Latest News

Graphyte Acquired by Optimove to Produce Powerful End-to-End Player Engagement Platform

Published

3 years ago

July 13, 2022

Reading Time: 3 minutes

The acquisition will significantly enhance Graphyte’s ability to seamlessly deliver personalized recommendations to players across channels and at scale

Graphyte, the realtime, cloud-based personalization platform built for the betting and iGaming industry, today announced it has been acquired by Optimove, the leading CRM Marketing Platform. The acquisition will cement Graphyte’s leader status in cloud-based personalization in the iGaming market, driving more operators to utilize its capabilities as part of their Customer Relationship Management (CRM) Marketing strategies carried out by Optimove’s multichannel CRM marketing hub.

Trusted by some of the world’s largest operators, Graphyte, founded in 2018 and employing 20, is a London-based startup built to fill the gap in the SaaS marketplace for a scalable Personalization Engine to serve the betting and iGaming industry. Operators like Entain, Sisal, 888, and others use Graphyte’s Personalization platform to serve AI-based product recommendations and dynamically personalize their web, native mobile sites, and mobile apps to engage customers in realtime through owned and paid marketing channels. For example, Gala Bingo has driven a 35% turnover uplift using Graphyte’s web personalization models and seen a 300% increase in site visits when providing intelligent recommendations to players through emails, instead of traditional static emails.

Graphyte applies advanced machine learning to betting, gameplay, and browsing activity in realtime to make every interaction with a customer relevant and in the moment. Unlike other personalization engines that require technical skills to deploy model results, the company’s flexible platform empowers marketers with complete control over how recommendations are made when testing and deploying personalized treatments without needing to make any changes to the core CMS.

The company’s robust offering includes:

Recommend – fully featured realtime, personalized recommendation and rules engine
Intelligent Layouts – web and app realtime AI-based personalized casino lobbies, homepages, banners, and navigation.
Engage – realtime triggered messages.
Momentum – social proof to surface trending and popular content on any channel.
Retarget – personalized ads served up to end-users as they browse third-party sites.
Site Search – instant, full-featured search capabilities for every channel and product.

Graphyte’s offering will now integrate with Optimove’s industry leading CRM Marketing capabilities. With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, orchestrate, and optimize hundreds of personalized CRM campaigns weekly.

Joint customers will benefit from synergies which will see Graphyte’s models enriched with robust data from Optimove’s CDP, while the models’ results will be readily accessible within customer profiles inside Optimove for segmentation, activation, and analysis. Joint customers will be able to reap these benefits and more, soon.

Furthermore, the acquisition will enable operators to provide players with realtime symmetric and personalized journeys. In addition to providing the end-to-end offering to iGaming and Sports Betting operators, Optimove, which has a significant non-gaming client base, will allocate resources to adapt and expand Graphyte’s web and app personalization capabilities to additional verticals.

Operators using the Graphyte and Optimove joint solution will be able to deliver unparalleled holistic player journeys such as:

Symmetric multichannel journeys: Leveraging Graphyte’s personalized recommendations in outbound campaigns via Optimove’s email and mobile channels and ensuring customers view the same recommendations when clicking through to the brand’s website or mobile app.
Geolocation-triggered personalized recommendations: Maximizing Graphyte’s bet recommendation relevancy by combining it with Optimove’s geo-fencing technology to trigger personalized messages to customers’ mobile apps. For example, triggering relevant sports betting recommendations when players enter a perimeter near a sport stadium.
True 1-to-1 personalization: Selecting one of Graphyte’s 20 distinct AI-models to personalize player experiences based on robust segmentation from Optimove’s Customer Data Platform. For example, deploying a different model for high loyalty players and new ones.

“I’m proud to welcome Graphyte to the Optimove family,” said Optimove Founder and CEO Pini Yakuel. “As evident from this acquisition, and of Kumulos earlier this year, we’re very serious about ramping up our never-ending quest to expand marketing teams’ capabilities and effectiveness. Graphyte’s machine learning and personalization capabilities are way ahead of the curve. Combining those with our native customer data platform and multichannel journey orchestration engine will prove extremely valuable for both our client bases and the iGaming industry.”

“We couldn’t be happier to join forces with Optimove as an integral part of their offering,” said Damien Evans, CEO of Graphyte. “Optimove’s CRM Marketing capabilities are second to none, and its dominance in the iGaming market is well-established. If you add to that equation Graphyte’s market-leading machine learning personalization capabilities, the result is a game changing marketing tool which will create unprecedented freedom for brands to realize their CRM Marketing visions. We’re excited to receive this significant vote of confidence from Optimove, the leading CRM Marketing player in the iGaming market.”

The acquisition is part of Optimove’s continuous investment in expanding its CRM marketing capabilities for the iGaming and Sports Betting industry, following its September 2021 $75 million investment led by Summit Partners and the acquisition of personalized mobile marketing solution Kumulos, in March 2022.

