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Sportsbet.io brings sports legends to life with Direct Human Messaging technology

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Leading crypto-first sports betting brand Sportsbet.io is bringing sporting legends including Aussie cricketer Brett Lee, Brazilian World Cup winner Denilson and the ‘Romford Pelé’ Ray Parlour to life thanks to pioneering Direct Human Messaging from 2mee.

2mee’s technology will change the game for Sportsbet.io users by replacing onsite notifications with the virtual legends sent as ‘Holograms’, who will deliver offers and other relevant information to players in a playful and exciting manner.

Joe McCallum, head of sportsbook at Sportsbet.io, said: “Thanks to 2mee, we can bring Sportsbet.io ambassadors to life for our users around the world. Instead of standard notifications, Sportsbet.io players now receive personal offers and updates from sporting legends including Brett Lee and Denilson. This is what we mean when we talk about putting our customers at the centre of the universe.”

James Riley, CEO at 2mee, said: “2mee has successfully developed a patented next-generation communications technology that actually sends people as messages across app and web channels. Technology should empower human experiences and deliver unparalleled, authentic connectivity between brands and their audiences, 2mee does just that! This is especially true in such a noisy digital marketplace where even the top brands are often resigned to driving high-volume communications tactics for low margin returns.

In a short period, we have seen our clients significantly raise their engagement levels, lower their acquisition costs, while driving up loyalty and retention, with Sportsbet.io being a prime example of what you can achieve when you rebalance human connection with technology. SportsBet.io is a brand which understands that dynamic and it is fantastic to be working with such a forward-thinking team.

Sportsbet.io is the first crypto operator to integrate hologram notifications to it’s core CRM strategy by using brand ambassadors such as cricket legend Brett Lee, former sumo wrestler Baruto, and football legends like Ray Parlour and Matt Le Tissier to offer fully personalised and timely offers based on individual gameplay.

2mee’s breakthrough Human Messaging technology sends people as messages and places them in the familiar context of a phone or website. The hologram’s authentic feel can dominate the screen and deliver anything from bonuses to important updates.

Since deploying the Hologram messaging service on the company’s website, Sportsbet.io has seen incredible levels of engagement from their customers – averaging 51% CTR, way above industry standards.

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$SCOR

BetOnline.ag Integrates $SCOR, the Premier Crypto Token of the Pro Sports Industry, Ahead of Super Bowl

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BetOnline.ag, a preeminent global online sportsbook, casino and poker platform, announced a strategic partnership with Sweet to integrate $SCOR as a newly supported cryptocurrency.

$SCOR, the native token powering verified fan identity and rewards across major professional sports, is now available for deposits and withdrawals within the BetOnline cashier, just in time for Super Bowl Sunday on February 8.

This integration establishes a direct utility lane for the $SCOR, allowing fans to use tokens — earned through engagement in officially licensed sports games or purchased on exchanges — for real-world gameplay on a leading gaming platform.

For BetOnline, the partnership represents a strategic entry point into the burgeoning world of on-chain sports fandom, connecting the platform with high-value, verified fan liquidity.

“We are constantly evolving to meet our players where they are, and that now includes the intersection of sports fandom, gaming and blockchain. $SCOR isn’t just another cryptocurrency…it’s the premier token of the sports industry. This partnership allows us to directly engage with a new generation of sports fans who value real-world gameplay, verifiable achievements and interoperable rewards,” said Eddie Robbins III, CEO of BetOnline.ag.

$SCOR functions as the on-chain layer for fan identity, verifiable engagement and portable rewards across Sweet’s network of major professional sports IP partners that boast officially licensed sports-themed web3 PvP and mini games.

By accepting $SCOR, BetOnline gains a direct connection to verified fan activity from SCOR’s ecosystem of major professional sports IP partners, introducing a high-value audience of competitive sports fans and crypto-savvy players.

