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IGT Announces Executive and Board Leadership Changes

International Game Technology PLC announced that on January 14, 2022 its board of directors implemented a number of changes to the Company’s executive team and board.
Lorenzo Pellicioli will retire as chairperson of the IGT Board of Directors and will remain a non-executive director. Marco Sala, currently CEO of IGT, will become executive chair of the board. Vincent Sadusky will become CEO and executive director of the board. These changes will be effective January 24, 2022.
In a separate release today, B&D Holding S.p.A., the controlling shareholder of De Agostini S.p.A., announced that Marco Sala will be proposed at the June 2022 meeting of the corporate bodies of De Agostini as the next CEO of De Agostini, succeeding Lorenzo Pellicioli, who is retiring from the position.
“The changes to the IGT executive team and board are an important step in positioning the Company for the next phase of its evolution. The actions further strengthen IGT’s capabilities to execute on its long-term strategy and the value creation initiatives identified in the Company’s recent investor day. It is a natural evolution for Marco to lead the IGT board. More importantly, during his 19-years at IGT and its predecessor companies, he has a proven track record of success and has earned the trust and respect of IGT’s customers, investors, business partners and regulators. As executive chair, Marco will focus on managing the board, corporate governance, including sustainability initiatives, and guiding the strategic direction of IGT.
“Likewise, we are delighted to announce that Vince Sadusky, a seasoned executive, long-time member of the current IGT board as well as that of its predecessor companies and the former chair of our audit committee will succeed Marco as CEO. Vince brings a unique set of skills to the role, where he combines his knowledge of IGT with his demonstrated ability to create shareholder value with decades in leadership roles in public and private companies in dynamic industries, including digital and media. His transition into the CEO role will be relatively seamless,” said Lorenzo Pellicioli, chairperson of IGT.
“I am looking forward to taking on the new role of executive chair at IGT and to partner with Vince, with whom I have worked extensively over the years, in leading IGT forward. I believe our skills and experiences are complementary and will serve our stakeholders well. In particular, Vince’s vast experience with portfolio companies and capital markets will be valuable as we look to execute on our strategy,” said Marco Sala, CEO of IGT.
“IGT is well-positioned for the future, and I am very excited to join the Company as its next CEO. With a seasoned executive team and very talented group of employees across the world, it represents a great opportunity for me to support an industry leader in the next phase of its growth,” said Vincent Sadusky.
The board of directors also appointed Maria Pinelli and Ashley Hunter as non-executive directors of the board. Ms. Hunter was also appointed to the Company’s Nominating and Corporate Governance Committee and Ms. Pinelli was appointed chair of the Company’s Audit Committee, replacing Vincent Sadusky. These changes were effective January 14, 2022.
“We are delighted to have Maria and Ashley join our board. They both bring deep and diverse professional experiences to IGT to enhance our board composition. We are looking forward to their contributions,” said Lorenzo Pellicioli, chairperson of IGT.
Executive & Director Biographies
Lorenzo Pellicioli served as chairperson of the IGT Board of Directors from November, 2018 to January, 2022 after serving as vice-chairperson since April 2015. From August 2006 to April 2015, he was chairperson of the GTECH S.p.A. (formerly Lottomatica Group) Board of Directors. He has served as CEO of De Agostini S.p.A. since November 2005. He has also served as a director of IDeA Alternative Investments S.p.A. and as managing director of DeA Factor S.p.A. Mr. Pellicioli serves as chairman of the board of directors of DeA Capital, as a director of Banijay Group SAS and LDH SAS, and he is also a member of the compensation committee and of the appointments and corporate governance committee and director of the board of directors of Assicurazioni Generali.
Marco Sala was CEO of IGT from April, 2015 to January, 2022. In addition to serving on the board of directors for IGT in his role as CEO, in May 2020 he was appointed to the board of directors for De Agostini S.p.A. Prior to April 2015, he served as CEO of GTECH S.p.A. (formerly Lottomatica Group) since April 2009 and was responsible for overseeing all of the Company’s segments including the Americas, international, Italy, and products and services. He joined the Company as co-general manager in 2003 and has since served as a member of the board of directors. In August 2006, he was appointed managing director with responsibility for the Company’s Italian operations and other European activities. Previously, he was CEO of Buffetti, Italy’s leading office equipment and supply retail chain. Prior to Buffetti, Sala served as head of the business directories division for SEAT Pagine Gialle. Earlier in his career, he worked at Magneti Marelli (a Fiat Group company) and Kraft Foods.
