Press Releases
White Elephant gearing up for the new generation ahead: A new perspective of gaming on a unique portal
White Elephant Finance is an ecosystem built on the Solana Network.
White Elephant Finance’s ecosystem consists of Phant NFT (permissionless marketplace), Phant DEX/SWAP (Serum GUI integration)-[here user’s can trade, swap, add liquidity to their new token, acquire market id—for new spl token.], Phant Launchpad, Phant Wallet, and Phant Arcade. Users can buy and sell NFTs in our Marketplace permissionless.
Their recent project is about Defi and Gamefi. The motive is to build a platform with a portal where they can launch several games for the players to earn and free play games. The game categories will be action-adventure, puzzle, simulation, MOBA, sandbox, and gambling. The plan has three games in the queue and will be launching the first one this January and 2 others between February and March.
The defi part will support the gamefi of the project, DEX, so the players can trade or swap their token, the NFT market for NFT storefront for the games and launchpad for other gamefi or defi projects that would want to launch in solana network.
They have integrated Metaplex as their Store Front, but the end goal is to build their own NFT Marketplace that would be permissionless and trustless. This will be the avenue for the NFT utilities in their games.
Artists could also list their items without going through us. Just connect their wallet-they can mint and sell their arts.
This platform will encourage teams to join the Solana Network. It is not decentralized and all projects will undergo vetting and KYC to ensure the investment of the presale participants will go to teams with meaningful projects.
There will be several mini games for those who are not adept at gaming. There will also be games that will cater gamers (PVP, PVE).
The project has successfully concluded its presale and is gearing for IDO anytime soon. They will deploy a smart contract so IDO participants can swap their USDC, USDT, and SOL for the Phant Token. Price will start at 0.09 but will incrementally increase everytime they sell 100k tickets, to give early buyers the incentive for buying in early.
The team believes that a strong community can drive the success of the project; no investors or venture capitalist as a token holder.
The goal is to be inclusive and attract different demographics for maximum token utility.
For Mini Games, there will be jump and run games, adventure games, puzzle games. This is an easy game and would be cheap to play.
The team at White Elephant are currently running a level up game in the discord. This is a part of community building, player acquisition and to test the method for further fine tuning. Players will receive airdrops every level at the same time the NFT they own will play a part in the Agriculture simulation game.
The portal will generate income via tax. Players who need to convert in-game coins need to pay tax to convert in Phant tokens. Converting from Phant to USDC will require a USDC Tax. This way they can maintain the portal and generate revenue. Any artist who wants to launch their NFT will have to pay a hosting fee. These are the code, software and technology which had been used in building this project. Some are paid services, while some are free.
The goal is to create an ecosystem with a non-custodial wallet as the center of this ecosystem. Here, the portal will integrate an on-ramp fiat to crypto exchange, bridge the games, NFT marketplace, dex/swap and everything that they will launch on the platform.
The project’s main goal is to launch as many P/E Games as it can in this portal and players can play any game using their token. Besides, the project wants to achieve a permission-less and decentralized platform.
This project would have not been realized without help from other developers building on Solana Network and sharing their codes as public goods. Their willingness to share their knowledge has helped them overcome the technical difficulties the team had faced during the build.
The opening of the IDO will be announced via Twitter (https://twitter.com/wecap_io), Discord (https://discord.gg/Uh2uz87S4R), and Telegram Channel (https://t.me/wecapann).
White Elephant Finance Content Disclaimer:
There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this PR should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation.
Website: https://wecap.io/
Powered by WPeMatico
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
-
Africa7 days agoDRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Baltics5 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Compliance Updates7 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Central Europe5 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Compliance Updates6 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Baltics6 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Central Europe6 days ago
GGL Publishes its 2024 Activity Report
-
Africa5 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