To celebrate the launch, BetOnline will offer exclusive deposit perks for $SCOR users, including free-play credits and casino spins for qualifying deposits. Future community activations are planned, featuring token-gated private poker and casino tournaments for verified $SCOR holders, with prizes awarded in both $SCOR and cash.

“We built $SCOR to bridge the passion of sports fandom with tangible utility and value. BetOnline’s integration is a landmark moment, turning fan-earned $SCOR into a key for premium gaming experiences. This partnership validates our vision of a reward-first portable fan identity,” Sweet EVP of Global Partnerships Betsy Proctor said.

The post BetOnline.ag Integrates $SCOR, the Premier Crypto Token of the Pro Sports Industry, Ahead of Super Bowl appeared first on Americas iGaming & Sports Betting News.

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Crypto Turnkey

GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients

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Initial performance metrics from providers utilizing GR8 Tech’s Crypto Turnkey solution indicate notable enhancements in player conversion and operational efficiency within months of transitioning to cryptocurrency payments.
Operators utilizing Crypto Turnkey are indicating:
1.6 times greater conversion for initial and subsequent deposits
● Cost per transaction can be as much as 3 times lower than conventional payment methods.
Withdrawal processing up to 2.5 times quicker
“The conversion improvements and cost reductions we see would take much longer to achieve through payment optimization alone,” said Denys Parkhomenko, GR8 Tech CPO. “Crypto Turnkey unlocks access to the fastest-growing and highly valuable player demographic in iGaming. When over half of your target audience is already using crypto for investments, offering it as a payment method is a must—numbers prove it.”
The findings confirm the business rationale presented at Crypto Turnkey’s inception: cryptocurrency eliminates reliance on payment providers and draws higher-value participants who deposit larger amounts and wager more often. With settlement finishing within minutes rather than days, operators are experiencing enhanced margins and clearly superior player satisfaction.
Crypto Turnkey is now accessible worldwide and can be implemented as a new option or transitioned from Hyper Turnkey.

Unlock Your Crypto Advantage at ICE Barcelona 2026

The post GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acebet

Golden Frog Launches Acebet, a Next-Gen Crypto Gaming Platform

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Golden Frog has launched Acebet, an online crypto gaming platform built on advanced blockchain infrastructure. Acebet delivers a seamless blend of casino action, sports betting, and innovative digital features in one unified ecosystem.

With intuitive navigation, fast onboarding, and seamless gameplay, Acebet prioritises ease of use above everything. Fast deposits, quick loading, and responsive support ensure a smooth user experience. Acebet also introduces Chat Rain, a social feature that randomly drops crypto rewards to active users in the chat, fostering a lively, community-driven gaming atmosphere.

Golden Frog says that Acebet reflects the evolving expectations of online players. The company explains that Acebet was developed to reflect the evolving expectations of digital users who value speed, security, global accessibility, and transparency. According to Golden Frog, Acebet demonstrates the company’s vision of merging high-level technology with a user-centred gaming experience.

Acebet launches with more than 2000 casino titles, including slots, table games, card games, and exclusive in-house content. The platform includes modern video slots, classic reel games, table games, card variations, and exclusive in-house content crafted to meet the expectations of both casual users and experienced players.

This broad portfolio ensures that new users immediately find familiar favorites while long-term players can continue discovering fresh experiences. The platform also features Acebet Originals, offering unique games that many competitors don’t provide.

Acebet integrates provably fair technology, allowing players to verify game outcomes using cryptographic hash seeds independently. This creates a fully transparent environment where fairness is not only promised but demonstrable and auditable.

Through its live casino features, Acebet brings professional dealers, real-time interaction, and high-definition streaming together in a refined digital environment. The live casino brings professional dealers, real-time interaction, and high-definition streams in a digital environment inspired by physical casino play.

The post Golden Frog Launches Acebet, a Next-Gen Crypto Gaming Platform appeared first on Americas iGaming & Sports Betting News.

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