Latest News

Groove find their groove with RubyPlay

Published

4 years ago

May 11, 2022

Reading Time: 2 minutes

Platform and aggregator Groove is delighted to announce an extended collaboration with one of the most innovative companies to enter the slots space, RubyPlay.

RubyPlay is a leading developer of online slots serving over 600 casino brands and millions of unique players monthly.

RubyPlay’s suite of slots are established favourites among players in markets around the world with titles such as flagship, Mayan Cache, a 5×3 reel video slot that is packed with bonus features such as Free Spins, Super Free Spins and Jackpot Mania; Loco Habanero, Vegas No Limit Wins, Book of Riches Deluxe, Elephant Stampede, Zeus Rush Fever, Grand Express Action Class, New Year Rising, and Adventures of Li’l Red, amongst others. Upcoming releases include the much anticipated Golden Forge, and the highly touted Diamond Explosion 7’s.

RubyPlay has been very active in developing interesting mobile-rich features, such as the ‘shake-shake’ feature on Shake Shake Leprechaun, where players shake their phones to release coins and bonuses from a rainbow. These unique fun game features are combined with best-in-class maths, a team of talented game designers and some of the best slots art in the industry.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, sportsbook, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This latest arrangement with RubyPlay adds to Groove’s rapidly growing portfolio.

Groove’s focus on innovation as a driving force for their business is well known across multiple stakeholder groups in the iGaming industry for a compelling twin-turbo online casino management system offering extended services to every operator who wants to offer casino games, sportsbooks, bingo and lotteries. It’s based on the GrooveHub, which offers API and instant access to leading suppliers in the iGaming industry and GrooveOn, an easy-to-use multifunctional back-office that powers performance.

Daniel Louie, Game Designer at RubyPlay said: “Our new ‘mobile-first approach to game design is playing out in titles such as Roman Legend which also has a novel game mechanic. The main character, a Roman Centurion, grows in size on-screen as the game progresses, occupying more and more of the screen, and visually underscoring the growing excitement of the player. This is a good example of how we as gamblers make games for other gamblers.”

Matthew Gera, RubyPlay’s Commercial Director said: “With Groove the numbers are good, the customer service team are fantastic, and the account management is very responsive, everything is delivered to a ‘T’. With Groove’s robust operator cluster and international reach, we are sure that our next generation of games will help enrich their platform while we get the reach and distribution network that they have patiently built over the years.”

Yahale Meltzer, COO at Groove said: “RubyPlay matches our ambition to bring high-quality products to the portfolio, strong performers that are fresh and packed with great features such as Jackpot Mania. RubyPlay has a release strategy that makes sense and we should be getting 17 new titles from them alone this year.”

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

9 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

9 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

14 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.