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Interest in efootball is getting a boost from its real-life counterpart

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The world of football is a rich, diverse and electrifying space that is overflowing with thrilling clashes and rivalries, as well as armies of loyal supporters from around the world, but with the unstoppable rise of esports, more and more fans of the beautiful game are embracing its exciting digital twin, efootball, with open arms.

With nine continental football tournaments and fifteen continental club championships on offer, it’s no wonder that matches draw in huge numbers of spectators who are always champing at the bit to watch their teams lock horns, place their bets on their chosen winner, and back their favourite team.

One recent example is Euro 2020’s heart-breaking or glorious (depending on whether you ask an English or an Italian fan) final back in July, which peaked at around 18.5 million TV viewers in Italy and a whopping 30.95 million in the UK.

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Meanwhile, esports are also racking up some impressive numbers in their own right. On Twitch, efootball events were watched by 14,600 viewers this August alone, amounting to a grand combined total of 10.9 million hours of efootballing content consumed by users on the streaming platform.

Real-world international tournaments like Euro 2020 have also done their bit to boost demand for esports betting, as there was a marked increase in the number of people betting on efootball matches during this tournament. What’s more, the number of EsportsBattle efootball matches streamed by one of the leading betting operators skyrocketed between December 2020 and June 2021, increasing by 300%!

Traditional sports may still have the edge when it comes to viewer numbers, but this could be set to change in the near future. That’s why efootball tournament organizers like EsportsBattle are expanding the range of events they offer and streaming a fantastic choice of leagues around the clock! With a diverse array of competitions available for your betting pleasure all year round, along with lucrative competitions that offer gamers the chance to win prize money for betting on qualifiers and tournaments, such as the International Cup, Champions League, Europa League, Premier League, and Bundesliga, to name just a few, your chances of getting bored are slim to say the least!

So, what is it about efootball that’s got everyone so excited? Well, for starters, it’s very similar to regular football, which is why the transition from sports to esports is such an easy one for betting fans to make. However, the biggest advantage the virtual version has over its real-life counterpart is that matches are short and sweet, and viewers’ cups runneth over with endless action from their favourite leagues available to enjoy every day.



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Mastercard Extends Partnership with Esports World Cup 2025

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The collaboration will introduce a range of immersive on-ground activations, Priceless Experiences and seamless payment solutions to enhance the fan journey 

The Esports World Cup Foundation (EWCF) announced the return of Mastercard as an official event supplier for the 2025 Esports World Cup, the world’s largest esports event, set to take place in Riyadh, Saudi Arabia, from July 7 to August 24. The renewed partnership underscores Mastercard’s continued commitment to elevating digital experiences, championing youth engagement, and supporting the Kingdom’s rapidly growing gaming ecosystem.

Through the collaboration with the Esports World Cup, Mastercard will introduce a range of immersive on-ground activations and seamless payment solutions designed to enhance the overall fan journey. This will include creating a bespoke version of the Mastercard Gamer Academy, where Mastercard, in collaboration with G2 Esports and Esports World Cup, designed a one-of-a-kind experience that will provide 10 successful applicants with the opportunity to be mentored by professionals on how they could pursue a career in esports. Further, fans can collect Priceless Points by interacting with the games and activities available at the Mastercard booth for the chance to win ultimate gaming gear that will be rewarded to the top scoring players. Further, there will be live appearances by G2 Esports players to be hosted as fireside chats to talk about areas like pro esports. The brand’s presence will emphasize the intersection of technology, gaming, and culture, anchored by initiatives that highlight and support local Saudi talent.

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“Mastercard’s return as a partner reflects the Esports World Cup’s evolution from a tournament into a global cultural platform,” said Mohammed Al Nimer, Chief Commercial Officer, Esports World Cup Foundation. “Together, we’re creating impactful experiences that go beyond gameplay, uniting youth empowerment, digital inclusion, and immersive fan engagement. Mastercard’s focus on Priceless experiences and innovation makes them an ideal partner to help us inspire the next generation of gamers and connect with fans in meaningful and memorable ways.”

Saud Swar, Country Manager, Saudi Arabia, Bahrain, Jordan and other Levant, Mastercard added, “We are proud to deepen our partnership with the Esports World Cup Foundation as we continue to unlock the potential of gaming in the Kingdom. In line with Saudi Vision 2030, Mastercard is committed to connecting people to their passions, driving innovation, and inspiring the next generation. Our priceless experiences help empower youth, promote digital inclusion, and celebrate Saudi Arabia’s vibrant esports culture.”

This partnership builds on Mastercard’s long-standing global support for the gaming and esports industry, including its strategic sponsorship of Riot Games’ League of Legends and VALORANT. It reinforces Mastercard’s leadership in digital payments and its role in shaping future-facing experiences through youth engagement and innovation.

