Gaming
Application phase for the Games Lift Incubator 2022 starts
Developers and games start-ups from Hamburg can apply for the extensive funding and support program Games Lift Incubator until June 14, 11:59 pm CEST. As part of the program run by the location initiative Gamecity Hamburg, five teams get financial support of 15,000 euros, three months of coaching and mentoring, slots in a co-working space as well as access to the Games Lift Network composed of numerous mentors from the international games industry. Upon completing the program, the teams will get continued support for twelve months with additional coaching and the help of a PR agency specializing in video games. A quick overview of the program and its benefits in only 30 seconds is available in this trailer video: https://youtu.be/VA5RxX_nq2A
Gamecity Hamburg has been organizing the Games Lift Incubator once a year since 2020 to support solo devs, developers, founders and start-ups in Hamburg with the development of digital games with high market potential.
„The development of digital games is a Herculean task – especially for young teams who have just begun working on their projects. With the Games Lift Incubator, we create the ideal environment to support the teams at each step of their way and help them to manage challenges as well as to reach milestones in the best way possible. The closely-knit network of developers and companies in Hamburg allows us to offer the teams a unique combination of expertise, coaching and public funding”, explains Amanda Förtsch, project manager at Gamecity Hamburg and member of the Games Lift Incubator 2022 Awarding Committee.
The timeline for the Games Lift Incubator 2022
Applicants and teams from Hamburg as well as devs and teams who aim to relocate to Hamburg can apply for the Games Lift Incubator 2022 until June 14. The Awarding Committee invites the most promising teams to pitch their projects online and five teams are subsequently accepted in the Incubator. The incubator program begins September 12 and runs until the beginning of December. Following the graduation event for the five teams on December 8, Gamecity Hamburg continues to support the graduates for another year of individual coaching with professional advisors and the help of a PR agency specialized in video games.
Further information about the Games Lift Incubator is available on the official website: https://www.gamecity-hamburg.de/incubator/. Applications can be submitted online until June 14, 11:59 pm CEST.
“Games Lift Insights” information event on May 24
To give an impression of what awaits participating teams in the workshop program of the Games Lift Incubator, Gamecity Hamburg will host the online workshop “Games Lift Insights” on May 24, 2022, 4:30 pm CEST. Cassia Curran, business development and strategic advisor specialized in games and Games Lift mentor, will share her knowledge on market analysis for indie games. Also, the Gamecity Hamburg team will join in to answer participants’ question about the Games Lift program and application process. More information and registration for the event: https://games-lift-insights-2022-market-analysis.eventbrite.de
The Awarding Committee
The Awarding Committee, composed of experts from the local games industry as well as representatives of Gamecity Hamburg and Hamburg’s Ministry of Culture and Media, decides which applications are accepted into the Games Lift Incubator 2022:
Mareike Ottrand is professor of Interactive Illustration and Games at the HAW Hamburg University of Applied Sciences as well as co-founder and art director at Studio Fizbin. The German development studio is known for titles like “The Inner World” and was awarded the title of “Best Studio” at the German Video Game Awards last year.
Ole Schaper is CEO and CTO of the mobile games studio Sviper, known for the game “Super Spell Heroes”, which was able to raise a seven-figure sum from international investors. He brings his experience from both developer and management positions at development studios as well as founder and CEO of his own companies to the table.
Wolf Lang is co-founder of the Hamburg-based indie studio THREAKS and CEO of the event agency Super Crowd Entertainment, which specializes in the games industry. Super Crowd Entertainment was awarded a special prize by the jury of the German Computer Game Award for its virtual exhibition concept called “Indie Arena Booth Online”, which allows indie developers to be digitally present at gamescom, the largest European video game exhibition.
Jens Unrau is Head of the Department of Media and Digital Economy at the Ministry of Culture and Media of the Free and Hanseatic City of Hamburg and has been supporting the development of the local media and digital economy for over 20 years. He has been a point of contact for the games industry in Hamburg since 2003 and brings his experience as the initiator of the first Hamburg prototype funding program as well as member of the Awarding Committee of the new Gamecity Hamburg prototype funding to the table.
Amanda Förtsch is project manager at Gamecity Hamburg and responsible for the concept and execution of networking events and funding programs like the Games Lift Incubator. She previously handled numerous clients and projects at Super Crowd Entertainment and was involved in the development of the Gamecity Online Hub as well as the organization of the community convention MAG! and the Hamburg Games Conference.
The mentors
A variety of professional mentors are available to the participating teams as part of the Games Lift Incubator. This year’s mentors include Heather Chandler, consultant in the games industry and former Senior Producer for Fortnite, as well as Jörg Luibl, experienced games journalist, amongst others. Additional supporters of this year’s Incubator program will be revealed soon.
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Bone Croo Studios
Tequity Publishing Launches “Cats Balls”
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced the latest high-octane release through its Tequity Publishing vertical, Cats Balls.
Developed by Bone Croo Studios and powered by The Fortune Engine technology, Cats Balls is a high-energy, pachinko-style experience that transports players back to the 1980s – an era of loud riffs, bigger hair and alley cats with rock god ambitions.
