Industry News

Unity Announces Merger Agreement with ironSource

Published

3 years ago

July 15, 2022

Reading Time: 4 minutes

Unity, the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, and ironSource, a leading business platform that empowers mobile content creators to turn their apps into scalable, successful businesses, announced that they have entered into a definitive agreement under which ironSource will merge into a wholly-owned subsidiary of Unity via an all-stock deal, where each ordinary share of ironSource will be exchanged for 0.1089 shares of Unity common stock. Once closed, current Unity stockholders will own approximately 73.5% and current ironSource shareholders will own approximately 26.5% of the combined company. The companies’ complementary offerings create a unique end-to-end platform that allows creators to create, publish, run, monetize, and grow live games and RT3D content seamlessly.

“We believe the world is a better place with more successful creators in it. The combination of Unity and ironSource better supports creators of all sizes by giving them all the tools they need to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce,” said John Riccitiello, CEO of Unity. “This is a step further toward realizing our vision of a fully integrated platform that helps creators in every step of their RT3D journey. We look forward to welcoming Tomer Bar-Zeev, the CEO of ironSource, and the rest of ironSource’s talented team into the Unity family.”

The end-to-end platform synergy from the combination of the companies will enhance Unity’s offerings for creators of all sizes. Together with ironSource, Unity will transform and streamline how live games, RT3D apps and services are made by turning today’s linear creation and growth process into a deeply connected and interactive one. By integrating creation and growth more tightly, creators will be able to leverage data on audience feedback to improve content from the earliest stage in the creation process, and throughout the content lifecycle. This will unlock a flywheel where data from growth feeds improvements in content which in turn drives more business success for the content or app.

“To succeed today, creators need an extensive set of solutions and products working in concert to power amazing user experiences and sustainable business growth,” said Tomer Bar-Zeev, CEO of ironSource. “The combination of Unity and ironSource brings together every product needed to power that flywheel of growth, in a differentiated platform positioned to lead our category and beyond. We couldn’t be more excited about our shared mission to remove obstacles for creators to grow.”

The deal will bring together the Unity game engine and editor, Unity Ads, and the rest of Unity Gaming Services (UGS) with ironSource’s best-in-class mediation and publishing platforms, giving developers a seamless and interoperable way to create, grow, and monetize their creations across their lifecycle. In the near term, ironSource’s mediation platform will leverage the combined strength of the two companies’ ad networks to deliver increased user reach and data scale, and provide an increased return on ad spend to advertisers. Telcos will also benefit from the combination of Unity and ironSource, which will provide them with enhanced opportunities to leverage interactive gaming and RT3D experiences on-device.

In addition to delivering benefits for creators, this transaction also provides significant benefits to shareholders. The combined company is expected to generate a run rate of $1 billion in Adjusted EBITDA by the end of 2024.

In connection with the merger, Unity’s Board of Directors have also authorized a 24-month share buyback program of up to $2.5 billion, effective upon closing of the merger, which is expected to reduce dilution caused by the transaction.

Silver Lake and Sequoia have fully committed to purchase an aggregate of $1 billion in convertible notes from Unity at closing, demonstrating their belief in the value creation potential of the merger. The convertible notes to be issued to Silver Lake and Sequoia are due in 2027 and bear an interest rate of 2% per annum. The conversion price is $48.89 per share.

“Beyond our platform, we expect the combination of our business with ironSource to transform Unity’s financial profile to that of a highly profitable and free cash flow positive company,” said Luis Visoso, CFO, Unity. “We expect to generate $300 million in annual EBITDA synergies by year three.”

Management and Board of Directors

Upon closing of the merger, Tomer Bar-Zeev will join Unity’s Board of Directors and serve as a key member of Unity’s executive leadership team. In addition, two additional ironSource Directors will join the Unity Board of Directors upon closing of the transaction. Bar-Zeev and other members of ironSource’s management team, who will also assume leadership roles in the combined company, have an established track record of building a profitable, high-growth leader in the global app economy. ironSource’s headquarters in Israel will serve as an additional global hub for Unity.

Additional Transaction Details

The proposed all-stock transaction has been approved by the boards of directors of both companies, is expected to close during Unity’s fourth quarter of 2022 and is subject to customary closing conditions, and regulatory and shareholder approval. Additional details and information about the terms and conditions of the transaction will be available in Current Reports on Form 8-K or Form 6-K, as applicable, to be filed by Unity and ironSource with the Securities and Exchange Commission.

Advisors

Morgan Stanley served as lead financial advisor to Unity. Goldman Sachs also served as financial advisor to Unity, and Morrison & Foerster LLP and Herzog Fox & Neeman served as its legal advisors. Jefferies LLC served as exclusive financial advisor to ironSource, and Latham & Watkins LLP and Meitar Law Offices served as its legal advisors.

7 Fire Dice

Amusnet Releases 7 Fire Dice

Published

6 days ago

October 22, 2025

Niji Narayan

Reading Time: < 1 minute

Amusnet has released 7 Fire Dice, the newest addition to its growing Online Casino portfolio. This skilled dice game sets the stage for a thrilling experience, blending strategy, anticipation and fiery rewards that keep the tension alive with every throw.

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At the heart of the game lies the Fire Treasure feature, where players can ignite fiery jackpots and unlock explosive rewards. Multipliers appear throughout the gameplay, boosting payouts and creating moments of pure adrenaline. For those eager to jump straight into the heat of the action, the Buy Bonus option instantly unlocks the game’s special rounds packed with even more opportunities to win big.

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The post Amusnet Releases 7 Fire Dice appeared first on European Gaming Industry News.

