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BETFAIR AND SPOTLIGHT SPORTS GROUP EXTEND VIDEO CONTENT AGREEMENT

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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced it has extended and expanded its agreement with Betfair to produce live watch along video content throughout 2022.  The deal focuses on the hugely popular Racing Post Live show which launched in 2020. The broadcast gives live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing.

The extended agreement will now cover key races every Saturday throughout 2022, alongside all major UK and Ireland racing festivals, including Cheltenham, the Grand National and Royal Ascot.

The live show, hosted by Racing Post’s Dave Orton, has become a stalwart for horseracing fans – bringing them closer to the action with insider knowledge, top tips and expert opinion. Broadcast live on the Racing Post YouTube and Facebook platforms – Orton is regularly joined by a host of special guests including Kate Tracey, Ross Brieley, Nat Green and Charlie Poste.

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The deepening of the video partnership also includes new market-leading graphics that provide up to the second data from the Betfair Exchange – allowing viewers to react in real-time.

Discussing the new deal and some of the shows expanded features, Spotlight Sports Group’s chief commercial officer, Sam Houlding said: ‘Our live content has grown remarkably over the past 3 years and we’re excited to be extending our partnership with  Betfair.

“Racing Post Live is a firm fixture in the diary for racing fans and the show has built a very loyal following. We’re excited to take our content even further throughout the year, with Cheltenham just around the corner. Our video production keeps evolving and we’re delighted to continue developing shows that add fantastic value for both our Racing Post audience and our key partners”

Betfair Head of Media Relations, Barry Orr, said:

“We are very excited to extend our video partnership with Spotlight Sports Group throughout 2022. Racing Post Live has given us another platform to showcase the functionality of the Exchange, in a live and engaging environment. Setting your own odds, being a backer or a layer and betting in-running are all brought to life for new and existing customers who watch the show and the feedback has been overwhelming positive”

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Damian Mears, Head of Media Sales, said:

‘Since launch Racing Post Live has continued to show really positive growth and is now an extremely valued and established part of our major raceday output at Spotlight Sports Group. Betfair’s sponsorship and engagement through their Exchange product blends perfectly with the live aspect of the show and has great appeal to our highly engaged Racing Post audience.’

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eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

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The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

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The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

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“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.

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Balkans

Wazdan marks Croatian market entry with PSK partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has entered the Croatian market after signing with PSK, a leading operator in the country.

The provider is taking some of its most acclaimed slots live with the operator, including player-favourites such as 9 Coins™ 1000 Edition, Hot Slot™: Magic Bombs, Burning Stars 3™, which will become available to Croatian players for the very first time.

A prominent operator in the country since 1998, PSK is part of the internationally-known Fortuna Entertainment Group. With over 900 employees and a constantly growing player base, the brand is set to enrich its content offering with Wazdan’s titles.

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Croatia marks the newest market entry for Wazdan, which further boosts its impressive European performance as a result of this deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Sales and Business Development at Wazdan: “Croatia is a country that boasts a fantastic amount of potential, so we’re delighted to be entering the market for the very first time with PSK, a top-tier operator.

“We’re bringing a range of our top-performing titles to its platform, and are excited to see the reception from Croatian players towards our mechanics. We’re confident this will be the start of a successful collaboration.”

Martina Pehar, Group Product Specialist at PSK said: “It’s an honour to welcome Wazdan to the Croatian market for the first time as part of this deal – we’ve seen the reception to their dynamic slots across the world, and we’re thrilled to be bringing them to our players.

“Wazdan bring a fantastic collection of their titles to our platform, including standouts such as Power of Gods: Hades and Clover Lady, that we’re sure our customers are going to embrace. We look forward to seeing the results!”

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The post Wazdan marks Croatian market entry with PSK partnership appeared first on European Gaming Industry News.

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