Canada
MaximBet and Charlie Blackmon Team Up For First-Ever Partnership Between Active Baseball Player and Sports Betting Brand
Landmark deal includes personal appearances, special promotions, responsible gaming initiatives, “money can’t buy” experiences and access to custom gear from SolesbySir
MaximBet, the lifestyle sports betting and online casino brand, announced that it has signed Colorado Rockies star Charlie Blackmon to sports betting’s first-ever partnership deal with an active pro baseball player.
Blackmon, a four-time MLB All-Star and the second longest tenured player in Rockies history, becomes MaximBet’s first active professional athlete ambassador from the four major U.S. sports. The outfielder, known as “Chuck Nazty,” will be featured by MaximBet in upcoming marketing campaigns, fan events, promotions and social media content.
“As I learned more about MaximBet, I knew this absolutely was the right brand for me,” said Blackmon. “MaximBet has really attached itself to the local Colorado community, and I cannot wait to have some fun with MaximBet and surprising fans with incredible ‘money can’t buy’ experiences all season.”
Blackmon ranks second all-time in hits, games played and at-bats for the Rockies and is third in runs scored and total bases in team history. The 2017 NL Batting Champion was selected in the second round of the 2008 draft by the Rockies and has played his entire career in Colorado.
“Charlie is one of the most revered Rockies players of all time, and his style and career success makes him a perfect fit for MaximBet,” said Daniel Graetzer, CEO, MaximBet. “We are thrilled to welcome Charlie to the MaximBet family. We look forward to him hitting it out of the ballpark for us as we continue to grow in Colorado and across the country.”
As part of the partnership, MaximBet is also collaborating with iconic, custom artist, SolesbySir, to design one-of-a-kind baseball and personal interest items for Blackmon. SolesbySir, whose real name is Marcus Rivero, crafted a custom co-branded Rawlings glove, Nike cleats and New Era Rockies hat and, given Blackmon’s love of fishing, he minted a personalized tackle bag, fisherman’s scissors and cooler for the new MaximBet ambassador.
Not only that, MaximBet and Rivero will be gifting select new account holders their own custom items from the SolesbySir Collection. Customers who sign up by April 30 are eligible to receive the free swag. Winners will receive their custom gear within 2-4 weeks.
In addition, MaximBet is offering new customers a $500 Risk Free Bet on any game.
Currently live in Colorado, MaximBet is owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand. The company recently announced plans to debut in Indiana and Iowa next, and it has additional market access in New Jersey, Ohio, Pennsylvania, along with several other markets, including the province of Ontario in Canada. Details for those markets will be announced soon.
Last year, MaximBet became the first sports betting company to enter a Name, Image and Likeness (NIL) deal with college athletes. The groundbreaking deal offered all 21+ female student-athletes in Colorado, at Division I, II or III colleges, endorsement opportunities that included social media content, event appearances and free merchandise.
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Canada
Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market
Wazdan, the top developer focused on gaming, has initiated its collaboration with Green Brick Labs (GBL) following the launch of several of its titles with Maverick Games, the well-known operator based in Ontario.
The agreement entails an initial selection of Wazdan’s best-performing titles being launched with Maverick Games through an integration from GBL’s seamless aggregation platform, featuring Mighty Fish
: Blue Marlin, 36 Coins
, Mighty Wild
: Panther Grand Diamond Edition, and Mighty Wild
: Gorilla.
After Wazdan’s recently disclosed alliance with GBL, the quickly developing North American platform provider, the partnership has now made significant progress by launching with Maverick Games, featuring its extensive slot collection and sportsbook services.
Wazdan’s captivating games and interaction-enhancing features, such as Cash to Infinity
, Sticky to Infinity
, and the Hold the Jackpot
bonus game, are poised to enhance Maverick Games’ collection as it aims for greater growth across North America.
Wazdan’s newest collaboration highlights the studio’s goal to further establish itself in regulated iGaming markets globally, offering players cutting-edge slot experiences.
Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.
“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”
James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.
“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”
The post Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach
Wazdan, the leading-gain focused developer, has launched its partnership with Green Brick Labs (GBL) after taking a series of its titles live with Maverick Games, the established Ontario-based operator.
The deal will see an initial pool of Wazdan’s top-performing releases launch with Maverick Games via an integration from GBL’s seamless aggregation platform, including Mighty Fish
: Blue Marlin, 36 Coins
, Mighty Wild
: Panther Grand Diamond Edition and Mighty Wild
: Gorilla.
Following Wazdan’s recently announced partnership with GBL, the rapidly emerging North American platform provider, the collaboration has now taken its first major steps after going live with Maverick Games with its comprehensive slot portfolio and sportsbook offering.
Wazdan’s immersive titles and engagement-boosting mechanics, featuring the likes of Cash to Infinity
, Sticky to Infinity
and the Hold the Jackpot
bonus game, are set to further elevate Maverick Games’ portfolio as it seeks increased expansion throughout North America.
Wazdan’s latest partnership underlines the studio’s ambitions of continuing to gain ground in regulated iGaming territories worldwide, providing players with state-of-the-art slot experiences.
Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.
“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”
James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.
“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”
The post Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment Windsor Limited
OLG and Caesars Sign Long-term Operating Agreement for Windsor Casino
The Ontario Lottery and Gaming Corporation (OLG) and Caesars Entertainment Windsor Limited (Caesars) announced that they have entered into a Casino Operating and Services Agreement (COSA) for the Windsor casino.
Under the new, close to 20-year agreement, Caesars continues day-to-day operations of the Windsor casino, ensuring its exciting brand of gaming entertainment remains part of the Windsor skyline.
“This is a great day for OLG, our partners at Caesars and the City of Windsor. The agreement we’ve signed will see our partnership with Caesars continue for many years to come. It’s a partnership that has benefitted the community and local economy in countless ways and we’re thrilled to continue our contribution together,” said OLG’s President and CEO, Duncan Hannay.
The Windsor casino is the final gaming site in Ontario to transition to OLG’s Land-based Gaming modernization model.
In May 2025, Stan Cho, Ontario’s Minister of Tourism, Culture and Gaming and OLG announced that Caesars had been selected as the operator through a competitive procurement process, with the expected transition to the new agreement with Caesars in early 2026.
“We are proud to continue bringing the iconic Caesars brand to life here in Windsor. For more than three decades, this Resort has been a cornerstone of the region’s tourism economy, and for the past 18 years it has proudly carried the Caesars name. We look forward to building on that legacy by delivering the world‑class hospitality, entertainment, and service our guests expect from Caesars,” said Anthony Carano, President and Chief Operating Officer of Caesars Entertainment.
Under the new agreement, OLG will continue to make Municipality Contribution Agreement (MCA) payments to the City of Windsor. Since 1994, OLG has provided more than $138 million in MCA payments to the city as a gaming host community. Additionally, Caesars must maintain current casino employment levels for a period of no less than 18 months. Unionized employees will be governed by the terms of their collective agreement.
Through its Land-based Gaming modernization, OLG has been transferring day-to-day operations of casinos to private sector service providers who are investing in Ontario communities. To date, OLG’s land-based gaming service providers have invested more than $2.9 billion in communities across the province, which both encourages local economic growth and helps OLG increase its contribution to the Province of Ontario.
OLG promotes safer gambling and empowers players to make informed decisions at every step of their play. PlaySmart provides tools and information that help players stay in control and enjoy games on their terms.
The post OLG and Caesars Sign Long-term Operating Agreement for Windsor Casino appeared first on Americas iGaming & Sports Betting News.
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