Press Releases
Orange holds first Pan-African football tournaments enabling youth to be actors of positive change, to tackle plastic waste, via their passion for football
Orange, a major partner of African football since 2008, is the official sponsor of the AFCON for the 7th time in a row
The Total Energies Africa Cup of Nations Cameroon 2021 is a major event on the continent and this year’s edition is eagerly awaited following its postponement in 2021 due to the Covid crisis. In the lead up to the big event and as official sponsor, Orange (www.Orange.com) has held a series of ‘Orange Sponsors Change’ regional football tournaments across its footprint enabling 12-13-year-olds to play football and collect plastic waste in exchange for rewards and the chance to be celebrated during the AFCON final on February 6th. All the regional tournament winners will then be invited to the International final of ‘Orange Sponsors Change’ next spring for an unforgettable experience.
The competition, running from 9th January to 6th February 2022, will be held in six stadiums in five cities across the country. Out of the 24 teams that have qualified, 11 belong to a country where Orange is present: Cameroon, Ivory Coast, Burkina Faso, Egypt, Guinea, Guinea Bissau, Sierra Leone, Mali, Morocco, Senegal and Tunisia.
Passion with a purpose – the genesis of “Orange Sponsors Change”
The Total Energies Africa Cup of Nations Cameroon 2021 provides Orange with an opportunity to reiterate its environmental commitments. Plastic waste is now one of the world’s biggest problems and Orange believes it can play a role in combating this issue.
“Orange Sponsors Change” is a unique program which was first launched 2018 in Liberia and Cameroon and then successfully extended in 2019 to Egypt and Tunisia. With fans’ passion for football and a participative approach at its core, ‘Orange Sponsors Change’ gives all football fans and young players the opportunity to enjoy their passion for football whilst having a positive impact on their communities and the planet. Fans are encouraged to collect and recycle their plastic waste via recycling bins during the tournaments, and in return for their recycling efforts, Orange works with local companies to recycle the plastic collected and return them to fans and their communities in the form of soccer jerseys, balls and even soccer fields constructed exclusively from recyclable materials.
“Orange Sponsors Change,” a pan-African program premiere
This year, Orange wanted to take advantage of its partnership with the largest African sporting event to extend and promote Orange Sponsors Change in 12 countries on the continent (Morocco, Sierra Leone, Mali, Liberia, Cameroon, Senegal, Cote d’Ivoire, Guinea Conakry, Guinea Bissau, Burkina Faso, CAR, DRC) and give it a new pan-African dimension.
This first Pan-African edition encouraged 12-13 year-olds to participate in local qualifying tournaments while collecting plastic waste, and the first local tournaments mobilized thousands of young people and their families and achieved tonnes of plastic waste collection, for example:
- In Cameroon, football players who participated in Orange Sponsors Change joined forces with the Orange “Clean Your City” initiative to collect waste in seven cities across the country. In total, 1,300 volunteers roamed the streets to collect 14 tonnes of plastic which will be transformed into football equipment and redistributed to football academies in Cameroon.
- In Côte d’Ivoire, 500 players from 50 different clubs across the country took part in the competition, collecting over 19 tonnes of plastic that will be transformed into construction equipment.
During the AFCON
The stadiums will be filled with Orange tap-taps enabling fans to support their team and share their passion. This year all the tap-taps will no longer be made of plastic but recycled biodegradable potato starch, reflecting Orange’s commitment to the reduction of plastic waste. In addition, Orange will be providing young players across it’s footprint with 20,000 balls made from recycled rubber, so they can continue to enjoy their passion for football long after the big event.
Béatrice Mandine, Executive Director of Communication, Brand and Engagement said: “At Orange, we support major sporting events in the countries where we operate by placing the focus of our strategy on the fans: we offer them the means to enjoy their passion. “Orange sponsors change” adds another brick to this promise: combining passion for football and commitment to the environment. It is a great action that will leave a positive legacy”.
Alioune Ndiaye, CEO of Orange Africa and the Middle East, explains: “Africans are very passionate about football. Orange Sponsors Change helps raise awareness among young people about environmental issues through football; this is a great proof of the Orange Group’s commitment to society and the planet.”
Source: Orange
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GR8 Tech
GR8 Tech Challenges Operators to Face Their Fears This Halloween
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This Halloween season, GR8 Tech dares the iGaming world to face its darkest fears. The company has launched an interactive campaign titled “What Scares Operators Most?”, inviting operators to explore the challenges that haunt their daily operations—and to discover how the right solution can turn those fears into fuel for growth.
The mysterious, immersive journey highlights iGaming’s most chilling pain points, and each revealed fear leads to actionable insights and practical solutions, guiding operators toward the tools and strategies that keep their businesses bulletproof, no matter what monsters lurk in the data.
“Fear is a powerful teacher,” said Yevhen Krazhan, CSO at GR8 Tech. “Every operator faces moments that test their systems and their strategy. Our Halloween campaign acknowledges those fears and shows that with the right partner, they’re entirely conquerable.”
On the GR8 Tech website, visitors can flip cards, uncover their personalized iGaming “fear,” access GR8 Tech’s expert take on how to overcome it, and view materials that discuss the problem in more detail. They can also share their results or book a meeting to discuss real-world solutions.
Operators brave enough to fight their fears are encouraged to continue the conversation in person at SiGMA Central Europe 2025, Booth 5028. Because in the world of iGaming, even the scariest nightmares can turn into winning stories.
The post GR8 Tech Challenges Operators to Face Their Fears This Halloween appeared first on European Gaming Industry News.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop
, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop
mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier
Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop
kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
EveryMatrix Press Releases
SlotMatrix gets spooky with the launch of Ghost Pigger
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The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.
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