2026 conference chairs

Regulating the Game issues call for 2026 conference chairs

Published

49 minutes ago

October 8, 2025

George Miller

regulating-the-game-issues-call-for-2026-conference-chairs

Reading Time: 2 minutes

Leading international gambling law and regulation conference Regulating the Game (RTG) has issued a call for expressions of interest for the final Conference Chair position of its 2026 edition, to be held from 9 to 11 March 2026 at the Sofitel Sydney Wentworth.

Organizers explained that conference chairs will steward a day of the event and play a pivotal role in shaping dialogue, setting the tone and guiding discussions across key themes including safer gambling, compliance, governance, technology, and regulatory and sector transformation.

While some chairs have already been locked in, the final chair will be appointed to bring fresh perspective and balance to the program, ensuring diverse voices and expertise are represented in the conversations that matter most to the sector, they added.

“The caliber of our Conference Chairs underscores the influence and reach of Regulating the Game,” said Paul Newson, Principal at Vanguard Overwatch and founder of RTG.

“This appointment presents an exciting opportunity for a persuasive communicator to help frame critical conversations and contribute to shaping the future of gambling regulation.”

Past chairs of RTG have included IAG’s very own Vice Chairman and CEO Andrew W Scott; Professor of Marketing at the University of Nevada–Las Vegas Dr Maria Royne Stafford; Regional Head of Licensing, Government & Regulatory Affairs – EMEA/APAC at Sportradar Donata Szabo; Executive Director, Alderney Gambling Control Commission Andrew Gellatly; and Chief Commercial Officer at Gaming Laboratories International Ian Hughes, among others.

Next year’s RTG will feature an expanded program of associated events, including the popular Pitch! at the Sydney Opera House on the evening of 9 March, the first ever RTG Global Awards & Gala Dinner on the evening of 10 March plus 15-minute Industry Spotlight Sessions for established sector leaders, Expert Masterclasses and an expanded exhibition showcase.

Interested candidates for the final Conference Chair role are encouraged to contact the RTG team at [email protected].

The post Regulating the Game issues call for 2026 conference chairs appeared first on European Gaming Industry News.

18Peaches

18Peaches Appoints Arsen Tadevosyan as Chief Strategy Officer to Drive Global Growth

Published

49 minutes ago

October 8, 2025

George Miller

18peaches-appoints-arsen-tadevosyan-as-chief-strategy-officer-to-drive-global-growth

Reading Time: 2 minutes

18Peaches, a next-generation slot game provider, has announced the appointment of Arsen Tadevosyan as its new Chief Strategy Officer. A recognized expert in the iGaming industry, Tadevosyan brings more than a decade of leadership experience in product development, operations, and strategic growth from companies such as SoftConstruct, Pascal Gaming, BetConstruct, VBET, and Digitain.

Throughout his career, Arsen Tadevosyan has overseen product lifecycles, managed cross-functional teams, and developed roadmaps that balance innovation with market demands. In his most recent roles as Vice President of Gaming at SoftConstruct and Pascal Gaming, he played a pivotal part in shaping product architecture and driving operational efficiency, while earlier leadership positions at VBET and BetConstruct provided him with deep expertise in player engagement and global market expansion.

At 18Peaches, Arsen Tadevosyan will be responsible for strengthening the company’s strategic partnerships, global market reach, and long-term product positioning. His focus will be on aligning the company’s innovative slot mechanics such as FlexiWays, Accumulation/Collector mechanics, Hot Pot formats and other engaging features with the needs of tier-one operators worldwide.

“18Peaches has already demonstrated an impressive ability to combine creativity with technology,” said Tadevosyan. “I see enormous potential here, both in the quality of the game portfolio and in the ambition of the team. My goal is to translate that potential into sustainable growth and help establish 18Peaches as a recognized leader in the high-league of iGaming providers.”

The company’s leadership welcomed the appointment as a milestone in its evolution. “Arsen’s appointment as Chief Strategy Officer underscores our commitment to growth, innovation, and industry leadership,” said Artur Tretjakevic, Business Development and Marketing Director at 18Peaches. “His strategic vision and deep experience in product and market development make him an invaluable addition to our team.”

Founded in 2022, 18Peaches has quickly built a reputation for delivering high-performance slot games that merge engaging design with advanced technology. With a portfolio featuring titles like Hacker Crash Jackpot, Frozen Fruits FlexiWays, Monster Load-Up Hold and Win, and Leprechaun Jackpot Collector, the company continues to expand its presence among international operators seeking innovative content and reliable performance.

With Arsen Tadevosyan now leading strategic direction, 18Peaches aims to accelerate its global expansion and reinforce its position as a forward-thinking slot provider delivering both market impact and player engagement.

The post 18Peaches Appoints Arsen Tadevosyan as Chief Strategy Officer to Drive Global Growth appeared first on European Gaming Industry News.

American gambling industry

Gaming Americas Weekly Roundup – September 29-October 5

Published

18 hours ago

October 7, 2025

Niji Narayan

gaming-americas-weekly-roundup-–-september-29-october-5

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.

iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.

CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.

Partnerships

CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.

Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.

The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.