Vincent Sadusky was CEO and board member of Univision Communications from 2018 to 2020, the largest Hispanic media company in the US, operating multiple broadcast and cable networks, local TV and radio stations, digital video and audio streaming. Prior to Univision, he was CEO and board member from 2014 to 2017 of Media General, a local TV station and digital media company with more than 50 TV stations and 5,000 employees. From 2006 to 2014, he was CEO and board member of LIN Media, a local TV station broadcaster and digital media company. He also served as CFO of LIN Media from 2004 to 2006 and was CFO of Telemundo Communications from 1999 to 2004. In addition to serving on the IGT board of directors since 2010 and most recently chairing its audit committee, Sadusky has served on the boards of the Paley Center for Media, the National Association of Broadcasters and was the treasurer for the NBC Affiliates Board. Earlier in his career, he worked at Ernst & Young, and co-founded JVB Financial Group and Zeus Financial, fixed-income securities trading firms.
Maria Pinelli is a global C-suite executive who currently serves as a member of the board of directors for Globant and board director and chair of the audit committee for Archer Aviation, Inc. and Clarim Acquisition Corp. She served in a variety of leadership roles at EY from October, 1986 to November, 2020, including consumer products and retail leader, global vice chair – strategic growth markets, global IPO leader, and Americas leader – strategic growth markets. In her role as an advisor at EY, she successfully led more than 20 IPOs in four different countries and more than 25 M&A transactions worldwide. Her experience includes strategic transactions and due diligence advice, Sarbanes-Oxley implementation and stakeholder management. She has served as an advisor to some of the world’s most iconic e-commerce, consumer products, and retail brands.
Ashley Hunter has been a lecturer at the University of Texas at Austin School of Information since 2015, and is the founding partner of A. Hunter & Company, a leading risk management advisory firm. Previously she was managing director of HM Risk Group LLC where she assisted many startups and corporations with alternative risk transfer schemes and reinsurance placement, globally. Under her leadership, HM Risk Group became a leader in the development of niche insurance products for the sharing and assistive reproductive technology industry. Prior to founding HM Risk Group in 2006, she worked in various claims and underwriting management positions for State Farm Insurance Companies, The Hartford Insurance Company and AIG Insurance Company.
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Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up

Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between SBK, the fast-growing, data-led sportsbook app, and Premier Sports, the premium sports broadcaster in Ireland and the UK.
The deal sees SBK become the official sponsor of Premier Sports’ ‘Scottish Football Social Club’ podcast – a YouTube and audio series that brings sharp, irreverent takes on all things SPFL. SBK will also support and feature in social media content for LALIGA and Scottish Premiership football throughout the 2025/26 season, marking a major step in SBK’s expansion into Ireland and broader UK football media.
In addition, Premier Sports subscriptions will be offered to SBK customers as part of exclusive promotional packages, enhancing access to premium football content and increasing brand loyalty.
“We’re proud to have connected two smart, fan-focused challenger brands in this deal,” said Malph Minns, Managing Director at Strive Sponsorship.
“This partnership brings together content, distribution and fan utility in a way that few betting brands are doing today. SBK’s focus on value aligns perfectly with Premier Sports’ growing football community and media reach. It’s exactly the type of strategic, insight-led activation we specialise in.”
This partnership follows Strive’s work building SBK’s sport sponsorship portfolio across football clubs across the UK and Ireland — with a consistent focus on content-driven, fan-relevant assets that deliver beyond traditional branding.
Adam Baylis, Marketing Director at SBK, said:
“This is a really exciting move for us. Being part of Premier Sports’ LALIGA and SPFL social content gives us powerful visibility in key communities. We’re all about giving fans more value, and with Premier Sports subscriptions now available to our customers, this partnership delivers on that promise.
“It’s been great working with Strive on this deal. What sets them apart is their ability to go beyond just brokering deals — they bring structure, insight, and creativity to the whole process. Their work continues to deliver brand value that aligns tightly with our marketing objectives.”
Shane Hogan, Head of Marketing at Premier Sports, added:
“We’re delighted to welcome SBK on board. They bring a fresh approach to the betting space and have a real focus on fan-first activation. This partnership gives our content new momentum, especially on social and podcast platforms, while giving our audience access to great offers and added value. It’s a win-win.
“Strive has been a pleasure to work with. Their expertise was clear from day one. They don’t just connect brands and rights holders — they engineer partnerships that work commercially, creatively, and for the fans. We’re excited about what this one will deliver.”
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SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America

SOFTSWISS, a global tech provider of iGaming software solutions, has unveiled its latest report on Latin America’s iGaming landscape, providing a comprehensive, data-rich guide for operators navigating one of the industry’s fastest-evolving regions.
After becoming the first certified iGaming software provider in Brazil and obtaining further approval in Peru, SOFTSWISS has deepened its regional expertise to help operators, regulators, and stakeholders better understand and operate within the dynamic LatAm iGaming market.
As the iGaming sector turns its eyes toward emerging markets, Latin America stands out as both a challenge and an opportunity. The newly released Latin America’s iGaming Market Overview from SOFTSWISS offers a detailed, country-by-country analysis of the region’s regulatory frameworks, market potential, and player behaviour.
