential, and Xpoint has proven to consistently deliver substantial value to a growing roster of real-money online gaming operators.”

New Jersey–based Bettor Capital is a venture capital firm specializing in early‑stage investments in technology companies within the real‑money online gaming ecosystem. Bettor Capital was among Xpoint’s first institutional backers and has increased its investment over time.

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Brazilian MMA fighter to promote the world’s number one crash game to his fan base worldwide as it soars past 66 million players per month 

SPRIBE, the studio behind Aviator, the world’s number one crash game, has landed yet another knockout partnership with UFC superstar Valter “The Clean Monster” Walker joining its roster of Aviator brand ambassadors.

The partnership forms part of SPRIBE’s multi-year, multi-million-dollar marketing deal with the UFC under which it has a brand ambassador fund, allowing it to partner with individual UFC fighters such as The Clean Monster.

The 12 month partnership will see Valter promote Aviator to his fans in Brazil and beyond through a series of high profile campaigns and marketing stunts.

The Brazilian Mixed Martial Artist has an aggressive and entertaining fighting style which has seen him ride a four-fight win streak, each by heel hook submission. It’s also seen him build a large and loyal fanbase in his home country and internationally.

SPRIBE plans to tap into this as part of efforts to drive awareness of Aviator in Brazil and across Latin America.

Walker joins an impressive line-up of UFC Aviator brand ambassadors including the likes of Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker and Merab Dvalishvili.

These partnerships have helped Aviator become the number one crash game on the planet with 66 million players taking flight each month placing more than 400,000 bets per minute across 6,000+ online casino and sportsbook brands.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Our multi-year deal with the UFC and the brand ambassador fund we have access to has proved to be hugely effective at driving awareness of Aviator among UFC fans worldwide.

“This partnership with Valter “The Clean Monster” Walker builds on this and allows us to really tap into Brazil and Latin America, markets where Aviator has already proved to be a big hit.

“We’ve got some great campaigns with Valter in the works so keep your eyes peeled. In the meantime, strap in and take flight with the world’s number one crash game.”

Valter “The Clean Monster” Walker, UFC heavyweight fighter and Aviator brand ambassador, added: “Aviator is one of the most thrilling games I’ve ever played and I’m thrilled to be promoting it to my fans in Brazil and beyond.

“Aviator is fast paced and where high risk can lead to high reward. You strap in, take flight and hold tights as the win multiplier continues to rise. When you decide to cash out is up to you – go too soon and the win is small, but wait too long and you risk losing it all.

“I’m really honored to be working with Aviator and SPRIBE on some truly knock-out campaigns, so watch this space.”

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