Press Releases
Orange holds first Pan-African football tournaments enabling youth to be actors of positive change, to tackle plastic waste, via their passion for football
Orange, a major partner of African football since 2008, is the official sponsor of the AFCON for the 7th time in a row
The Total Energies Africa Cup of Nations Cameroon 2021 is a major event on the continent and this year’s edition is eagerly awaited following its postponement in 2021 due to the Covid crisis. In the lead up to the big event and as official sponsor, Orange (www.Orange.com) has held a series of ‘Orange Sponsors Change’ regional football tournaments across its footprint enabling 12-13-year-olds to play football and collect plastic waste in exchange for rewards and the chance to be celebrated during the AFCON final on February 6th. All the regional tournament winners will then be invited to the International final of ‘Orange Sponsors Change’ next spring for an unforgettable experience.
The competition, running from 9th January to 6th February 2022, will be held in six stadiums in five cities across the country. Out of the 24 teams that have qualified, 11 belong to a country where Orange is present: Cameroon, Ivory Coast, Burkina Faso, Egypt, Guinea, Guinea Bissau, Sierra Leone, Mali, Morocco, Senegal and Tunisia.
Passion with a purpose – the genesis of “Orange Sponsors Change”
The Total Energies Africa Cup of Nations Cameroon 2021 provides Orange with an opportunity to reiterate its environmental commitments. Plastic waste is now one of the world’s biggest problems and Orange believes it can play a role in combating this issue.
“Orange Sponsors Change” is a unique program which was first launched 2018 in Liberia and Cameroon and then successfully extended in 2019 to Egypt and Tunisia. With fans’ passion for football and a participative approach at its core, ‘Orange Sponsors Change’ gives all football fans and young players the opportunity to enjoy their passion for football whilst having a positive impact on their communities and the planet. Fans are encouraged to collect and recycle their plastic waste via recycling bins during the tournaments, and in return for their recycling efforts, Orange works with local companies to recycle the plastic collected and return them to fans and their communities in the form of soccer jerseys, balls and even soccer fields constructed exclusively from recyclable materials.
“Orange Sponsors Change,” a pan-African program premiere
This year, Orange wanted to take advantage of its partnership with the largest African sporting event to extend and promote Orange Sponsors Change in 12 countries on the continent (Morocco, Sierra Leone, Mali, Liberia, Cameroon, Senegal, Cote d’Ivoire, Guinea Conakry, Guinea Bissau, Burkina Faso, CAR, DRC) and give it a new pan-African dimension.
This first Pan-African edition encouraged 12-13 year-olds to participate in local qualifying tournaments while collecting plastic waste, and the first local tournaments mobilized thousands of young people and their families and achieved tonnes of plastic waste collection, for example:
- In Cameroon, football players who participated in Orange Sponsors Change joined forces with the Orange “Clean Your City” initiative to collect waste in seven cities across the country. In total, 1,300 volunteers roamed the streets to collect 14 tonnes of plastic which will be transformed into football equipment and redistributed to football academies in Cameroon.
- In Côte d’Ivoire, 500 players from 50 different clubs across the country took part in the competition, collecting over 19 tonnes of plastic that will be transformed into construction equipment.
During the AFCON
The stadiums will be filled with Orange tap-taps enabling fans to support their team and share their passion. This year all the tap-taps will no longer be made of plastic but recycled biodegradable potato starch, reflecting Orange’s commitment to the reduction of plastic waste. In addition, Orange will be providing young players across it’s footprint with 20,000 balls made from recycled rubber, so they can continue to enjoy their passion for football long after the big event.
Béatrice Mandine, Executive Director of Communication, Brand and Engagement said: “At Orange, we support major sporting events in the countries where we operate by placing the focus of our strategy on the fans: we offer them the means to enjoy their passion. “Orange sponsors change” adds another brick to this promise: combining passion for football and commitment to the environment. It is a great action that will leave a positive legacy”.
Alioune Ndiaye, CEO of Orange Africa and the Middle East, explains: “Africans are very passionate about football. Orange Sponsors Change helps raise awareness among young people about environmental issues through football; this is a great proof of the Orange Group’s commitment to society and the planet.”
Source: Orange
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Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.
“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
CT Interactive, a prominent leader in online gaming solutions, is thrilled to announce the launch of its partnership with LiveScore Bet. This exciting collaboration marks a significant step in CT Interactive’s ongoing efforts to expand its reach and enhance player experiences across key markets. As of now, CT Interactive’s diverse portfolio of cutting-edge slot games is officially available on the LiveScore Bet platform, providing players with seamless access to an exciting new range of gaming options.
The new partnership offers players a chance to explore a variety of engaging and innovative slot games, each designed to deliver thrilling gameplay and stunning graphics. Whether you’re a seasoned gamer or new to the world of online slots, the titles available on LiveScore Bet promise to meet diverse preferences and deliver top-tier entertainment. This integration allows players to enjoy an immersive and high-quality gaming experience, all within one trusted platform.
Antonio Donov, HBD EMEA and Asia of CT Interactive, expressed his excitement about the partnership, stating, “We are thrilled to announce that CT Interactive’s games are now live on the LiveScore Bet platform. This partnership allows us to extend the reach of our developments and offer new, exciting games to even more players. We are confident that this will lead to great results and further increase player engagement.”
With a shared commitment to excellence, this collaboration aims to bring cutting-edge gaming solutions to an even broader audience. The partnership combines CT Interactive’s forward-thinking gaming technology with LiveScore Bet’s extensive reach and user engagement capabilities, creating a powerful synergy that is sure to benefit both players and the brands alike.
This milestone also signals new opportunities for players, providing access to high-quality games with innovative features that meet the highest industry standards. As the partnership continues to develop, both brands look forward to delivering even more engaging content, further enhancing the gaming experience for players around the world.
In conclusion, the collaboration between CT Interactive and LiveScore Bet is set to reshape the landscape of online gaming, offering new and exciting opportunities for players while setting the stage for even greater achievements in the future. Stay tuned as both brands continue to push the boundaries of what online gaming can offer!
The post CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience appeared first on European Gaming Industry News.
La Française des Jeux (FDJ), through its sports betting brand ParionsSport point of sale, is pleased to announce the launch of its new campaign embodied by Eric Cantona and which marks the return of “King Eric” to French advertising screens.
Directed by Rosa Paris, this campaign, which is based on four television spots, will be launched on February 16 and 17. The four films directed by Rudi Rosenberg feature Eric Cantona in the shoes of a retailer who is a partner of ParionsSport point of sale.
Eric Cantona plays one of the 27,000 retail partners of ParionsSport point of sale, present throughout the country. In his business, a place of social connection and sharing, Eric Cantona contributes to scenes of life made of humor and self-mockery, around responsible gaming, Loto Foot or human contact.
A fifth film produced especially as part of the partnership between ParionsSport point of sale and the Paris Saint-Germain club also features the club legend, Pedro Miguel Pauleta, in a point of sale.
The advertising campaign will also be accompanied by digital films, a radio spot and a poster campaign highlighting these moments of sharing and conviviality, captured by photographer Sacha Balti.
Source: FDJ
The post Eric Cantona partners with ParionsSport appeared first on European Gaming Industry News.
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