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LATEST DATA PUTS MIRACL IN POLE POSITION FOR MULTI FACTOR AUTHENTICATION IN GAMING & GAMBLING

Published

4 years ago

on

July 12, 2022

By

George Miller

Reading Time: 2 minutes

With growing concern over the vulnerabilities of passwords protecting users’ accounts both regulators and operators are pushing for the adoption of Multi-Factor Authentication. The problem is that conventional multi-step MFA requires users to obtain a separate login code either from a third-party authenticator app or a text message. The resultant friction is causing a big increase in login failures – only 85 to 95% of login attempts are successful.

Today, MIRACL is announcing that the login success rate of its single-step MFA in consumer-facing gambling applications is an amazing 99.8%, a level unmatched by any other authentication solution in the market, let alone any multi-factor system.

Fast, frictionless logins are vital for gaming, where the ease and joy of the user experience is essential to the success of any product. As pressure mounts on the industry to install multi-factor authentication (MFA) on all platforms and games, understanding the options to implement this in the most efficient way couldn’t be more important.

When it comes to MFA, MIRACL streamlines the user experience with a single-step, using a simple 4-6 digit PIN or biometric to authenticate. Despite being MFA, there’s no need for a second step or separate device so the user experience is seamless – no bets are lost, no frustration for users. The platform maximises profit potential and customers are happy with the easy login process.

Rob Griffin, CEO at MIRACL comments, “This latest data proves what we at MIRACL have known for a long time. Our single-step multi-factor authentication is the ideal solution for gaming and gambling platforms – customers aren’t lost at the critical entry point meaning as many bets are placed as possible, and not lost to competitors. In this competitive market, every bet counts so ensuring you are using the smoothest login possible is critical for maximising your business’ potential.”

And its not just the login success rate that tells the story. One gambling app customer using MIRACL’s single-step login, grew sales in their app tenfold in just 12 months. Conversions increased by 100% – converting more than 75% of site visitors to registered players. Traffic increased over 30% month on month for six months. And what’s more, because of the simplicity of the login process, it worked across a diverse range of digital literacy levels.

MIRACL is the world’s only one-step MFA provider. It can easily be integrated into current platforms and is a low cost verification option. It boasts clients such as Experian, Domino’s and Cashfac and has been licensed by big tech names such as Google and Microsoft. Mylottohub in Nigeria has recently become Africa’s #1 Lotto app.

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blask

When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

57 minutes ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.