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KAIROS GROUP ACQUIRES GAMING AND ESPORTS ORGANISATION HORIZON UNION

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GLOBAL gaming media company, Kairos Group, has acquired gaming and esports organisation, Horizon Union (Horizon).

The latest organisation to join Kairos Group, which is also home to Kairos Media, Kyma Media, Turopium Sports and Entertainment and Kairos Ventures, Horizon will be managed and operated out of its base in Manchester.

Founded by Kieran Wood and Will Mollett in 2017, Horizon has grown to house over 35+ creators who drive and deliver content via an always-on strategy. Working alongside global brands such as GFUEL, Boost Gaming and ChampionUS, the organisation operates on the core principles of working closely with creators to provide strategic business value, within various verticals in the gaming world.

Horizon entered the esports space in January 2022 with the acquisition of esports team Top Dogs, competing in the APEX Legends Global Series (ALGS) league. With the UK esports industry continuing to show extensive growth, Horizon is hyper focused on continuing to develop and nurture grassroot competitive talent as well as establishing stature.

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Alongside founding Horizon both Kieran and Will worked at Kairos Media for two years, with Kieran as an account manager and Will as a campaign manager.

Commenting on the acquisition, co-founder and operations and commercial lead at Horizon, Kieran Wood, said: “Working with the Kairos Group team for nearly 2 years has been nothing short of a life changing experience, both professionally and personally.

“The level of progression and development from working at Kairos Media and Horizon simultaneously has worked hand in hand to creating a sustainable and profitable organisation in Horizon.

“I could not be prouder of what we’ve achieved so far but we’ve still got a long way to go. Horizon’s future is looking very strong, with even more partners and creators joining and more esports ventures in the pipeline and we can’t wait to begin this next phase under the Kairos Group umbrella. “

Co-founder and talent and partnerships lead, Will Mollett, added: “A journey with Horizon that began in 2017 is now merely just the beginning come 2022.

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“Working with Kairos Group is nothing short of a phenomenal opportunity for growth, not only as an organisation but also for our creators, who are always at the forefront of Horizon. Surrounding ourselves with like-minded individuals, who know the space better than anybody else, assists in all areas to the highest degree. The future is bright and I cannot wait to get started.”

Founded in 2015, Kairos Group has offices in the UK (London and Manchester), with teams also in Germany, France and the USA. The group has worked with some of the largest, most exciting brands in the world, including Facebook, Epic Games, KFC, JBL and Porsche.

Drew Townley, CGO of Kairos Group and managing director of Kairos Media, said: “Will and Kieran have been some of the brightest minds and hardest workers at Kairos Media since they joined. The opportunity for Kairos Group to support a journey, that I have no doubt they would have excelled at regardless, was too good to turn down.

“It adds a completely new pillar to the Group with a gaming organisation itself, with ambitions to do esports the right way in the UK and beyond. We already have some of the most forward thinking brands on this journey with us and Horizon only adds to the incredible offering for any partner.”

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GIANTX unveils its team for the Spanish Superliga of League of Legends

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The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).

The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.

The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.

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Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.

GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.

The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.

The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.

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GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity

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GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.

With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.

Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.

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IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.

Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.

Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’

Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”

 

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ComeOn Group and Astralis unite to drive esports engagement in the Nordics

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ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.

As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.

ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.

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Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”

Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”

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