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Lady Luck Games teams up with King Features for branded games

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New online casino content starring Popeye, Olive Oyl and Flash Gordon to debut in 2022

 Swedish slots specialist, Lady Luck Games, has penned a deal to create branded games featuring some of the world’s most popular entertainment characters.

The three-year co-development agreement with King Features Syndicate, a unit of Hearst, will see the likes of Popeye, Olive Oyl and Flash Gordon appear in slots across Europe and Asia for the first time, further expanding its reach to fans across the world within the growing online casino game category.

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Starting in 2022, King Features Syndicate will work in tandem with Lady Luck’s math specialists to bring together classic character designs with unique gameplay, with the first games expected to be showcased at ICE London in February.

Paying tribute to Lady Luck Games’ board member and international branding expert Claes Kalborg, CEO Mads V. Jørgensen said: “We are extremely humbled and honoured that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands.”

“It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”

Carla Silva, VP and GM, global head of licensing, at King Features revealed the cooperation provided the potential to see even more world-known brands added to the agreement if it proved successful.

She added: “We see huge growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games.”

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“It is important that we chose the right studio who will respect all aspects of our brands. We found all that and more with Mads and his team and very much look forward to a long cooperation where we will codevelop what are certain to be very entertaining games.”

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Play’n GO games go live in the Netherlands with Starcasino.nl

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Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games are now available with Starcasino.nl in the Netherlands.

The news reinforces Play’n GO’s position in the Dutch regulated iGaming market and will see Starcasino.nl’s players enjoy global smash hit titles such as Book of Dead, Reactoonz and Fire Joker.

Play’n GO’s titles are already live with Starcasino in its home market of Belgium, where the brand enjoys a market leading position.

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The strength of the Play’n GO portfolio has already proven to be a hit with the brand’s Belgian players and today’s announcement allows Starcasino to expand their offering in the Dutch market.

Henrik Gedda, Head of Regional Sales Western Europe at Play’n GO: commented “Starcasino is one of the pedigree casino brands in Western Europe and we’re thrilled to expand our partnership to now cover the important Dutch market too. Our games have been a hit with Starcasino in Belgium and I’m certain that Dutch players will really enjoy what’s coming up on our roadmap in addition to our world class portfolio.

Pieter van den Bos, Director at Starcasino added: “Play’n GO’s reputation is second to none and they share the same values that Starcasino prides itself on – a commitment to quality and providing an entertainment-first, responsible gaming environment. We are excited to bring our players in the Netherlands the world-class entertainment and thrilling gameplay that Play’n GO is renowned for.”

The post Play’n GO games go live in the Netherlands with Starcasino.nl appeared first on European Gaming Industry News.

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Reflex Gaming’s Power Pack leads the pack this August

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Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is heading deep into the wilderness this August with the launch of Power Pack, a fiercely fun wolf-themed slot powered by Yggdrasil and designed to lead the pack across all verticals.

Power Pack invites players to follow the howls through the forest in search of big wins and even bigger thrills. With a 6×4 reel setup, 32 paylines, and the chance to win up to 10,000x, this game blends nature, tension and teeth into one unforgettable adventure.

Wins land from the left-most reel, with three or more identical symbols triggering a payout – but it’s the layered features that really bring the bite.

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Players can trigger Free Spins by landing Moon symbols on reels 2–5 with one or more Power Pack symbols on reel 1 and/or 6. The Moons award Free Spins, and multiple Power Pack symbols multiply the total. Each Power Pack symbol boosts a persistent win multiplier up to x44. The feature can retrigger and includes chances to hit Cash Link or Wolf Run bonuses.

In the Cash Link feature, land a cash link symbol on reels 2–5 with a Power Pack symbol on reel 1 and/or 6 to trigger this hold and spin feature. Coin Prizes lock in, and respins reset with each new coin or power pack symbol. When finished, all coin prizes are awarded for every Power Pack symbol in view. Fill the central grid to land the MEGA pot.

Finally, there’s the Wolf Run Modifier, this randomly triggered bonus adds stacked Wilds to one or more reels during any spin. The background shifts to a moonlit forest as the wolves summon full-reel Wilds, boosting win potential. It can hit during base game or Free Spins for sudden, dramatic payouts.

Built for players who like their games wild and full of bite, Power Pack rewards symbol matches from the left-most reel and ramps up the excitement with layered bonus features that keep every spin fresh.

Mat Ingram, CPO at Reflex Gaming, said:  “With Power Pack, we’ve tapped into something raw and compelling – the primal excitement of being part of the pack. The theme, the pacing, the visuals – they all come together to create a game that’s both instinctive and rewarding. We’re proud to be launching this title through Yggdrasil and can’t wait to see players embrace the hunt.”

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BETBY EXPANDS E-SIM PORTFOLIO WITH THREE NEW TITLES: eBOXING, eVOLLEYBALL, AND WORLD-FIRST eKABADDI

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Leading sportsbook supplier BETBY has further grown its proprietary esports feed, Betby Games, with the addition of three new e-sim titles: eBoxing, eVolleyball, and the world’s first-ever virtual version of Kabaddi, eKabaddi. With this release, the Betby Games portfolio now features 22 titles, continuing to set the standard in high-frequency, localised betting content.

The newly launched titles reinforce BETBY’s strategy of diversifying its esports feed across both mainstream and niche sporting verticals, offering tailored content for specific regions while maintaining global appeal.

eKabaddi represents a historic industry first: a fully simulated and exclusive title made for fans of the sport, with a special focus on Asia. Launching in sync with the upcoming Season 12 of the Indian Pro Kabaddi League, this new addition features two tournaments: the Indian Pro League and a World Cup. With over 7,500 monthly matches, two 5-minute halves per game, and a unique real-sport integration, eKabaddi offers operators a powerful way to maintain 24/7 fan engagement and retention, even between real-world fixtures.

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eBoxing brings iconic fighters to the virtual ring — from modern-day stars like Tyson Fury and Oleksandr Usyk to true legends such as Muhammad Ali, Mike Tyson, and the Klitschko brothers — creating matchups never possible in real life, but now made reality through Betby Games. The title features fast-paced matchups across Light Heavyweight and Heavyweight tournaments, with each fight limited to a single 2-minute round and pre-match betting available on over 20,000 monthly events, making it perfectly suited for short-session engagement and high-intensity action.

eVolleyball launches with four tournaments showcasing national teams in a one-set-to-25-points format. Drawing from the South American Championship and CEV EuroVolley (for both men and women), each match lasts approximately 10 minutes. The title is expected to generate 15,000 events per month, adding variety to the Betby Games lineup.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “We’re heading into the new sports season at full speed and pushing the Betby Games portfolio to new heights. Each of the new titles is unique and important for the market, we’re filling the live content gap across all directions. The launch of eKabaddi shows that for the Betby Games team, nothing is impossible.”

BETBY’s proprietary Betby Games ecosystem now includes 22 titles, 80+ tournaments, 8,000+ betting markets, and supports over 400,000 monthly matches, providing operators with an unparalleled selection of fast, flexible, and scalable esports content.

The post BETBY EXPANDS E-SIM PORTFOLIO WITH THREE NEW TITLES: eBOXING, eVOLLEYBALL, AND WORLD-FIRST eKABADDI appeared first on European Gaming Industry News.

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