Scientific Games Corporation and OpenBet have enhanced their Arena sportsbook content platform after securing a new partnership with Wall Street Football (WSF).

The Italian company provides football player performance predictions and gaming solutions to sports betting operators across the globe. WSF is a pioneer in leveraging first class machine learning to produce the most accurate results that allow sportsbooks to offer a greater variety of odds based on the individual performance of players.

As part of the agreement, WSF’s unique pre-match and in-play Under/Over Fixed Odds Bets product will be available on the Arena platform. It is based on the WSF Index, which analyses historical data with the help of advanced statistical, actuarial and financial models powered by AI.

The addition of WSF’s flagship product strengthens the Arena offering of data and trading services. The sportsbook content marketplace allows operators to access products from a wide range of third party providers and elevate their offering through a single integration.

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Giovanni Bertoli, CEO and Co-Founder at Wall Street Football, said, “Becoming an Arena supplier is very exciting news for the future of Wall Street Football. With the support of OpenBet and its unique content platform, we can supply our innovative and engaging footballer performance betting product to a wider audience. Our sophisticated and advanced offering has resonated with operators worldwide, and we look forward to partnering with more sportsbooks and educate them on how we can propel their offering to a new level.”

Nikos Konstakis, VP Sports Product at OpenBet said, “Wall Street Football has developed an intriguing betting solution that offers more ways for bettors to predict the outcomes of their favourite footballers both pre-match and in-play, and we couldn’t be happier to have them on board with Arena. The Under/Over Fixed Odds Bets product is extremely accurate and provides sportsbooks with the confidence to offer such markets on individual performance. This latest addition demonstrates the growing appeal of Arena in allowing sportsbooks to upgrade their offering in an efficient manner.”