Aristocrat Gaming
Aristocrat Gaming Appoints Deanne McKissick as Chief Supply Chain Officer and Mark Wadley as CMO
Aristocrat Gaming has appointed Deanne McKissick as its Chief Supply Chain Officer and Mark Wadley as Chief Marketing Officer.
Reporting to CEO of Aristocrat Gaming Hector Fernandez, McKissick will oversee the entire global supply chain, ensuring that customers continue to have the best product purchasing experience while Wadley will oversee the comprehensive marketing efforts at a global level to maximize the value of the Gaming division and products.
“As we continue to focus on changing the game, our superb talent is a core component of our ability to lead the market. Deanne and Mark’s backgrounds lend a unique perspective to help take our business to the next level. We are delighted to welcome both to the global gaming leadership team where they will continue to inspire our employees, vendors, partners and customers to reach new heights,” Fernandez said.
Most recently, Deanne served as the Senior Vice President of Americas Supply Chain and Customer Order Execution, managing sales support, configuration and order change, material oversight, dual site manufacturing, and quality and customer delivery coordination. Her background includes leadership roles at Fortune 50 companies including Hewlett-Packard and she has been named a pioneer in Global Gaming Women. She holds a BA in Economics from Texas A&M.
Previously, Mark was the Senior Vice President of Marketing, responsible for marketing strategy, branding, and partnerships for the Americas Region. Since joining in 2020, he charted the course for new branding, established innovative consumer facing partnerships and built an outstanding team of professional marketers. Mark joined Aristocrat with an extensive background in healthcare marketing where he held leadership roles at bluebird bio, Medivation, and Amgen. He holds a BS in Purchasing and Logistics Management from Arizona State University.
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Aristocrat Gaming announced that it has been awarded entry into the Québec video lottery terminal (VLT) gaming market. Distribution of Aristocrat VLTs is anticipated to begin in early Summer 2024.
A ten-game launch set will include notable titles like Bao Zhu Zhao Fu Red Festival, Fire Light, Fu Dai Lian Lian Panda, Scorchin’ Fortune, Prosperity of the Nile, Flamin’ Hits, and more. The games will be available on the new MidKnight X Upright cabinet.
“Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players. We’re excited for the opportunity to have a presence in Québec and are hopeful for a longstanding relationship with Loto-Québec,” Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming, said.
“Loto-Québec is pleased to announce its partnership with Aristocrat,” said Stéphane Fraser, Executive Vice-President and Chief Operating Officer of Gaming Establishments at Loto-Québec.
The world-renowned leader in gaming entertainment and content creation, Aristocrat Gaming, has introduced the first official emoji brand slot machine, emoji ALL STARS.
Following its industry unveiling at the Global Gaming Expo in Las Vegas, the for-sale, multi-level progressive game featuring iconic emoji brand icons, alongside Aristocrat all-star characters, is sure to delight and engage players in a new way. The deal was brokered by Retail Monster LLC, the emoji company’s North American licensing agent.
“We are excited to partner with Aristocrat to bring the emoji brand to life around the world on slot machines as only they can. The combination of the emoji brand and Aristocrat icons will entertain players around the world, and we look forward to fans seeing the result of more than two years of development as machines hit floors around the world in 2024,” Marco Hüsges, CEO and founder of the emoji company, said.
“Emojis have become a part of everyday communication and expression, and we were thrilled at the opportunity to bring them into slot machine form. Players will not only have fun with their favorite emoji brand icons, but they’ll also see some notable Aristocrat Gaming characters, including our iconic Buffalo,” Tom O’Brien, President of Americas & EMEA of Aristocrat Gaming, said.
emoji ALL STARS has fan-favorite bonus features like Hold & Spin, Free Games, Instant Feature, as well as selectable character options. emoji ALL STARS is now available on the Neptune Single cabinet.
Aristocrat Gaming and the National Football League (NFL) released the first visuals of the new NFL-themed slot machines with the reveal of NFL Super Bowl Jackpots. This introductory new game will bring the largest sports brand in the US to casino floors across the country at the start of the 2023 NFL season. The original license agreement was announced in Fall 2021, providing both companies with an enhanced opportunity to drive engagement through an entirely new slot gaming experience.
“Today, we are thrilled to debut the first look of the new NFL-licensed slot machines, which will provide an innovative entertainment experience for millions of NFL fans who enjoy the fun of casino gaming. We are changing the game with this first-of-its-kind slot machine, offering fans the ability to customize the experience by selecting their favorite team in any casino they choose to play,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The unveiling of the first NFL-themed slot machines represents an opportunity to bring the League closer to our fans in a new area. We have valued collaborating with Aristocrat to bring their vision and responsible gaming resources to fans during the 2023 NFL season and beyond,” Joe Ruggiero, SVP of Consumer Products at the NFL, said.
This much-awaited reveal of NFL Super Bowl Jackpots on the new King Max cabinet is the first of several games that will be unveiled over time as part of this industry-leading, multi-year agreement. Casino players of Super Bowl Jackpots have the chance to win a $1 million progressive jackpot, where permitted, and experience additional rich gameplay features, including six licensed fan-favorite stadium anthems during key moments in the game. The additional slot machines in the initial product roster that will debut later this year and into 2024 include Overtime Cash, Super Bowl Link, NFL Kickoff, Winning Drive, and Rings of Victory – each inspired by a unique element of NFL gameplay and featuring customizable team options.
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