Betsson Group

Betsson Group and Big Bola announce partnership for online gaming operations in Mexico

Published

5 years ago

April 12, 2021

The partners plan to launch the gaming operator’s flagship brand, Betsson, by the end of the year. Upon launch, Betsson Mexico will offer casino, live casino, and localised sportsbook with a wide range of sports and markets and US ways of betting, such as money line, parley, and teaser bets.

Jesper Svensson, CEO of Betsson operations, said, “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.

“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too,” concluded Jesper Svensson.

Emilio Quiros, Director of Operations for Big Bola, said, “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”

Both companies are actively involved in supporting the communities in which they operate. Betsson Group uses OneBetsson.com as a vehicle for local community engagements in multiple countries. During the current circumstances, Betsson has supported COVID-19 related initiatives in Malta, Sweden, Estonia, Georgia, and Hungary. Big Bola also runs Fundación Big Bola which is driven by values such as altruism, commitment, honesty, solidarity, justice, and generosity and supports children and youths in Mexico. It also collaborates with other public and private organisations to support healthcare and crisis relief in Mexico.

Betsson Group

Betsson Group Wins “Employer of the Year” at SBC Awards Europe 2026

Published

4 days ago

May 12, 2026

Wladimir P.

betsson-group-wins-“employer-of-the-year”-at-sbc-awards-europe-2026

Betsson Group has secured “Employer of the Year” award at the SBC Awards Europe 2026, held on 30 April 2026 in Malta. The SBC Awards Europe celebrate excellence across the European sports betting and gaming sector, recognising top-performing operators, affiliates, suppliers, payments providers and game developers.

In addition to this honour, Betsson Group also received three silver awards: Socially Responsible Initiative of the Year, Casino Operator of the Year and Sportsbook Operator of the Year. These recognitions highlight Betsson’s commitment not only to delivering high-quality gaming experiences, but also to operating responsibly and sustainably while maintaining its strength in casino and sportsbook verticals.

These achievements reflect Betsson’s continued focus on employee engagement, sustainability and commercial success, reinforcing its commitment to maintaining high industry standards.

The post Betsson Group Wins “Employer of the Year” at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

Published

3 weeks ago

April 28, 2026

Wladimir P.

everymatrix-goes-live-with-betsson-africa-platform-rollout-in-cameroon

Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betsson Group

Betsson Group Wins Three Awards at Italian Gaming Awards 2026

Published

4 weeks ago

April 21, 2026

Wladimir P.

betsson-group-wins-three-awards-at-italian-gaming-awards-2026

Betsson Group has won three awards at the Italian Gaming Awards 2026, recognising the company’s product strength, marketing creativity and mobile innovation in the Italian market.

The Group received accolades in the Best Casino Games Operator, Best Marketing Campaign and Best Mobile Operator categories, highlighting the strong performance of its brands and teams operating in Italy.

Best Casino Games Operator

Betsson Group was recognised for delivering a high-quality casino experience through a diverse portfolio of games and strong product performance. The award highlights the company’s focus on innovation, engaging content and a seamless player experience in the Italian market.

Best Marketing Campaign

The award-winning campaign stood out for its creative, multi-layered approach, combining compelling sports storytelling, premium partnerships, and responsible messaging. This recognition reflects the Group’s ability to engage audiences through innovative content, fan-focused activations and socially responsible initiatives in the Italian market. This marks the third year the Group has received this accolade.

Best Mobile Operator

For the second year in a row, Betsson Group was recognised for delivering a seamless mobile gaming experience optimised for speed, usability and performance. The award reflects the company’s continued investment in mobile innovation, ensuring players can enjoy high-quality entertainment anytime and anywhere.

The recognition at the Italian Gaming Awards 2026 further cements Betsson Group’s reputation as a trusted and forward-thinking operator committed to delivering excellence across all aspects of its business.

The post Betsson Group Wins Three Awards at Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.