EvenBet Gaming’s CEO, Dmitry Starostenkov, speaks to EEGaming about the company’s expansion into the casino vertical, what drove the decision, what it took to build, and what it means for operators looking to grow beyond a single product.

EvenBet has spent more than two decades building its reputation in poker. What told you the time was right to move into casino?

We kept having the same conversation with partners who trusted our poker infrastructure, asking whether we could support them on the casino side too. For a long time, our answer was to point them elsewhere but, with competition intensifying, that became harder to justify.

But there’s a wider shift happening too. Operators are under real pressure to extract more value from their existing player base. Acquisition costs are rising, regulated markets are tightening, and the days of building a sustainable business on a single vertical are gone. Operators who are growing have found more ways to extend player value across their full product offering, and that requires purpose-built infrastructure.

We have the technical foundation and understand the player behaviour. The question became when to make the move, and how to do it in a way that was genuinely an improvement on what was already out there.

Moving from the single poker vertical into a full casino platform is a significant undertaking. Where did the product challenges actually lie?

The single player account sounds simple until you’re actually building it. Shared balance, unified player profile, seamless movement between poker and casino all create complexity that compounds quickly. The other challenge was scope. A game aggregator covering 15,000 titles across 230-plus providers has the potential to create real infrastructure problems. We had to build something that could handle that scale without becoming unwieldy for operators to use. And we didn’t want to compromise the poker product to get there either – that was non-negotiable. Everything had to work as one system, not two products stapled together.

How does cross-vertical conversion work, and why does that matter so much to operators right now?

The friction in moving a player between verticals has always been the drop-off point. Separate logins, separate wallets and separate experiences are all different reasons for a player to disengage. When that’s removed, the conversion happens more naturally.

What makes the difference is having product mechanics that actively pull players across. One Click Poker removes the traditional lobby entirely, which has historically been the biggest barrier for casino players who find poker intimidating or unfamiliar. Spins Poker goes further by taking player-versus-player gameplay and wrapping it in slot-style mechanics, so the experience feels native to a casino player from the first session.

In the other direction, casino rewards sitting inside the poker environment give poker players a natural reason to explore. It becomes a two-way pipeline rather than a one-way push, and operators can see that working in the data. That’s what cross-vertical conversion looks like when the product architecture supports it properly.

What does EvenBet Gaming now offer an operator that they genuinely can’t get elsewhere?

Most casino platforms don’t come with a serious poker product attached, and most poker providers don’t have a credible casino offering. We’re in a fairly unique position in that we can genuinely deliver both, and the integration between the two is real and not just a partnership held together by an API. In terms of who this is for, it’s operators who want to grow. Whether that’s a new entrant who needs a clean, fast route to market, or an established operator who has a casino product but knows they’re missing a revenue stream without poker. We’re positioned to offer that market entry and scalability, without compromising quality.

The post Behind EvenBet Gaming’s strategic evolution into casino appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

EvenBet Gaming will exhibit at iGB Live 2026 in London on 1-2 July at Excel, using the show to demo its One Click Poker product and an expanded casino vertical portfolio. The company will be located at stand N40.

The supplier is positioning One Click Poker as a simplified poker entry point designed for casino operators. EvenBet said the format removes traditional poker lobbies, tournaments and longer onboarding flows, allowing players to join live cash tables “within a single click” while keeping a player-versus-player structure.

EvenBet said One Click Poker is designed to reduce operational complexity for casino-led brands, including simplified management tools and lower fraud risk due to the absence of tournaments. The company also said operators can share liquidity across networked cash tables from day one.

Alongside poker, EvenBet will also present its turnkey casino platform, which it said includes more than 15,000 online casino games from over 230 providers. The platform also includes a bonus and promotional toolkit, payment infrastructure, KYC tools, a revenue share affiliate module and external CPA service integrations.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Poker holds immense retention power, but it has long remained an isolated product due to its perceived complexity for casual players.

“With One Click Poker, we are removing that barrier. By combining it with our expanded casino portfolio, we are giving operators a complete, multi-vertical toolset that embeds dynamic gameplay right into the heart of their offering. We invite all partners to visit Stand N40 at iGB Live in London to see firsthand how our solutions can maximize their platform’s potential.”

The post EvenBet brings One Click Poker and expanded casino platform to iGB Live 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Operator cites a 15% rise in poker players and average monthly rake up to $60,000 from September 2025 to April 2026.

BoaBet says it grew poker revenue by 150% after joining WePlay Network, powered by EvenBet Gaming, with the companies highlighting the results at NEXT Summit Valletta 2026.

EvenBet Gaming said the BoaBet performance adds to wider network results to date, claiming a 134% increase in player activity and 63% average revenue growth across the WePlay network.

From September 2025 to April 2026, BoaBet’s poker player base increased by 15%, cash game traffic rose by 30%, and active tables climbed from around 950 to 1,250, according to the release. Average monthly rake grew from $38,000 in the first three months of the partnership to $60,000 in the most recent three-month period, with March 2026 reaching approximately $78,000.

BoaBet described poker as a feeder vertical for its casino business, with WePlay providing access to network liquidity. EvenBet said its platform supported the rollout with features including automated rakeback, flexible tournament mechanics, and game ecology management, while WePlay provided operational, player support and anti-fraud teams.

Antonio La Vigna, Head of Poker at BoaBet, said: “Integrating poker was a strategic decision for us, but our main concern was the operational complexity of the vertical. Partnering with WePlay and leveraging EvenBet Gaming’s powerful, configurable platform completely eliminated that burden. The combination of EvenBet’s advanced software infrastructure and WePlay’s operational expertise allowed us to scale poker revenue by 150% while keeping our internal teams fully focused on our core casino business. This proves that with the right technology and network partner, poker can drive outstanding growth without expanding operational overhead.”

Gasper Janezic, CEO at WePlay, said: “Poker has a reputation for being operationally intensive, and that reputation puts a lot of casino operators off. BoaBet’s results demonstrate that with the right network structure in place, that barrier largely disappears. Our focus has always been on building an environment where operators can grow poker sustainably and where recreational players actually want to stay.” Dmitry Starostenkov, CEO at EvenBet Gaming, added: “These results reinforce what we have seen across the WePlay network more broadly – that the combination of robust technology, managed liquidity, and operational expertise creates the conditions for consistent, long-term growth. We are proud to see that model delivering for operators of BoaBet’s profile, and we look forward to continuing to build on it together.”

The post BoaBet reports 150% poker revenue growth after joining WePlay Network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.