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Groove find their groove with RubyPlay

Published

4 years ago

May 11, 2022

Reading Time: 2 minutes

Platform and aggregator Groove is delighted to announce an extended collaboration with one of the most innovative companies to enter the slots space, RubyPlay.

RubyPlay is a leading developer of online slots serving over 600 casino brands and millions of unique players monthly.

RubyPlay’s suite of slots are established favourites among players in markets around the world with titles such as flagship, Mayan Cache, a 5×3 reel video slot that is packed with bonus features such as Free Spins, Super Free Spins and Jackpot Mania; Loco Habanero, Vegas No Limit Wins, Book of Riches Deluxe, Elephant Stampede, Zeus Rush Fever, Grand Express Action Class, New Year Rising, and Adventures of Li’l Red, amongst others. Upcoming releases include the much anticipated Golden Forge, and the highly touted Diamond Explosion 7’s.

RubyPlay has been very active in developing interesting mobile-rich features, such as the ‘shake-shake’ feature on Shake Shake Leprechaun, where players shake their phones to release coins and bonuses from a rainbow. These unique fun game features are combined with best-in-class maths, a team of talented game designers and some of the best slots art in the industry.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, sportsbook, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This latest arrangement with RubyPlay adds to Groove’s rapidly growing portfolio.

Groove’s focus on innovation as a driving force for their business is well known across multiple stakeholder groups in the iGaming industry for a compelling twin-turbo online casino management system offering extended services to every operator who wants to offer casino games, sportsbooks, bingo and lotteries. It’s based on the GrooveHub, which offers API and instant access to leading suppliers in the iGaming industry and GrooveOn, an easy-to-use multifunctional back-office that powers performance.

Daniel Louie, Game Designer at RubyPlay said: “Our new ‘mobile-first approach to game design is playing out in titles such as Roman Legend which also has a novel game mechanic. The main character, a Roman Centurion, grows in size on-screen as the game progresses, occupying more and more of the screen, and visually underscoring the growing excitement of the player. This is a good example of how we as gamblers make games for other gamblers.”

Matthew Gera, RubyPlay’s Commercial Director said: “With Groove the numbers are good, the customer service team are fantastic, and the account management is very responsive, everything is delivered to a ‘T’. With Groove’s robust operator cluster and international reach, we are sure that our next generation of games will help enrich their platform while we get the reach and distribution network that they have patiently built over the years.”

Yahale Meltzer, COO at Groove said: “RubyPlay matches our ambition to bring high-quality products to the portfolio, strong performers that are fresh and packed with great features such as Jackpot Mania. RubyPlay has a release strategy that makes sense and we should be getting 17 new titles from them alone this year.”

brand-partnership

G2 names Skin.Club official skin partner for its CS2 team

Published

2 hours ago

April 13, 2026

Wladimir P.

g2-names-skin.club-official-skin-partner-for-its-cs2-team

Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.

G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.

Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.

“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”

“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”

Financial terms and the partnership duration were not disclosed.

The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GGPoker

Marius Kudzmanas wins WSOP Europe Main Event for €2m

Published

2 hours ago

April 13, 2026

Wladimir P.

marius-kudzmanas-wins-wsop-europe-main-event-for-e2m

WSOP says the €5,300 Main Event drew 2,617 entries and created a €13.085m prize pool, the largest open event in European history.

Marius Kudzmanas has won the World Series of Poker (WSOP) Europe Main Event, taking home the €2,000,000 top prize and the WSOP Europe Main Event Champion’s gold bracelet, WSOP announced on April 11, 2026.

WSOP said the €5,300 Main Event attracted 2,617 entries and generated a €13,085,000 prize pool, calling it the largest open event in European poker history.

Across the wider WSOP Europe festival, WSOP reported more than 80 countries represented, 15 WSOP gold bracelets awarded, over €39,500,000 in prizes, and 15,779 total entries across all bracelet events.

WSOP also highlighted Switzerland’s Anna Eggenberger winning the inaugural WSOP Europe €1,000 Ladies Championship for her first bracelet, topping a 197-player field that WSOP said was the biggest ladies championship event ever held outside of Las Vegas.

WSOP executives framed the turnout as a signal of momentum heading into the summer WSOP in Las Vegas, scheduled to run May 26 through July 15. “We are absolutely thrilled with the phenomenal success of this year’s WSOP Europe, which has set new parameters for poker on the continent,” said Ty Stewart, Chief Executive Officer of WSOP. Gregory Chochon, Chief Operating Officer of WSOP, added: “This edition of WSOP Europe was the best yet, and we’d like to sincerely thank all of the players, dealers, staff, partners, and media that came together to make the festival so special. A core WSOP goal is to continually refine and improve our events – with that in mind, we can’t wait for the action to kick off next month in Las Vegas!”

The post Marius Kudzmanas wins WSOP Europe Main Event for €2m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Operators

LuckyStreak adds Popiplay slots to LuckyConnect aggregation API

Published

3 hours ago

April 13, 2026

Wladimir P.

luckystreak-adds-popiplay-slots-to-luckyconnect-aggregation-api

Deal makes Popiplay’s 75+ game portfolio available to LuckyConnect customers, with new releases auto-synced via the platform.

LuckyStreak has added Popiplay to its iGaming content aggregation API solution LuckyConnect, expanding the aggregator’s third-party slots catalogue. The partnership was announced on 13th April 2026.

Under the deal, Popiplay’s full games library becomes available to LuckyConnect customers “instantly, with no additional technical work required,” according to LuckyStreak. The company said new Popiplay titles will be auto-synced with customers’ game management systems as they are released.

Popiplay, founded in 2022, is a Scandinavian slots studio with a portfolio of more than 75 games. LuckyStreak highlighted mechanics across the catalogue including Bonus Buy and Chance x2 & x3.

Rory Kimber, Commercial Director at LuckyStreak, said: “Popiplay is a great example of the new wave of studios building content for how players actually engage today. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences. We continue to build a portfolio that balances proven performers with ambitious, high-growth providers, and Popiplay fits that strategy perfectly.”

Almir Kudic, CCO at Popiplay, said: “Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement. We’re excited about what we can achieve together.”

The post LuckyStreak adds Popiplay slots to LuckyConnect aggregation API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.