Latest News
Hero Gaming fights fraud, cuts verification times & grows customer numbers 20% thanks to strategic Shufti Pro partnership

Shufti Pro’s tailored authentication technology verifies legitimate users in real-time & blocks fraudulent accounts, politically exposed people (PEPs) & underaged users
UK based Shufti Pro, a leader in identity verification, today formally announces its partnership with Hero Gaming.
The collaboration has seen Shufti Pro develop a bespoke authentication solution to significantly reduce legitimate customer verification times. As well as block bad actors such as fraudsters and politically exposed people (PEPs) from accessing the Hero Gaming platform.
A leading gaming company, Hero Gaming supports B2B partners in Asia, Latin America, India and the wider world via its platform. It has to navigate complex regulations and laws across these regions to ensure fraudulent and under age users are unable to access its platform. At the same time it needs to ensure that legitimate customers have the best onboarding experience possible.
Prior to implementing Shufti Pro, Hero Gaming relied on manual verification to authorise new users. This led to a stagnation in customer growth as potential customers dropped off during the verification process.
Shufti Pro, which supports over 150 languages and 230 countries and regions, alleviated this problem through its use of enhanced artificial intelligence (AI). A solution that enables customers to run near instant verification, that achieves the highest level of accuracy possible.
Since implementing Shufti Pro, Hero Gaming has seen the time taken to authenticate legitimate customers drop from days to seconds. As a result the business has enjoyed a 20% increase in retained customers.
As users look for a more diverse range of options to prove their identity – such as selfies, screenshots and utility documents – Hero Gaming also turned to Shufti Pro for support in developing a tailored solution that would enable these wide-ranging forms of authentication. Hero Gaming provided regular feedback and suggestions which Shufti Pro was able to take onboard to further improve the product.
Users can now safely join the Hero Gaming platform via a variety of methods. Pre-existing customers are also able to upload supporting documents via a drop down menu in-game should they have queries or questions. With Shufti Pro’s enhanced AI in place, Hero Gaming has seen a significant reduction in the number of manual Know Your Customer (KYC) contacts required, significantly improving the end user experience.
Kristino Vella, Head of Risk, Payments and Fraud at Hero Gaming, said: “When potential customers informed us that our lengthy verification processes were hindering their due diligence verification, we knew we needed to make changes. Shufti Pro had a reputation as a leading authentication expert that would be able to streamline our processes, while enhancing our risk detection.
“Through partnering with the team at Shufti Pro we’ve been able to grow our customer numbers by 20%. At the same time we’re able to streamline their experience while on our platform and stop under-aged users and potentially fraudulent users from accessing our services. It’s a win win.”
Victor Fredung, CEO of Shufti Pro, said: “Verifying the legitimacy of potential customers is critically important, especially in highly regulated sectors such as gaming. But it can also prove challenging. Historically businesses have had to manually authenticate each individual user, however this took considerable time and resources.
“At Shufti Pro we use enhanced artificial intelligence to take the pain out of onboarding. We’re delighted to be working with Hero Gaming, helping them to significantly cut down the time it takes to process authentic customers, while blocking illicit activity such as potential fraudsters and criminals.”
Powered by WPeMatico
Latest News
Evoplay elevates instant win action in Scratch Match Deluxe

Evoplay, the award-winning game development studio, has released Scratch Match Deluxe, a high-volatility instant game that brings a fresh twist to a fan-favourite scratchcard format.
Bringing a classic scratchcard experience into the digital age, Scratch Match Deluxe invites users to reveal winning numbers across ten or twenty scratchable cells.
Every ticket brings the familiar thrill of matching numbers with a flexible setup that lets players set their preferred bet per cell and scratch at their own pace or uncover all at once.
The real heat lies in the Lucky 777 Bonus, where revealing a 7, 77 or 777 anywhere on the grid awards multipliers of x2, x25, or x100, applied directly to the round’s biggest win. With a top multiplier of up to x30,000, this feature unlocks a rush of adrenaline that scratch fans would not want to miss.
Sleek visuals, mobile-first design, and an ultra-accessible interface make Scratch Match Deluxe a standout title in any instant game portfolio, offering operators a proven mechanic with next-level payout potential.
Ivan Kravchuk, CEO at Evoplay, said: “Scratch Match Deluxe builds on the proven appeal of instant games with a polished interface and a thrilling twist.
“The Lucky 777 bonus adds real excitement, giving players a reason to keep coming back while providing operators with a high-engagement title that delivers fast-paced entertainment.”
The post Evoplay elevates instant win action in Scratch Match Deluxe appeared first on European Gaming Industry News.
Latest News
Blueprint Gaming strengthens world-renowned series in Cash Strike Hotstepper 2

Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.
With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new release builds on the impressive momentum from its predecessor, with Cash Strike Hotstepper remaining the top Cash Strike release since its launch in June 2024.
Turning attention to its successor, landing the newly introduced Super Strike symbol on the centre reel sees two additional Cash Strike symbols also added to the centre reel, enhancing players’ chances of securing cash and jackpot wins on the refined 3×3 fruit-themed reelset.
In the same vein, mystery symbols also mark their entrance to the Cash Strike series. Landing on reels one and/or three along with the Cash Strike symbol will trigger the new feature, which randomly awards one of the four fixed jackpots in play, reaching as high as 10,000x.
The return of the showstopping Hotstepper complements the two new features, triggered when the Cash Collect symbol lands on reel two. Once activated, the collect symbol moves down one position each round, again enhancing the chance of success on reels one and three.
For slot enthusiasts on the hunt for further flames, Blueprint’s first September release also welcomes back Power Play. Available at 5 times the original bet, only Bonus symbols are in play, as well as Power Reels, which offer the chance of duplicate multipliers or cash prizes during Bonus play.
Cash Strike Hotstepper 2 showcases Blueprint Gaming’s commitment to enhancing its top-performing game series with captivating new features for operators’ players to enjoy across international markets.
Jo Purvis, Director of Marketing, PR and Events, said: “The Cash Strike series continues to stand out globally, so it was important to hold on to the elements that players love, complemented by intriguing additions.
“With Hotstepper 2, we have built on the winning formula with new features like Super Strike, which deliver rich potential for lavish jackpot and cash prizes, making the title a fantastic addition to operators’ portfolios.”
The post Blueprint Gaming strengthens world-renowned series in Cash Strike Hotstepper 2 appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
-
Industry Awards7 days ago
BETBY SUCCESSFULLY WRAPS SiGMA EUROMED 2025 PARTICIPATION WITH SPORTSBOOK RECOGNITION
-
Latest News7 days ago
Swintt put players’ safecracking skills to the test in Victorian Vaults
-
Latest News7 days ago
Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino
-
Latest News6 days ago
Week 36/2025 slot games releases
-
Conferences in Europe6 days ago
Eurasia and the Middle East in Focus at SBC Summit 2025 Emerging Markets Stage
-
Compliance Updates6 days ago
CT Interactive grows its certified portfolio in Romania
-
Canada6 days ago
absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario
-
Latest News6 days ago
VeliTech Appoints Mats Lundin as Chief Sales Officer