The 2025 Esports World Cup will host 25 tournaments across 24 game titles, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event will offer fans a comprehensive entertainment experience, from high-stakes competition and live music to anime cafés, retro arcades, cosplay showcases, and more, cementing Riyadh’s position as a global esports and entertainment hub.

The post Mastercard Extends Partnership with Esports World Cup 2025 appeared first on European Gaming Industry News.

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MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments

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MSI (Micro-Star International), a world-leading brand in AI, high-performance computing, and gaming, announced a strategic partnership between its renowned MGA (MSI Gaming Arena) platform and Red Bull.

This collaboration is poised to not only solidify MSI’s leadership position within the esports sector but also to significantly broaden the MGA’s reach to a wider gaming community. Furthermore, the partnership will enhance MGA’s global visibility and introduce the experience of MSI’s cutting-edge esports hardware to more diverse and dynamic event settings.

This collaboration will encompass three of Red Bull’s flagship annual esports tournaments: Red Bull Home Ground with its European events, Red Bull Team5 and another event that will be announced soon. As part of this partnership, MSI will equip these events with its top-tier gaming laptops and desktops, comprehensively upgrading the competition hardware and enhancing the on-site experience to deliver more thrilling and technologically advanced esports spectacles for global audiences.

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MSI’s participation extends beyond mere hardware provision; it signifies an amplified investment in its MGA initiative. Now celebrating its 15th year, MGA has been steadfast in its mission to cultivate esports culture and offer a global platform for players to demonstrate their prowess. Through this alliance, MSI will infuse the MGA spirit into these larger-scale Red Bull tournaments, collaborating with Red Bull to champion the worldwide advancement of esports.

Sam Chern, Vice President of Marketing at MSI, said: “By sponsoring Red Bull’s premier esports tournaments, we are honored to further champion the spirit that MGA represents—leveraging world-class performance and innovative technology to unleash player potential, ignite competitive passion, and forge countless unforgettable highlight moments.”

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Esports World Cup 2025 Press Conference Kicks Off in Riyadh

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The Esports World Cup Foundation (EWCF) has launched the opening press conference for the 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia, officially marking the start of the world’s largest esports and gaming festival. Running until August 24, the event features more than 2000 elite players, 25 tournaments across 24 leading titles and a record-breaking prize pool of over $70 million, cementing its status as the biggest and most significant esports event ever.

EWC 2025 brings together the world’s top 200 Clubs to compete in a first-of-its-kind cross-title format. At the heart of the competition is the Club Championship, where teams accumulate points across multiple games to become the EWC Club Champion, claim a $7 million grand prize and hoist the coveted EWC Club Championship trophy. The $70+ million prize pool also includes $38+ million for individual Game Championships, $5 million in global qualifier rewards and $450,000 in MVP bonuses.

Speaking at the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman, Saudi Esports Federation, said: “Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, Crown Prince and Prime Minister of Saudi Arabia, the Kingdom is cementing its position as a global leader in gaming and esports. The Esports World Cup is a clear reflection of that progress. We are immensely proud to welcome back the world in Riyadh for the Esports World Cup. This event stands as a global milestone for esports by showcasing the scale, ambition, and future of competitive gaming. It is a moment that will shape the direction of the industry for years to come.”

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He continued: “Hosting this event reflects our deep commitment to building a world-class, sustainable esports ecosystem. It demonstrates the Kingdom’s belief in the power of gaming to connect, inspire, and create meaningful opportunities for future generations. It also supports our broader ambition to diversify the economy and position the Kingdom as a global hub for sports, gaming, and entertainment in line with Vision 2030 and the National Gaming and Esports Strategy. Esports is no longer niche. It is a global sport, a cultural movement, and the Esports World Cup is its most powerful and unifying stage. We are honoured to lead this transformation and shape the future of the industry from here in Saudi Arabia.”

“EWC 2025 is about bringing the gaming world together – iconic games, elite players, and millions of fans around a shared celebration. Through new ways of global broadcasts, original shows, and documentary storytelling, we’re opening doors, creating opportunities, and sharing esports in new and exciting ways. With record-breaking competition, this summer is special—not just for gamers, but for everyone who joins us,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

Faisal bin Homran, Chief Product Officer at Esports World Cup Foundation, added: “The Esports World Cup is redefining what’s possible in esports. It brings together the world’s top teams to compete in the most iconic and advanced arenas, delivering a level of excitement that is unmatched across the industry. Through EWC, the world has witnessed inspiring stories of triumph, heartbreak and glory, for players, teams and communities across the world.”

He continued: “The event is also a powerful platform for leading publishers, brands and creators to connect with global audiences and shape the future of esports. As we look ahead to EWC 2025, we invite the world to be part of what comes next. Together, we are setting new standards, creating new opportunities and driving the industry forward.”

The post Esports World Cup 2025 Press Conference Kicks Off in Riyadh appeared first on European Gaming Industry News.

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