Canada
PLAYMAKER CAPITAL INC. APPOINTS SARA SLANE AND MARK HARRISON TO ITS BOARD OF DIRECTORS
Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has appointed Sara Slane, Founder of Slane Advisory and former Senior Vice President of the American Gaming Association, and Mark Harrison, Founder of The T1 Agency and SponsorshipX, to its board of directors (the “Board”).
“Being able to add two people of the calibre of Sara and Mark is a big step forward for Playmaker”, said Jordan Gnat, Playmaker CEO. “I have known Sara for many years and have witnessed how effective she has been in providing guidance and leadership to the gaming and sports industries. Mark’s reputation is second to none. We have been looking to add a senior executive in the marketing and partnership industry to our Board, and Mark fits that perfectly. Sara and Mark have distinct experiences that are relevant to our core business model, and they will both serve as incredibly important and complimentary additions to the current composition of our Board”.
Ms. Slane is the founder of Slane Advisory, a consultancy focused on advising stakeholders from the gaming, media, and sports industries. Previously, Ms. Slane served as Senior Vice President of Public Affairs at the American Gaming Association. As a key industry strategist and spokesperson, Ms. Slane was instrumental in enhancing the gaming industry’s reputation and overturning the Professional and Amateur Sports Protection Act (PASPA), which has resulted in widespread and continued adoption of sports betting across the U.S. Ms. Slane has conducted numerous team market access and sponsorship deals in the U.S., having aligned gaming partners for the NHL, NASCAR, and PGA TOUR. She currently serves as a board member to Delaware North and a board observer to GeoComply. Ms. Slane is considered to be one of the most influential voices in gaming, and has been the recipient of numerous awards, including Sports Business Journal’s Forty Under 40, Sports Betting Hall of Fame, the 2019 Sports Betting Power Players list, and Global Gaming Business Top 25 People to Watch.
Mr. Harrison has been a leading figure in the sponsorship and marketing industry in Canada for over 30 years. In 1994, Mr. Harrison founded the T1 Agency, a full-stack sponsorship agency that elevates brands through strategic partnerships, creative activations, and effective amplification. In 2005, Mr. Harrison founded SponsorshipX, a global community of sponsorship and marketing focused practitioners. Mr. Harrison is also the founder of Mh3 Collective, an organization that is focused on empowering people, promoting social and racial equity, and removing barriers to education, among other initiatives. As a lifelong volunteer and steward of equity and inclusion, Mr. Harrison founded the Black Talent Initiative in 2020 to facilitate opportunities for professional Black talent. Additionally, Mr. Harrison is Board Chair at Big Brothers Big Sisters of Toronto, a Fundraising Campaign Cabinet Member at CAMH Foundation, and an advisor to several ventures, including the Crankworx World Tour, Riff, and NFL Canada.
The appointments of Ms. Slane and Mr. Harrison to Playmaker’s Board will strengthen and complement the Board’s areas of expertise. Ms. Slane’s deep understanding of the North American gaming industry will provide invaluable insight regarding the continued development and adoption of sports betting, an important area of opportunity for Playmaker as it looks to continue to build strong commercial partnerships with sports betting operators. Mr. Harrison’s extensive sponsorship and advertising knowledge will serve as an important and trusted resource for Playmaker and its multi-channel portfolio of digital sports media properties.
In connection with the director appointments, Playmaker granted 400,000 options (the “Options”) to acquire Playmaker common shares (the “Common Shares”) to each of Ms. Slane and Mr. Harrison, at an exercise price of C$0.58 per Common Share, 25% of which vest on the first anniversary of the date of grant, with the remaining Options vesting in 1/48 increments each monthly anniversary thereafter. The Options expire 10 years from the date of grant.
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Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
Bet Rite
Spintec Expands into Canada with Bet Rite
Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.
Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.
For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.
Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.
Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”
Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”
The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps takes flight in Ontario with High Flyer Casino partnership
Gaming Corps, the Sweden-based publicly listed game development studio, has secured a new content partnership with High Flyer Casino, an AGCO-licensed online gaming operator in Ontario, Canada. The agreement marks another strategic step forward for Gaming Corps as it continues to grow its footprint in one of North America’s most competitive regulated iGaming markets.
As part of the deal, a curated selection of Gaming Corps’ slot titles will be made available to High Flyer Casino players across Ontario. The initial launch includes 3 Pigs of the Caribbean, a swashbuckling instalment from the well-known 3 Pigs franchise, alongside Savannah Stacks, a high-volatility slot inspired by the thrills of a safari adventure.
High Flyer Casino has established itself as a slots-focused operator with a strong reputation for value-driven, mobile-first gaming experiences tailored to Canadian players. Operated by Ellipse Entertainment Limited, the company draws on more than 25 years of industry expertise and offers a diverse portfolio that features over 100 exclusive games. Its offering is further enhanced by the proprietary Reel Jackpot brand, popular Money Spinner titles, and a wide range of progressive slots.
Commenting on the partnership, Adam Pentecost, Chief Revenue Officer at Gaming Corps, said:
“High Flyer Casino has carved out a clear position in Ontario with a focused slots strategy and a strong understanding of what local players are looking for. Bringing our most recognisable titles to their platform allows us to reach a highly engaged audience in a market that continues to set the pace in North America. This agreement represents another meaningful step in expanding our distribution with operators who value distinctive content and long-term portfolio growth.”
Man Mac, Head of Marketing at High Flyer Casino, added:
“At High Flyer Casino, we are building a slot lineup that blends proven player appeal with unique and memorable gaming experiences. Gaming Corps’ portfolio fits perfectly with that approach, delivering polished, entertaining games that are full of personality.”
The post Gaming Corps takes flight in Ontario with High Flyer Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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