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Blueprint Gaming enters Netherlands regulated market with Nederlandse Loterij
Nederlandse Loterij’s TOTO Casino brand now live with developer’s diverse content
Leading slot developer Blueprint Gaming is celebrating its debut in the newly regulated Dutch market after securing a partnership with Nederlandse Loterij and its new online brand, TOTO Casino.
A wide selection of Blueprint’s high-quality games have gone live with TOTO Casino and are now available to Dutch players on the very first day of the much-anticipated new market opening for business.
The developer’s hugely successful branded games, including The Goonies titles. In addition, TOTO Casino is set to deploy Blueprint’s market-leading progressive jackpot system, Jackpot King, which will provide an elevated gaming experience for players.
With Blueprint’s extensive portfolio successful in the industry’s biggest regulated markets, the company has strong expectations its content will generate significant traction in the Netherlands, particularly with how local players hold similar game preferences to their UK counterparts.
This latest partnership for Blueprint reinforces the company’s position as a leading supplier of captivating slot games to regulated European markets and serves to further enhance its industry credentials.
Annemarie Reedijk, Senior Account Manager at Blueprint Gaming, said: “It’s hugely exciting to see our impressive portfolio of games go live in the Netherlands with Nederlandse Loterij. We firmly believe that our engaging and feature-rich slots will be well-received by a wide range of players within the region.
“Nederlandse Loterij’s knowledge of the domestic market will be essential in growing our position in this important new region and we’re sure that the strength of our content will result in a very fruitful relationship.” Sam Depoortere, Business Director TOTO at Nederlandse Loterij, said: “Partnering with a company like Blueprint Gaming is the perfect way to finally mark the opening day of our online home market.
“Its reputation in Europe is second to none, as is its library of games, which is exactly what is required to attract the interest of players. We’re looking forward to seeing the influx of new games both now and over the coming months.”
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Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal!
Nothing short of spectacular! This launch not only commemorates our brand new partnership with Betclic, but also our second launch in Portugal in less than 2 months.
Renowned for their love of sports, Betclic is sticking true to its values by exploring the vast world of online, mobile focused casino. They aim to offer the most entertaining gambling experience possible within their many markets via easy-to-use, interactive and innovative mobile apps.
Hacksaw Gaming content and Betclic’s values really do seem to go hand in hand. We are always keeping a mobile friendly format in the forefront when creating our games, and our popularity with players says more than we need to! Betclic.pt players can enjoy Hacksaw home runs such as Wanted Dead or A Wild, RIP City, Hand of Anubis, Le Bandit, Chaos Crew II and a large variety of others. We’re absolutely sure that Betclic users will be blown away by the diversity of our content on offer.
Geoffroy Villiot – Head of Casino at Betclic agrees that our content demonstrates variety and stated that “By embracing Hacksaw Gaming’s repertoire, Betclic underscores its dedication to providing unparalleled gaming adventures. The addition of Hacksaw’s innovative games enhances our standing as a leading hub for online entertainment, elevating the experience for our players with an array of captivating titles.”
Equally enthusiastic about this collaboration, Hacksaw Gaming CEO Marcus Cordes had a few words to say on this new partnership. “Betclic is one of Portugal’s industry leaders, so we’re raring to show their players our commitment to bringing them content that not only plays well, but also takes them on a journey through innovative features and thrilling themes.”
Moving forwards, we’re looking towards expanding our library of titles available with Betclic, as well as our overall presence within the market. Portugal is arguably one of the most exciting up and coming markets for us in Europe at the moment, and we cannot wait to see more of that Hacksaw footprint across the region!
The post Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal! appeared first on European Gaming Industry News.
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PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION
Pragmatic Play, a leading content supplier to the iGaming industry, has extended its fan-favourite fishing franchise with the release of Big Bass Bonanza – Reel Action.
In this 5×3 Slot, where money symbols can be worth up to 2,000x the total bet, hitting three, four or five scatters activates an exciting bonus game with 10, 15 or 20 free spins respectively.
The fisherman wild lends a helping hand during the feature, not only collecting all money symbols that land with him, but also randomly making money symbols appear when none are present on screen. Every fourth fisherman to land retriggers the bonus game with 10 additional free spins, as well as a 2x multiplier for the first retrigger, 3x for the next, and 10x once a dozen fishermen have been collected.
Big Bass Bonanza – Reel Action follows Big Bass Secrets of the Golden Lake and Big Bass Day at the Races as the latest additions to Pragmatic Play’s iconic game series.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Big Bass Bonanza – Reel Action brings classic underwater fun and winning opportunities to Pragmatic Play’s Big Bass franchise, which continues to grow in popularity with each new adventure.”
The post PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION appeared first on European Gaming Industry News.
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ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove
Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.
ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.
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