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Groove find their groove with RubyPlay

Published

4 years ago

May 11, 2022

Reading Time: 2 minutes

Platform and aggregator Groove is delighted to announce an extended collaboration with one of the most innovative companies to enter the slots space, RubyPlay.

RubyPlay is a leading developer of online slots serving over 600 casino brands and millions of unique players monthly.

RubyPlay’s suite of slots are established favourites among players in markets around the world with titles such as flagship, Mayan Cache, a 5×3 reel video slot that is packed with bonus features such as Free Spins, Super Free Spins and Jackpot Mania; Loco Habanero, Vegas No Limit Wins, Book of Riches Deluxe, Elephant Stampede, Zeus Rush Fever, Grand Express Action Class, New Year Rising, and Adventures of Li’l Red, amongst others. Upcoming releases include the much anticipated Golden Forge, and the highly touted Diamond Explosion 7’s.

RubyPlay has been very active in developing interesting mobile-rich features, such as the ‘shake-shake’ feature on Shake Shake Leprechaun, where players shake their phones to release coins and bonuses from a rainbow. These unique fun game features are combined with best-in-class maths, a team of talented game designers and some of the best slots art in the industry.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, sportsbook, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This latest arrangement with RubyPlay adds to Groove’s rapidly growing portfolio.

Groove’s focus on innovation as a driving force for their business is well known across multiple stakeholder groups in the iGaming industry for a compelling twin-turbo online casino management system offering extended services to every operator who wants to offer casino games, sportsbooks, bingo and lotteries. It’s based on the GrooveHub, which offers API and instant access to leading suppliers in the iGaming industry and GrooveOn, an easy-to-use multifunctional back-office that powers performance.

Daniel Louie, Game Designer at RubyPlay said: “Our new ‘mobile-first approach to game design is playing out in titles such as Roman Legend which also has a novel game mechanic. The main character, a Roman Centurion, grows in size on-screen as the game progresses, occupying more and more of the screen, and visually underscoring the growing excitement of the player. This is a good example of how we as gamblers make games for other gamblers.”

Matthew Gera, RubyPlay’s Commercial Director said: “With Groove the numbers are good, the customer service team are fantastic, and the account management is very responsive, everything is delivered to a ‘T’. With Groove’s robust operator cluster and international reach, we are sure that our next generation of games will help enrich their platform while we get the reach and distribution network that they have patiently built over the years.”

Yahale Meltzer, COO at Groove said: “RubyPlay matches our ambition to bring high-quality products to the portfolio, strong performers that are fresh and packed with great features such as Jackpot Mania. RubyPlay has a release strategy that makes sense and we should be getting 17 new titles from them alone this year.”

Argentina

Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline

Published

31 minutes ago

April 17, 2026

Wladimir P.

blask-data-shows-latam-casino-lobbies-diverge-beyond-pragmatic-play’s-baseline

Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.

Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.

Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.

Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.

Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.

Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”

Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.

The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies

Published

31 minutes ago

April 17, 2026

GamingAmericas.com

same-providers,-different-games:-blask-uncovers-hidden-patterns-in-latam-casino-lobbies

Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and Peru) share one common layer: Pragmatic Play consistently dominates the top 30 most-distributed titles, accounting for up to 16 positions in each market. But everything beyond that baseline tells a different story.

Crash games cluster in Brazil but not elsewhere

Brazil is the only market where crash-style mechanics achieve consistent visibility at the lobby level. Titles like Aviator and JetX both rank among the top 30, while similar formats are largely absent in the other four markets. At the same time, Brazil is the only country where a second provider, Pocket Games Soft, secures a meaningful share of distribution, driven entirely by its Fortune series. This dual pattern suggests a highly specific local demand profile rather than a regional trend.

Mexico runs on a tighter playbook

While Brazil expands, Mexico narrows. The market shows the highest concentration of Pragmatic Play titles and one of the most limited secondary layers. At the same time, it introduces isolated signals that don’t scale regionally such as the presence of Endorphina, which appears in the Mexican top 30 but nowhere else in the dataset.

Argentina breaks the pattern entirely

Argentina stands apart as the most fragmented market in the region. Its top 30 includes 15 different providers which is more than any other country analyzed. Unlike neighboring markets, where a handful of suppliers dominate, Argentina distributes visibility across a wide range of studios, particularly in live and table segments. The result is a lobby structure that resists standardization.

Chile shows how a single game can outperform the system

Chile closely mirrors Mexico in overall structure but with one key exception. A single non-Pragmatic title achieves near-ubiquitous placement across operator lobbies, becoming one of the strongest outliers in the entire dataset.This suggests that even in highly concentrated markets, individual titles can break through if they match local demand precisely.

Peru stretches the long tail further than anyone else

Peru takes the opposite approach to Mexico. While maintaining the same Pragmatic baseline, it distributes the remaining positions across 12 different providers, many of which do not appear in any other LATAM market analyzed. This includes both niche studios and legacy European brands such as Novomatic, pointing to a mix of underserved demand segments and alternative content sourcing strategies.

One region, no single playbook

The key takeaway from the analysis is simple: LATAM is not a unified market when it comes to content distribution. The same providers appear everywhere but the way their games are positioned, combined, and supplemented varies dramatically from country to country. For operators, this means that copying a successful lobby structure from one market to another is unlikely to work. Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals.

The post Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies appeared first on Americas iGaming & Sports Betting News.

Kai Botha

QTech Games continues to move fast with Playnetic integration

Published

3 hours ago

April 17, 2026

Wladimir P.

qtech-games-continues-to-move-fast-with-playnetic-integration

QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with Playnetic, an emerging force in iGaming casino entertainment content allowing its platform clients access to another timely delivered portfolio of games focusing on immersive experiences.

Integrating games from one of the more visually stunning slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers. Playnetic’s standout titles include recent releases like Patrick vs Joker, alongside established fan favourites such as Joxer, Scarabs of Wealth and Lucky Licks.

Playnetic prides itself on creating engaging, innovative and high performing games that are suitable for all global gaming markets, delivering a personalised approach, which offers operators more flexibility in their iGaming content choices to suit specific markets. This integration also ensures QTech’s array of operator partners can leverage more innovative and high-performing content to stay ahead in a competitive marketplace.

Playnetic’s portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, allowing games providers and operators the fastest integration available. With over 50 years’ management experience, QTech Games’ diverse range of gaming options is designed to provide a definitive one-stop shop. While its all-inclusive licence fee model, unified game launcher and wallet integration API mean clients can easily connect and access an all-encompassing portfolio in a few clicks. This has fast-become the “go-to” solution for worldwide operators across developing territories.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content. Playnetic’s immersive and player-focussed gaming suite fits the bill perfectly. Their content brings a new level of energy and engagement which we’re excited to share across our ever-growing group of operators.

Kai Botha, Chief Commercial Officer at Playnetic, added: “Playnetic’s mission is to create innovative, thrilling, and high preforming premium quality games that connect with players across multiple markets. For us that means casino content that is informed by market insights, advances in game play features supported by robust technology and the latest gameplay trends.

This deal marks another significant stride in enhancing our delivery efficiency, accelerating markets access to our games to connect with even more players. We look forward to seeing our games portfolio being available through QTech’s network.”

The post QTech Games continues to move fast with Playnetic integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.