Canada
CTP and Square in the Air Launch ‘Chalk + Dog Communications’
Sports wagering-focused agency to focus on expanding North American market, integrate their collective international industry experience, expertise
Sports, betting and gaming communications agency Square in the Air has entered into a joint venture with integrated marketing agency CTP to launch a new agency aimed primarily at the burgeoning sports betting and igaming sector in North America.
Chalk + Dog Communications, which officially launches today, offers a range of services to B2B and B2C companies, including PR, sponsorship activation, social media, paid media, brand strategy, creative production, design, digital marketing, branding and analytics. The agency already has two active clients in Tally Technology and Huddle Tech.
Square in the Air was founded in 2006 as a boutique sports, betting and gaming PR and marketing agency and has grown to a 40-plus team with clients all over the world. CTP, a 50-person agency based in Boston, was founded in 1996 and manages marketing, advertising and communications programs for a range of sports and betting clients including the Boston Red Sox, TVG, Breeders’ Cup, and many others.
Chalk + Dog Communications is headed up by Square in the Air Director Ben Cleminson and CTP SVP Public Relations Todd Graff, with support from both agencies’ full service creative and communications teams. In addition, Jeremy Balan, formerly a reporter at Sports Handle, Bloodhorse and other publications, is joining CTP as a public relations account supervisor later this month as part of the Chalk + Dog team.
Commenting on the new venture, Square in the Air Managing Director, Bill Esdaile, said: “We’ve been considering the best way for Square in the Air to fully enter the U.S. market for some time. We have a number of clients in North America, but we’ve never had people on the ground.
“When we first met CTP, it quickly became clear that they were the perfect partner for us to launch this joint venture with. Like us, they are passionate about sports, betting and gaming, they have a fantastic book of clients and some really talented people.
“The combined expertise, knowledge, passion and commitment of both agencies is a powerful proposition and Chalk + Dog is here to help companies big and small achieve their communications and marketing goals in what is a hugely exciting market.”
Chip Tuttle, CTP Partner, added: “We’ve increasingly been working in the sports wagering space over the last few years, developing a deep understanding of the opportunities and obstacles that brands face, so we’re very excited to launch Chalk + Dog.
“Square in the Air is an ideal partner for this venture given the firm’s trusted leadership, expertise and track record of helping clients in the wagering and gaming sectors. We’re excited about the opportunities as sports betting, online wagering, and related businesses continue to grow in North America.”
The name Chalk + Dog evokes both the favorite and the underdog in betting parlance. A full website will be live at www.chalkanddog.com in the coming weeks.
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Canada
Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.
Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”
Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”
The post Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).
“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.
“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.
The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.
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