Latest News
PlayStar names former Entain branding boss as CMO
Marketing veteran Jon Bowden joins the disruptive online casino brand ahead of its debut in the New Jersey market
PlayStar, the challenger online casino brand that promises to make players the star of the show when it launches in New Jersey soon, has named branding heavyweight Jon Bowden as its new Chief Marketing Officer.
Bowden has held senior branding, marketing and advertising roles at some of the biggest names in the industry over the past 10 years. This includes Entain as well as Rank Group, Gala Coral and Ladbrokes Gala Coral.
He joins PlayStar from Entain where he was Brand Director for Gala and where he managed the P&Ls for Gala Bingo, Gala Spins and Gala Casino. Prior to that, he held the same position for the gaming giant’s Foxy brand, overseeing its resurgence following a rebrand and repositioning.
At PlayStar, Bowden will be tasked with delivering the operator’s unique brand proposition to the US market, with a focus on the player experience and exceeding their expectations.
He will also build and lead the marketing team covering brand, CRM and acquisition, and will create and deploy PlayStar’s launch strategy in the Garden State and beyond as the operator enters additional, regulated US states.
Other responsibilities include delivering further capabilities across MarTech, partnerships and initiatives as part of efforts to be highly targeted in its approach to marketing and wider acquisition and retention strategies.
Per Hellberg, CEO at PlayStar, said: “Jon is one of the most experienced marketers in the industry and his appointment as PlayStar CMO will undoubtedly prove vital in our mission to disrupt the US market.
“The US market is ferociously competitive, so as a brand we need to be heard above the noise and ensure that we engage with players from day one. Jon certainly has what it takes to help us achieve this, and I look forward to working with him as we ready for launch in New Jersey and other regulated states.”
Jon Bowden, Chief Marketing Officer at PlayStar, added: “PlayStar has something different to offer to the US market and those wanting to enjoy the fun and excitement of online casino.
“I firmly believe that with its mission statement, incredible team and powerful USPs that PlayStar is set up for success and I am truly honoured to play such an integral role in the launch of this new brand.”
Powered by WPeMatico
Latest News
Digitain Announces New Slogan and Vision Ahead of ICE Barcelona
The post Digitain Announces New Slogan and Vision Ahead of ICE Barcelona appeared first on European Gaming Industry News.
Latest News
North Star Network acquires Soccernet.ng to strengthen Nigerian presence
North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.
Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.
A Strategic Move into Africa
The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.
Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:
“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”
Preserving Soccernet.ng’s Legacy
Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.
Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:
“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”
Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.
Expanding Global Reach
The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.
North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.
This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.
The post North Star Network acquires Soccernet.ng to strengthen Nigerian presence appeared first on European Gaming Industry News.
Latest News
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
GamCare’s National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 – a 25% increase from the previous year – according to the charity’s Annual Report.
In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous government’s white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.
Of all calls and online chats that were responded to on GamCare’s Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.
In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helpline’s critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 days’ wait from point of referral.
GamCare’s targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Women’s Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.
Margot Daly, Executive Chair of GamCare’s Board, says: “Throughout a challenging year and with heightened demand for our services, GamCare’s staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter – those at-risk of or currently experiencing gambling harms.
“I would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCare’s senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.
“As we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.”
The post GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline appeared first on European Gaming Industry News.
-
FreezeNova6 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
-
Balkans6 days ago
Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba
-
Compliance Updates6 days ago
UKGC Appoints Charles Counsell OBE as Interim Chair
-
Compliance Updates6 days ago
SYNOT Games Secures Danish License
-
Latest News6 days ago
Sportzino Celebrates its First Anniversary
-
Compliance Updates6 days ago
Stakelogic Secures License to the newly regulated Danish market
-
Brooks Pierce6 days ago
Inspired Entertainment Partners with Aristocrat Interactive to Launch Revolutionary Online V-Lottery Gaming Suite for the Virginia Lottery
-
Latest News6 days ago
Discover the Wealth of Legends: ELA Games’ Adventurous New Mythological Title