Latest News
Kambi appoints Cecilia Wachtmeister as Chief Commercial Officer
Wachtmeister leads new look commercial team with trio of SVPs also named
Kambi, the world’s leading sportsbook provider, has strengthened its high-performing commercial team with the appointment of Cecilia Wachtmeister as Chief Commercial Officer.
Wachtmeister previously held the role of EVP Business and Group Functions at Kambi, a position she assumed in 2019 upon joining the Kambi’s Executive Management team. Wachtmeister also served on the Kambi Board from 2017-19.
Before joining Kambi, Wachtmeister enjoyed a distinguished 25-year career at telecommunications giant Ericsson AB, where she held a number of senior management roles across functions including business development, sales and strategy.
In her latest role at Kambi, Wachtmeister will lead a strengthened commercial team, with the promotions of Sarah Robertson, Jamie McKittrick and Veena Dhesi to SVP Sales, SVP Commercial Operations and SVP Partner Success respectively.
Dhesi is the latest addition to Kambi’s senior commercial team having joined in 2021 from leading corporate research and advisory firm Gartner, where she spent more than eight years, including in her most recent position as Director, Sales Growth Programs.
Dhesi is joined on Kambi’s senior commercial team by SVP Sales Sarah Robertson, who has more than 10 years’ industry experience, and SVP Commercial Operations Jamie McKittrick, who has worked in sports betting for more than two decades and joined Kambi last year from B2C operator Entain where he was Group Head of Commercial.
Wachtmeister commented: “With a market-leading product and partner-first focus, it’s no surprise Kambi has enjoyed great success in recent years.
“Even though we are on a steep growth trajectory, we’ve barely scratched the surface of what’s possible which is why I’m looking forward to working with my talented commercial team to ensure Kambi can capitalise on the many exciting opportunities that lay ahead.
“It has already been a busy start to the year with the signings of MaximBet and NorthStar Gaming and I am confident we have the right team and product in place to build on this success in 2022 and beyond.”
In January, Kambi entered into a multi-year sportsbook partnership with MaximBet, a sports betting brand owned and operated by Carousel Group, a privately held licensed sports betting and casino operator.
In February, Kambi also struck a long-term partnership with NorthStar Gaming Inc. to provide its high-performance online sportsbook to the Canadian operator.
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betting market
BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
The event takes place on June 2–3 at the Royal Tulip Brasília Alvorada, featuring discussions on regulation, international cooperation, and the profile of Brazilian bettors.
The second edition of BiS Brasília has officially been confirmed and is expected to bring together major names from the sports betting, iGaming, and regulatory sectors in Brazil.
The event will be held on June 2 and 3 at the Royal Tulip Brasília Alvorada, with a program focused on strategic debates, networking, and discussions about the future of Brazil’s regulated market.
With an emphasis on innovation, responsibility, and the sustainable development of the industry, the event will bring together national and international experts to discuss the challenges and opportunities facing the sector at a decisive moment for the Brazilian betting market.
Among the confirmed panels is “International Cooperation and Strategic Bridges for a Regulated, Solid, and Responsible Sector in Brazil,” featuring John Aquilina.
The discussion will focus on the importance of international collaboration and the development of strategic relationships to strengthen a safe, transparent, and responsible regulatory environment in the country.
Another highlight of the program will be the panel “The Profile of the Brazilian Bettor,” presented by Thiago Iusim. The session will analyze consumer behavior, trends in the domestic market, and challenges related to user protection and responsible gaming.
The organizers aim to consolidate Brasília as one of the country’s main hubs for discussions surrounding regulation, technology, and business opportunities connected to sports betting and digital entertainment in Brazil.
“BiS Brasília was created to strengthen dialogue among companies, specialists, authorities, and international representatives, promoting essential discussions for the development of a more mature, transparent, and sustainable industry,” said Cardama, co-founder of BiS Brasília.
Those interested in attending the event can purchase tickets through the official portal.
Now in its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, public authorities, and society regarding the development of Brazil’s regulated gaming, casino, and lottery market.
The event brings together business leaders, authorities, and specialists to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML/anti-money laundering measures, licensing, sports integrity, government relations, and advertising and CONAR guidelines.
SiGMA World’s BiS SiGMA South America is part of the event portfolio of the SiGMA Group, one of the leading global B2B event and business platforms focused on the gaming and betting industry.
The post BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market appeared first on Americas iGaming & Sports Betting News.
BETBY
BETBY and Vibra Gaming join forces to accelerate expansion in Latam
BETBY has signed a partnership with Vibra Gaming that will see the B2B sportsbook supplier deliver its full solution to the Latin American platform developer, including its AI-powered tools and proprietary esports feed.
Through the agreement, Vibra Gaming will integrate BETBY’s sportsbook via a single API, giving its operator partners access to more than 500,000 monthly events without significant development overhead.
The integration is designed to reduce time-to-market for operators looking to add sports betting to an existing multi-vertical offering.
A key component of the deal is the inclusion of Betby.Games, BETBY’s esports feed, which includes hyper-localised titles such as eVaquejada and eFootVolley — products built specifically for Latin American audiences.
“This partnership is a natural fit for both sides,” said Stefanos Karakidis, Business Development Director at BETBY.
“What makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient and scalable way.”
Werter Luna, CEO at Vibra Gaming, said the integration expands the platform with a sports betting offering that matches the company’s standards for performance and adaptability.
“We are particularly excited about the potential of combining their technology and esports content with our localised approach to further enhance the player experience across Latin America.”
BETBY holds operational licences in Brazil and Peru and has been actively expanding its footprint across the region. The Vibra Gaming partnership is part of that broader push into Latin America.
The post BETBY and Vibra Gaming join forces to accelerate expansion in Latam appeared first on Americas iGaming & Sports Betting News.
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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