Big Bola
Salsa celebrates fifth anniversary of partnership with Big Bola and consolidates Mexican foothold
Salsa Technology is celebrating its fifth anniversary partnering with Big Bola Casinos, Mexico’s local online and land-based operator.
After a very strong five years, Salsa Technology will continue to provide its market-leading solutions for Mexico’s hugely popular casino brand. Salsa supplies Big Bola with Salsa Omni, its innovative iGaming platform, and access to the aggregator Salsa Gator and to its extensive localised casino games library.
Big Bola currently operates 20 casinos across Mexico under its licence issued by the country’s Secretaría de Gobernación (SEGOB).
Salsa Technology’s COO, Alberto Alfieri said: “Our relationship with Big Bola has gone from strength-to-strength and we’re pleased to celebrate our fifth year working together. Mexico is an integral market in LatAm and our localised knowledge provides the perfect platform for growth.”
Emilio Quirós, Big Bola’s Operations Director added: “Salsa has led the way in providing customised solutions for the LatAm iGaming industry and we’re thrilled about the future prospects. Big Bola has an exciting roadmap ahead and Salsa’s complete offering gives us the foundation to meet our business targets”.
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Aristocrat Interactive
Aristocrat Interactive Teams Up with Big Bola to Power Full Suite of iGaming Solutions Across Mexico
Aristocrat Interactive
, Aristocrat’s online Real Money Gaming (RMG) division, has partnered with Big Bola to deliver a comprehensive suite of iGaming solutions, integrating advanced technology and personalized services tailored for the Mexican market.
Under this agreement Aristocrat Interactive will provide Big Bola with a robust Player Account Management (PAM), Sportsbook Solution, and bespoke managed services system, strengthening Aristocrat Interactive’s presence in Mexico. Additionally, Aristocrat Interactive will supply Self-Service Betting Terminals (SSBTs) for retail sports betting and Over the Counter (OTC) solutions, ensuring an enhanced and seamless betting experience for Big Bola’s players.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Leveraging Aristocrat Interactive’s in-house aggregation platforms, Big Bola will gain access to a wide range of content from leading casino providers. The fully customizable PAM platform offers seamless API integration, real-time player engagement tools, advanced data analytics, secure payment methods, and stringent compliance features. Big Bola’s players will also benefit from a customizable, scalable sportsbook platform featuring horse racing, esports, boosted odds, and jackpot offerings.
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said Emilio Quirós, COO & Business Development at Big Bola. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Aristocrat Interactive will also develop a mobile application that will play a crucial role in delivering a fully integrated player experience, vital for Big Bola’s mobile-focused audience in Mexico.
Betsson Group
Betsson Group and Big Bola announce partnership for online gaming operations in Mexico
The partners plan to launch the gaming operator’s flagship brand, Betsson, by the end of the year. Upon launch, Betsson Mexico will offer casino, live casino, and localised sportsbook with a wide range of sports and markets and US ways of betting, such as money line, parley, and teaser bets.
Jesper Svensson, CEO of Betsson operations, said, “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.
“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too,” concluded Jesper Svensson.
Emilio Quiros, Director of Operations for Big Bola, said, “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”
Both companies are actively involved in supporting the communities in which they operate. Betsson Group uses OneBetsson.com as a vehicle for local community engagements in multiple countries. During the current circumstances, Betsson has supported COVID-19 related initiatives in Malta, Sweden, Estonia, Georgia, and Hungary. Big Bola also runs Fundación Big Bola which is driven by values such as altruism, commitment, honesty, solidarity, justice, and generosity and supports children and youths in Mexico. It also collaborates with other public and private organisations to support healthcare and crisis relief in Mexico.
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