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Symplify strengthens solution with AI powered hyper-personalisation and recommendation software
Symplify, market leaders in CRM, CRO and AI cloud solutions, has strengthened its CRM Ecosystem with the introduction of its AI powered hyper-personalisation and recommendation software.
The newly launched recommendation functionality has been built and introduced by the Symplify team, and is one of the first truly collaborative projects to come from the acquisition of Jada that took place late last year. It will neatly sit within Symplify’s module CRM suite and will be integral in helping customers optimise the site engagement handbook.
Customer behaviour will help shape the content they see using historical data to ensure only the most relevant content is displayed and consequently increasing customer life-time. Symplify’s intuitive software amalgamates the AI product recommendation engine and the On-Site graphical optimisation. The pairing empowers partners to create bespoke designs that deliver unique experiences for customers.
As well as arranging product pages that drive a propensity edge for viewing customers, it also includes onboard technology that allows for graphical flexibility. This is geared toward testing various layout strategies to optimise the conversion rate on already AI-lead product recommendations.
Symplify’s ever-expanding portfolio of iGaming clients will be able to utilise the innovative technology instantly as part of any existing integration. Finnplay, the leading Nordic iGaming platform provider, is the latest to join the list of partners.
Symplify’s CEO Robert Kimber said: “Symplify’s AI-powered recommendation engine revolutionises the way in which we can understand user behaviour and positively adapt the website to make it as engaging as possible. Its algorithm continually optimises display functionality to ensure customers receive a highly personalised experience that builds genuine long-term relationships.”
About Symplify:
Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, withr customers in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.
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Booming Games
Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win
Booming Games, a top supplier of high-quality gaming content, has introduced Gold Gold Gold Hold and Win today. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.
The game includes a variety of bonus features. Landing six or more coin symbols activates the Hold and Win bonus, initiating a high-stakes re-spin round. Beginning with three re-spins, each additional coin resets the re-spin total, continuing the round. The opportunity to win immediate cash rewards, including Mini, Major, or Grand bonuses that can reach up to 1000 times the total wager, significantly enhances the thrill of the game.
In addition, players who hit three Scatter symbols will receive eight Free Spins. From this point onward, only premium symbols show up on the reels, including Wilds, Bells, Stars, Gold Bars, and Clovers. Featuring only high-paying symbols, each spin is designed to enhance the likelihood of securing significant combinations, and Free Spins can be retriggered, generating payout possibilities with every spin.
Craig Asling, Director of Games at Booming Games, said: “The treasure hunt is on. With a golden chance to strike it rich, Gold Gold Gold Hold and Win is our latest must-play slot. With thrilling bonus features that keep the action going, players can enjoy the potential to unlock massive returns and feel that they are always one spin away from striking gold.”
The post Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint Gaming names Mattia Luchesini Head of International Account Management
Blueprint Gaming has named Mattia Luchesini as Head of Account Management – International, enhancing its commercial leadership as the company continues to grow in regulated markets.
In his new position, Mattia will oversee Blueprint’s global account management function, prioritizing the establishment of strategic operator partnerships and fostering ongoing growth in vital regions. He will collaborate closely with commercial, product, and delivery teams to guarantee that partners receive support through a cooperative, value-oriented strategy.
Mattia comes to Blueprint from Games Global, where he dedicated more than two and a half years to senior account management positions, fostering robust relationships with operators throughout EMEA and acquiring substantial experience in international market dynamics.
This recent appointment demonstrates Blueprint Gaming’s ongoing investment in its commercial strengths, guaranteeing that partners receive support from seasoned leadership while the company advances its growth strategy.
Mattia Luchesini, Head of Account Management – International at Blueprint Gaming, said: “It’s a great opportunity to join Blueprint at a time of strong international momentum.
“The business has a clear vision and a reputation for working closely with its partners, and I’m looking forward to contributing to that approach while helping to drive growth across global markets.”
Matt Cole, Managing Director at Blueprint Gaming, added: “Mattia brings valuable international experience and a strong understanding of what operators need from a long-term content partner.
“His appointment supports our continued focus on strengthening relationships and delivering a high standard of account management as Blueprint grows its global footprint.”
The post Blueprint Gaming names Mattia Luchesini Head of International Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Denmark
RoyalCasino Partners with ScatterKings for Company’s Danish Launch
Rapidly expanding provider enters one of Europe’s most established regulated markets with its initial local operator partnership now operational.
ScatterKings has launched in Denmark’s regulated iGaming sector through a collaboration with RoyalCasino, a major online casino operator in the country, following the acquisition of a licence from the Danish Gambling Authority (Spillemyndigheden).
Players at RoyalCasino will enjoy access to ScatterKings’ collection of carefully designed games, such as Coins of Cleo and the anticipated Big Bob’s Gold, introducing new innovation to one of Europe’s most regulated and advanced markets.
Featuring precise calculations, captivating audiovisual elements, and built on a dependable AI- and cloud-driven platform, ScatterKings’ games provide seamless integration, steady performance, and an immersive experience for players in various regions.
Denmark’s strict regulatory framework and advanced market conditions position it as a logical progression for ScatterKings’ international growth plan, subsequent to their expansion into Austria at the close of 2025. Approval from Spillemyndigheden highlights the studio’s dedication to high-quality, compliant entertainment of the utmost standard.
RoyalCasino.dk is managed by the RoyalCasino Group, which boasts over 30 years of experience in the Danish gaming sector. The organization initially launched Royal Casino Aarhus in 1991, then ventured online in 2016, establishing itself as one of the nation’s most reliable casino brands.
ScatterKings remains focused on quality and craftsmanship, with each title being a passionate effort that combines established mechanics with daring artistic vision and unwavering performance. Created by a skilled team and supported by knowledgeable industry experts, the provider’s content is crafted to be distinctive and function flawlessly.
Steven Cross, CCO at ScatterKings, said: “Securing our Danish licence is a huge achievement for the team as we expand our global footprint and is a clear signal of where we’re heading as a studio. Denmark is one of the most respected markets in Europe, so entering it with a partner like RoyalCasino makes this launch even more special.
“RoyalCasino’s heritage aligns perfectly with our ambitions for ScatterKings. We’re incredibly proud to see our games live with such an iconic Danish brand, and this is only the beginning.”
Per Petersen, CEO at RoyalCasino Group, said: “With their stellar iGaming track record and dedication to succeed, ScatterKings impressed us instantly. Their ever-expanding games portfolio offers up true quality games made with genuine craftsmanship, and I expect we’ll see a lot more from them in the future. As one of Denmark’s largest online casino operators, we are highly selective about the partners we work with, and we’re delighted to be partnering with ScatterKings.
“We’re excited to be ScatterKings’ first partner as they enter the Danish market and look forward to providing a truly excellent experience for our customers.”
The post RoyalCasino Partners with ScatterKings for Company’s Danish Launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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