Cats Balls breaks the traditional slot mould, trading spinning reels for a storm of steel balls dropping like a drum solo. Packed with punk attitude, the game invites players to crank the amp, unleash the balls and watch the feline cast of guitar heroes shred.
The title serves as the latest premier showcase for The Fortune Engine, highlighting the platform’s flexible maths and game templates. This technology allows studios to move beyond conventional formats and create bold, unconventional experiences that resonate with a new generation of players.
The launch of Cats Balls further solidifies the mission of Tequity Publishing, which provides a distribution and aggregation framework designed to help ambitious studios launch at speed and scale. Through its RGSaaS model, Tequity Publishing provides the full infrastructure, distribution and publishing framework, allowing studios to focus entirely on game creation. With RGS-to-RGS, Tequity offers a technology-first approach for studios already operating their own RGS, enabling them to scale more quickly and deliver through Tequity’s global operator network.
Krzysztof Opałka, CEO at Tequity, said: “The release of Cats Balls is a perfect example of why we built Tequity Publishing. By removing the technical barriers to entry, we enable studios like Bone Croo to bring their wildest creative visions to life without compromise. Seeing this punk-inspired pachinko title hit the market via The Fortune Engine proves that our infrastructure is the go-to choice for high-impact, innovative content.”
The post Tequity Publishing Launches “Cats Balls” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Exprexion
Flexion Launches Mobile Service Suite Exprexion
Games marketing company Flexion has announced the launch of Exprexion. This integrated suite of services provides game developers with a single point of entry to alternative app stores, creator-led marketing and direct-to-consumer sales.
The mobile gaming industry is entering a new era. After years of market domination by Google and Apple, game studios are looking for ways to be in command of their own destiny. High store taxes and rising acquisition costs have squeezed profits for too long. The Exprexion suite of services gives developers the freedom to innovate in market engagement and express their ideas directly to users, moving beyond the traditional constraints of the major app stores.
The Exprexion suite consists of three core services:
Exprexion Markets: This service manages all the technical and operational requirements of distributing games on alternative platforms including Amazon, Samsung, Huawei, Xiaomi and ONEstore. Flexion handles everything from integration to platform relations, typically adding more than 10% in incremental revenue. By taking on these tasks, Flexion reduces upfront and operational costs for developers while reducing risk.
Exprexion Creators: This service focuses on influencer-led marketing and social media strategy. By managing the creative process and relationships with influencers, Flexion helps studios find high-value players who engage with games through organic interest. This approach allows developers to reach bigger audiences through broader market channels and innovative user acquisition.
Exprexion Direct: This service enables developers to sell to their players no matter where those players are. By moving transactions outside of the major app stores, studios can make better margins and reclaim the 30% fee typically charged by platform owners. The service uses proven payment technology from trusted suppliers, like Xsolla, to ensure the buying experience remains smooth.
“The mobile industry has reached a point where the old methods of finding and monetizing players are no longer sustainable for many game studios. For years, developers accepted high fees and limited data access as the cost of doing business. Now, the emergence of a more open market and the shift toward direct-to-consumer relationships have changed the math. We launched Exprexion because the market is finally in a place where developers can feasibly run their own stores and distribution networks without the massive operational overhead that used to hold them back,” said Jens Lauritzson, CEO and Founder of Flexion.
Flexion’s technology, people and expertise are unique in the mobile market. The Exprexion services are fully integrated with one another, meaning each service perfectly complements the others. They can be combined seamlessly or used in any combination to generate profit and grow audiences bigger than ever before.
Flexion currently manages 37 top-grossing games. Four of these titles have reached the Top 10 grossing charts on Google Play. By providing a decentralised path to growth, Exprexion serves as a vehicle for a studio’s financial freedom.
The post Flexion Launches Mobile Service Suite Exprexion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Funding
EasyWin closes second seed round at $20m valuation
Real-money casual puzzle tournament startup says an EU private investor backed the April 2026 round.
EasyWin, a U.S.-based real-money gaming startup, said it has closed its second seed funding round at a $20 million valuation. The company announced the round in April 2026 and said it was backed by a private investor from the European Union.
The company previously closed its first seed round in December 2025 at a $15.5 million valuation. That round included funding from Velo Partners, Vladimir Nikolsky and several private angel investors.
EasyWin was founded by Ivan Leshkevich, a former executive at mobile game publisher and developer Mamboo Entertainment. The startup, which currently has a team of eight, says it has built a global tournament platform for casual puzzle games with cash prizes and operates across major markets.
Since launching in 2025, EasyWin reported 25% month-over-month growth in user spending and a 4.9 average user rating. It also said it has expanded into 12 countries with localized legal opinions and payment infrastructure, received PayPal approval for its MCC, and completed payments-stack integrations with global providers.
The company also said it has obtained GLI certification “confirming compliance with U.S. regulations for skill-based gaming products.” Leshkevich said: “In the long term, we aim to become a leading global skill-based gaming platform. To achieve this, we focus on a strong product USP and new AI-based dev tools.”
The post EasyWin closes second seed round at $20m valuation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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