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GAMING1 enters Dutch Market with latest joint venture

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Leading gaming and sports betting partner GAMING1 has announced its latest joint venture partnership as it marks its entrance into the Dutch market.

The joint venture will see GAMING1 team up with Holland’s prestigious land-based chain, Gran Casino, which operates multiple hotel-based casino and gaming venues in partnership with hospitality company Van der Valk, one of Holland’s largest hotel and restaurant chains, boasting multiple four-star establishments across Europe and the Caribbean.

Under the agreement, Gran Casino will harness GAMING1’s proprietary sports betting and casino platform to deliver a truly next-generation online casino experience.

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With the partnership set to enable Gran Casino to enter the online betting and gaming space for the first time, the new online venture will be established under GAMING1’s Circus brand.

Already renowned as a major online gaming brand across France, Belgium, Serbia and Peru, the deal is set to grant Circus a landmark entrance into the Dutch market, with a particular focus on its online operations.

In merging Gran Casino and Van der Valk’s hospitality and localised expertise with GAMING1’s online technology, the deal will also see the supplier provide its library of proprietary online game content, spanning slots and table games.

Commenting on the deal, Sylvain Boniver at GAMING1 said: “With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.

“We’re delighted to partner with Gran Casino and Van der Valk, and given our home markets of Belgium and France, it’s certainly an incredibly proud moment for us all to announce our long-expected entrance into one of Europe’s most exciting new regulated jurisdictions.”

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Frank Kastelijns, Director of Gran Casino added: The Dutch online market holds a wealth of opportunity, and we’re excited to partner with GAMING1, who brings an established reputation for transforming its partners operations into a true online experience. We’re sure that together we’ll be able to introduce players to one of the best online gaming catalogues available.” 

Gert van der Valk, Director of Van der Valk International, also added:

Bringing together GAMING1, one of Europe’s market leaders, with Gran Casino and Van der Valk International, shows how far our ambitions go for Holland’s players. Together we will take gaming and hospitality to new heights with our unique gaming experience.”

Offering a modular and flexible sports betting and casino platform that provides a seamless betting and gaming experience, GAMING1 provides superior gamification capabilities, full land-based integration, localised bet pricing and market-leading bet acceptance ratios.

As well as its successful land-based operations in France and Belgium, GAMING1 also operates as an industry-leading betting and gaming partner for regulated markets including Portugal, US, Spain, Switzerland, Colombia, Serbia and MGA jurisdictions.

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Notable company highlights over the past year have seen GAMING1 become the first provider to live casino online in Colombia in partnership with Evolution. The supplier also celebrated its entrance into North America via a joint venture with Delaware North, a global hospitality company with a portfolio of regional casinos and gaming venues in the United States and Australia.

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Douglas Harrison

MotorCity Casino Hotel Promotes Douglas Harrison to Director of Slots

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MotorCity Casino Hotel has announced the promotion of Douglas Harrison to Director of Slots. Harrison brings over 23 years of technical and operational experience to his new role.

Since joining MotorCity in 2001, Harrison has been a key asset to the team, starting as a Technical Shift Manager. Over the years, he has excelled in various roles, including Slot Manager and Project Manager, successfully leading slot projects and developing strategies to optimize both operational efficiency and technical performance.

“I look forward to working with our talented team to enhance the guest experience and drive innovation within slot operations. I’m excited to introduce new ideas and further improve our slot offerings,” said Harrison.

“Douglas’ deep understanding of the Slot Operations and Slot Technical Departments positions him to lead every aspect of this critical area of the casino, ensuring sustained excellence and growth,” said Stacey Young, Senior Vice President of Casino Operations.

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The post MotorCity Casino Hotel Promotes Douglas Harrison to Director of Slots appeared first on Gaming and Gambling Industry in the Americas.

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AJ Mazza

Jamie Foxx Spotlights BetMGM Casino in New Commercial

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BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. The 30-second spot entitled “Vegas Lights” showcases the relationship between the award-winning online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.

“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.

“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand. The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s award-winning agency of record, Highdive, the spot was directed by the award-winning duo, The Malloys, with Superprime, and shot with renowned cinematographer Jeff Cronenweth.

Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”

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Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”

The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.

AJ Mazza, Brand Director of BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him.”

The post Jamie Foxx Spotlights BetMGM Casino in New Commercial appeared first on Gaming and Gambling Industry in the Americas.

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Boyd Gaming

Valley Forge Casino Resort Appoints Martha Morales as New VP and GM

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Valley Forge Casino Resort, a premier gaming and entertainment destination, announced the appointment of Martha Morales as its new Vice President and General Manager, pending regulatory approval.

Morales brings extensive leadership experience in the gaming and hospitality industries, most recently as Assistant General Manager of The Orleans Hotel and Casino in Las Vegas, a Boyd Gaming property. Prior to joining Boyd Gaming in 2023, she held various leadership roles at a major casino on the Las Vegas Strip.

Morales succeeds Ron Bailey, who has been appointed general manager of Boyd Gaming’s new casino resort development in Norfolk, Virginia.

“I am absolutely thrilled to join Valley Forge Casino Resort as General Manager and couldn’t be more excited for the opportunities ahead. The dedication and passion of this team are truly inspiring, and I look forward to working together to elevate the guest experience. Communication and collaboration are central to my leadership approach, and I’m committed to fostering an environment where every team member feels empowered to contribute and share their ideas,” said Morales.

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A graduate of the University of Nevada, Las Vegas, with a bachelor’s degree in Hotel Administration-Hospitality Management, Morales also holds an MBA from the University of Southern California. Throughout her career, she has been recognized for her leadership and industry contributions, including being named one of UNLV’s 50 Most Intriguing Alumni and a Las Vegas Inc. 40 Under 40 honoree. She was also honored by OutFront Media during Hispanic Heritage Month for her impact on the Latino community and was recently recognized as one of 2024’s Women Rising in Gaming by CDC Gaming and Global Gaming Women.

The post Valley Forge Casino Resort Appoints Martha Morales as New VP and GM appeared first on Gaming and Gambling Industry in the Americas.

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