Canada
OTC: DRCR, Swifty Global (Dear Cashmere Holding Company), Updates on the Status of its Gambling Licenses
Dear Cashmere Holding Company, known as Swifty Global (Swifty), is a technology company focused on creating groundbreaking solutions in the Financial and Sports Betting Sectors. The company has developed two disruptive mobile applications (apps) for sports predictions and a digital wallet which encompasses Artificial Intelligence (AI) and Cryptocurrency/Blockchain Transactions. Patent applications have already been submitted and the mobile apps will be launched during the fourth quarter of 2021, following the imminent approval of Swifty Global’s gambling license.
The Swifty Predictions app offers betting opportunities on every major global sport league, including NFL, NHL, NBA, Football (soccer), Cricket, Rugby, Golf, Boxing, UFC, Tennis, Horse Racing, Motor Racing, Snooker and more.
To allow legal participation, Swifty has several gambling licenses pending in various regions around the world and intends to complete global licensing within 12 months. The Curaçao license is the first license which is expected very soon. The application and compliance process has successfully been completed and Swifty now only awaits the physical certification to be delivered which is expected very soon. The Curaçao license covers most of the world markets and less mainstream, but nonetheless, very important and sizeable markets such as Africa, India, and most of Europe, which equates to a population of approximately 3.34 billion. The license covers India, which has a population of well over 1 billion and is obsessed with cricket and European football (Soccer). With the Curaçao license in place, Swifty will have an opportunity to provide the Swifty Sports Predictions app and the Swifty wallet to this valuable market. The same license also covers Canada, France, Spain, Portugal, Ireland, Germany, and Italy, all who have huge betting populations that will be able to use Swifty. The Curaçao license will give Swifty access to passionate and lucrative sports betting populations, the ideal springboard for further global growth as further licenses are approved.
The second license which Swifty has applied for, is for the significantly more mainstream market of the United Kingdom (UK), which the company hopes to have approved in the 1st quarter of 2022. The UK license naturally allows Swifty to participate in the UK and Northern Ireland market which currently has 31.6 million gamblers with each person spending an average of $ 182 per year.
The UK license is well known to be one of the most difficult to obtain. So far, Swifty is close to completing the compliance phase of the approval process and then will only have the security testing to undergo in the first quarter of 2022 which the company believes will be successful based on the security testing it has already been conducting.
Leading into the main market of the United States, Swifty has appointed a US attorney who specializes in Gambling Licenses with a very successful track record, to apply for licensing in every state. This will be a gradual rollout due to the vast scope of the project, however we would anticipate US licenses to be approved, state by state, throughout 2022.
Whilst the appropriate licensing is a laborious, tedious, and frustrating task, it is also a huge advantage to Swifty once all the licenses are approved. The IP value of the licenses is substantial and creates a high entry barrier for new players in the market. Swifty is excited about the value that each approved license could add to the company’s valuation. The company is fully compliant with all the important global compliance aspects and includes some of the most sophisticated software such as, KYC (Know Your Customer), AML (Anti Money laundering) and Risk Management software. The broad spectrum of the compliance requirements is very similar globally, with only a few localized rules that differ in each region.
The Swifty product will enter its beta testing phasing this quarter. The sign up for beta testing is closed and 150 people will test the product in various real-life scenarios using mock currency instead of real currency. The beta testing allows users to provide feedback on the real scenarios outside of the controlled testing environment. Beta testing will also allow users to familiarize themselves with the app and spread the word in preparation of the main launch.
Although the company will engage in a multi-million-dollar marketing campaign as the licenses are approved the company does anticipate a large amount of viral marketing to take place in the early stages.
The Swifty app will be available on the Apple App store for iOS and the Play store for Android and there will also be a web-based version available.
Exciting additional features that will be rolled out over coming quarters will be reality TV and lifestyle predictions for shows like Love Island and The Bachelor. Swifty is very proud to be implementing its innovative peer-to-peer betting module which will be released in due course. Through this, users will be able to create their own bets and side bets amongst friends and the app will lock the bet amount in their Swifty Wallet. This will allow the group to participate in the bet and the app will pay out to the winner on the closing of the bet. Swifty believes this feature will be revolutionary to the global social betting and prediction globally.
Swifty is engaging a leading sports agent to negotiate licensing arrangements that will allow Swifty to produce NFT player cards which will be bought and sold via the Swifty Wallet and may be awarded to users as a form of a loyalty reward. Swifty will be announcing much more information on this development soon.
With an extremely tight share structure, Swifty aims to deliver significant value to its loyal shareholder base. The company has a steady pipeline of products and enhancements and very exciting features to roll out to customers and shareholders.
Swifty Global CEO, James Gibbons, commented: “The skilled Swifty team has worked extremely hard at developing what is the most innovative app in the sports betting market and we are looking forward to starting the Beta testing. We are extremely excited for the first license to be issued which will bring the project, which has been many years in the making, to reality. Launching this product is the first phase of several products which we cannot wait to share with the market. Management has already started in the background with preparing Swifty for an eventual move to the big boards once the licensing is realized and the audit is complete.”
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Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Canada
St8 expands Octoplay aggregation deal to Ontario and the UK
St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.
Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.
David Fall, Business Development Manager at St8, said:
“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added:
“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
St8 extends Octoplay partnership into Ontario and the UK
Casino games aggregator and full-service technology provider St8 has expanded its partnership with Octoplay into Ontario and the UK, further strengthening its premium content offering across two of the industry’s most important regulated markets.
Through the extended agreement, St8 will make Octoplay’s full portfolio of casino games available to operators in both jurisdictions, providing partners with seamless access to the supplier’s high-quality content through its single API integration.
The expansion builds on the successful relationship between the two companies and reflects St8’s continued commitment to providing operators with access to leading game providers across regulated markets. By broadening the availability of Octoplay’s portfolio, St8 further enhances the depth and diversity of content available to its operator network.
Octoplay has quickly established itself as one of the industry’s most innovative and fastest growing game studios, recognised for delivering engaging titles that combine premium gameplay with strong player appeal which are now available across 17 jurisdictions. The supplier’s focus on quality and performance aligns closely with St8’s mission to simplify content aggregation while helping operators deliver exceptional gaming experiences.
The latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry and deliver engaging gaming experiences across multiple regulated jurisdictions.
David Fall, Business Development Manager at St8, said: “Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added: “We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 extends Octoplay partnership into Ontario and the UK appeared first on Americas iGaming & Sports Betting News.
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