Asia Gaming Awards 2025

Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas

Published

7 days ago

October 21, 2025

Niji Narayan

spintec-showcases-award-winning-solutions-and-innovations-at-g2e-las-vegas

Reading Time: 2 minutes

It was an honour for Spintec to exhibit at G2E Las Vegas this year, after being recognised with multiple honours across the world, including Best Performing ETG Product in LATAM and Western Europe (Eilers, 2025) and Best Electronic Table Game Solution at the Asia Gaming Awards 2025.

At G2E 2025, Spintec presented an exhaustive portfolio of products that have accrued so many awards: from different games and experiences to a surprising range of settings in the Charisma Series.

The solution that garnered the most attention was the Charisma Amphitheater that can accommodate a large number of players. They can share the same dynamic, multigame experience, enjoying Roulette, Sic Bo, Craps, Blackjack, or Baccarat across automated, virtual and live platforms. The action is constant and thrilling, not just because of the varied and exciting games, but also because of the expanded side bets, jackpots and simultaneous gameplay options.

This layout fosters a vibrant, tournament-ready atmosphere that is always a lot of fun. However, at G2E, Spintec showed that it can be upgraded even further with their latest innovation: the Spintec Tournament Experience. It comes with a visually striking LED-driven environment with real-time stats, live visuals and dynamic leaderboards that are designed to keep players immersed and energised.

At the other end of the spectrum are the circumstances where individual play is much preferred to a shared experience. In those, Charisma SVM (Stand-Alone Virtual Machine) is a perfect solution. It combines five table games into a sleek, space-efficient cabinet for individual players. It is designed for flexibility and fast play, allowing extremely smooth game transitions. It is compact yet powerful and delivers unmatched versatility for casinos of any size.

Visitors at G2E also got to experience two absolute rising stars from the Spintec portfolio. Galactic Spin, Spintec’s flagship game, is quickly becoming one of their most interesting introductions. It is a GLI-certified roulette-style innovation that amplifies excitement through free spins, multipliers and a three-level Galactic Jackpot, one of the most advanced and engaging progressive roulette systems worldwide.

The other undisputed star and a global bestseller from Spintec’s lineup is the Charisma Roulette with eight play stations. Its popularity comes from innovations such as Galactic Spin Roulette, Lucky Number Jackpot and HotSpot Roulette, which are all extremely reliable revenue drivers. The setting also offers exceptional visibility of the wheel from every seat with an elegant design enhanced by LED illumination and dual-sided animated signage.

The visitors at the G2E Las Vegas also very much enjoyed the Baccarat and Craps setups. The Charisma Baccarat with five play stations showed authentic gameplay through its market-tailored squeeze feature and a variety of side bets with payouts up to 48x, including some exclusive side bet options unique to Spintec. The other solution that also invited a lot of attention was the Charisma Craps technology. It exhibited extremely smooth gameplay with exciting dice rolls and fast, accurate number reading, maintaining the thrill of traditional craps while enhancing efficiency. A standout element is the Shooter Button, a fun and interactive feature that assigns the shooter role in accordance with authentic live game rules. Charisma Craps also incorporates a proprietary solution that guarantees clean, fair rolls by preventing dice from becoming cocked or landing on top of each other.

All of Spintec’s solutions are extremely customisable with premium finishes, and a design that fits any casino floor.

The post Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas appeared first on European Gaming Industry News.

Astromania Casino

Astromania Casino Announces International Launch Across Multiple Markets

Published

7 days ago

October 21, 2025

Niji Narayan

astromania-casino-announces-international-launch-across-multiple-markets

Reading Time: 2 minutes

The international iGaming market is growing with the opening of Astromania Casino. The new platform will be a complete online casino and sportsbook, with a regulated and technologically enhanced platform available to players across multiple regulated international markets.

In the early phases, Astromania will target multiple regulated markets as a multi-geo brand. The project demonstrates a strategic desire to enter competitive, highly regulated markets with a product that is supposed to be of the highest standards of transparency and operational stability.

Astromania Casino provides an efficient and transparent platform that is developed on trust. It has more than 6000 games with international providers and a full sportsbook with all major sports.

“Astromania was created as a platform that prioritises performance, security, and fairness. Our objective is to provide users with an efficient, regulated product supported by transparent processes and dependable technology,” said the chief Executive Officer of Astromania.

The platform adapts to each region’s language, currency and regulatory standards. Payment methods cover cards, e-wallets, bank transfers and crypto, with regional options like GiroPay, PayID and Paysafecard.

All financial operations are protected through SSL encryption, real-time monitoring and AML/KYC verification in full compliance with European regulatory standards.

Astromania incorporates a comprehensive responsible gaming system designed to maintain player control and security. Users can configure individual deposit and time limits, apply self-exclusion measures and access multilingual support around the clock. Behavioural analytics tools allow the platform to detect and respond to irregular gaming patterns, reinforcing player protection.

“Compliance and responsibility are integral to Astromania’s operation. Our mission is to ensure that entertainment is delivered within a framework of safety and accountability,” said the Compliance Director.

Scalable cloud architecture is the technological basis of Astromania, which allows another cloud to run all of the performance without issues in the busiest periods. The modular design of the platform enables the quick adaptation to new regulatory settings and market-specific demands. The company is expanding across regulated regions, focusing on localised content and payment integrations for each market.

The company’s roadmap includes the release of exclusive proprietary content, native mobile applications for iOS and Android featuring biometric authentication and the expansion of coverage aligned with regional player demand.

The brand’s strategic goal is to combine large-scale content delivery with technological precision and full compliance with jurisdictional requirements.

“Astromania is not a short-term venture. Our objective is to establish a platform that defines long-term reliability and transparency within the regulated iGaming sector,” added the CEO.

The post Astromania Casino Announces International Launch Across Multiple Markets appeared first on European Gaming Industry News.