The report serves as a starting point for understanding gambling regulation across Latin America. It helps analysts, governmental institutions, and operators solve the problem of scattered and unclear information about the market peculiarities of the region’s countries, equipping stakeholders with the knowledge to build strategies grounded in local realities.
What’s Inside the Report?
The iGaming in Latin America Market Overview examines 19 jurisdictions and outlines their licensing conditions, taxation models, local ownership requirements, and digital infrastructure, which collectively shape the operating landscape. The 2025 edition offers:
- Detailed regulatory snapshots for land-based and online gambling in LatAm countries
- In-depth assessments of mobile penetration, payment infrastructure, and demographic trends
- Analysis of traditional betting culture and its impact on online product strategies
- Insights into upcoming reforms and their competitive implications
Many local experts note that the Latin American market is highly fragmented, with each country presenting its own unique regulatory landscape for iGaming. From Costa Rica’s legal grey zones to Paraguay’s border casinos and Brazil’s regulatory leap with Law No. 14.790, the report underscores how nuanced and fragmented the market remains. Understanding distinct frameworks is critical for any operator looking to succeed in the region, whose potential is really powerful when approached strategically.
Magnho José, President of Instituto Jogo Legal (IJL), comments: “Costa Rica’s open licensing model has positioned the country as a global hub for online gambling, serving operators from both Latin and North America. Meanwhile, border zones like Ciudad del Este in Paraguay host some of the region’s most established land-based casinos. Latin America’s market isn’t just growing, it’s geographically layered and commercially diverse.”
The SOFTSWISS overview gives operators a clear, data-informed view of where the region stands today – and where it is headed next.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shares his excitement: “With Brazil’s full-scale iGaming regulation now in place, SOFTSWISS is fully ready to operate in the market. In parallel, we’ve been evaluating opportunities in other Latin American countries. This report is more than a regional snapshot – it’s a practical tool for any operator looking to eliminate the guesswork from market entry and make informed decisions.”
The Latin America report is part of a broader effort by SOFTSWISS to deliver strategic, market-specific intelligence for iGaming professionals. Earlier this year, the company released the iGaming in South Africa 2025 report – an in-depth analysis of one of Africa’s most promising regulated markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Activate the Heavyweight Experience with GR8 Tech at SBC Lisbon 2025

GR8 Tech is bringing the fight to SBC Lisbon 2025 with a clear mission: Activate the Heavyweight. Building on the momentum of its Heavyweight Club, GR8 Tech will showcase how elite operators turn ambition into measurable results: through mindset, execution, and technology that wins under pressure.
“The Heavyweight Club is built on results, not rhetoric,” said Sergey Ghazaryan, CRO at GR8 Tech. “After launching it with great success, we’re bringing that momentum to SBC Lisbon 2025 too—this time with an even stronger call to action: Activate the Heavyweight. It’s where we’ll show exactly how GR8 Tech turns ambition into championship results. If you’re ready to lead from the front, we’ll be in your corner every step of the way.”
The Heavyweight Club unites leaders who build for performance, not appearances. Inspired by GR8 Tech’s partnership with Ready to Fight and the discipline and focus of Oleksandr Usyk, the Club champions resilience, clarity, and execution. It’s for operators who value outcomes over promises and expect a partner to match that intensity.
Activate the Heavyweight: What’s on Show in Lisbon
GR8 Tech will run hands-on demos across its high-performance stack, engineered for scale, speed, and profitability with geo-specific precision:
● Hyper Turnkey — a complete, end-to-end iGaming solution designed for speed and precision. Featuring a no-code, widget-based frontend for instant UI updates, an AI-powered CRM for deep personalization, and geo-specific presets for fast, fully compliant market entry.
● ULTIM8 Sportsbook iFrame — customizable, fast-to-market sportsbook that adapts to any brand and market. Launch in days, personalize deeply, and keep margins tight with AI-powered features.
● Infinite Casino Aggregation — single-API access to a vast content portfolio with powerful promo tools and analytics for smarter monetization.
The Heavyweight Standard: Results Under Pressure
Here’s what Heavyweight performance looks like in practice:
- Breakeven in under 12 months in Tier-2 and 3 markets with geo-specific presets that launch fast and land right.
- +30% engagement powered by AI that identifies player preferences with 99% accuracy, driving precision personalization at scale.
- Retention built in with advanced gamification: quests, leaderboards, and achievements that turn participation into loyalty.
- 180,000+ in-play events traded monthly on our own tech stack, delivering depth, speed, and control to operators.
- 96% uptime and lightning-fast load times worldwide thanks to our geo-distributed, high-performance architecture.
Don’t just watch the next era of iGaming leadership—step into the ring.
Meet GR8 Tech at booth C350 during SBC Lisbon 2025, September 16–18, and discover how to scale fast, localize smart, and compete where it’s toughest. Heavyweight results start here.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post Activate the Heavyweight Experience with GR8 Tech at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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