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Entain Opens New-Look Digital Shops across UK & Europe

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Retail to have a more contemporary, digital feel

Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.

The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands.  In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.

“Entain is a global online operator, but we are focused on delivering a great local experience for our customers.  This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.

“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”

Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.

The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.

“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments.  We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”

Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.

In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.

“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”

All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.

 

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Africa

Booming Games and SportPesa forge strategic partnership to elevate the African gaming market

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Booming Games is thrilled to announce a significant milestone in its growth journey through a strategic partnership with the leading African operator, SportPesa. This collaboration marks a pivotal step forward in Booming Games’ mission to expand its footprint in the African gaming market.

As a result of this partnership, Booming Games’ high-quality slots are now seamlessly integrated into SportPesa’s platform, enabling players across Africa to access an array of top-performing titles.

Notable games include fan favourites such as ‘Burning Classic’, ‘Gold Gold Gold’, ‘TNT Bonanza’, and ‘Cash Pig’. Additionally, SportPesa’s players will now have access to Booming Games’ diverse portfolio, featuring exciting games like ‘Ronaldinho Spins’, ‘Power of the Vikings’ and ‘Buffalo Hold and Win’.

This collaboration underscores SportPesa’s commitment to growth and innovation, as well as its strategic focus on fostering robust partnerships to achieve new heights in the global gaming industry with partners such as Booming Games.

Solomon Godwin, Head of Africa at Booming Games, expressed his enthusiasm: “We’re delighted to continue our expansion in the African betting markets, and SportPesa’s strong and trusted brand will only enhance these possibilities. Our slot offerings are as wide-ranging as they are high quality, providing exceptional entertainment and sustainability for their customers. We believe we can offer real value to African players.”

Paul Wilson, Senior Product Manager at SportPesa, added: “We are very happy with the new partnership with Booming Games. Offering their immersive, dynamic, and vibrant games to our customers in Kenya, Sportpesa Tanzania, and around the globe on our platform is exciting. Booming Games’ titles will be a great addition to our market-leading casino lobby, and I’m sure our customers will enjoy playing them.”

The post Booming Games and SportPesa forge strategic partnership to elevate the African gaming market appeared first on European Gaming Industry News.

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Hula Moolah

SlotMatrix turns up the heat with Powderkeg Studios’ Hula Moolah

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SlotMatrix, the world’s largest casino aggregator, is bringing the fire with the launch of Hula Moolahan explosive new slot from Powderkeg Studios.

Set in a tropical paradise where Tiki gods rule and volcanoes erupt, Hula Moolah turns every spin into a molten-hot chance to win. The game’s centrepiece is the Hold & Spin Feature, ignited when the vibrant Tiki Wilds leap into the volcano. 

The wins from the triggering spin become lava that fuels the feature, heating up rewards to new, fiery levels.

Tiki Sacrifices can appear at any time to boost adjacent multipliers and reset the number of spins, creating a chain reaction of escalating rewards. Each sacrifice upgrades nearby Lava Pools, with multipliers rising up to 25x, offering explosive potential with every spin.

The excitement continues with the Free Spin Bonus, where more Tiki Wilds join the reels to increase the odds of triggering Hold & Spin. Landing 3, 4, or 5 Bonus symbols awards up to 12 Free Spins, with retriggers keeping the heat alive. 

Hula Moolah is exclusively distributed via SlotMatrix, and as with all SlotMatrix exclusive titles, is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards.

The slot can also be seamlessly integrated with EngageSuitethe all-in-one player loyalty solution.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Powderkeg Studios outdid themselves with this one. Hula Moolah is pure fire. A high-impact game that blends immersive design with thrilling mechanics that deliver real intensity, making this one of our most explosive titles yet.”

Jesper Gawell, COO & CMO, Supremeland Gaming, added: “We are proud to support Powderkeg Studios in bringing Hula Moolah to life exclusively with SlotMatrix. This partnership lets us focus on bold concepts and premium execution. SlotMatrix provides the right tools to turn great games into hits.” 

The post SlotMatrix turns up the heat with Powderkeg Studios’ Hula Moolah appeared first on European Gaming Industry News.

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3 Ribbon Pots

Tom Horn Gaming Unveils 3 Ribbon Pots. A Fresh Twist on the Hold & Win Formula

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Tom Horn Gaming invites players to step into a world of emerald fields, leprechauns, and hidden treasures with its latest release, 3 Ribbon Pots. Launching on 11 November, this fast-paced slot delivers a new take on the popular Hold&Win mechanic, adding depth, variety, and smoother gameplay.

Variety and Interaction: Hold&Win with a Twist

In the land of lucky charms and golden rewards, three enchanted pots await, each bound by a ribbon of destiny. As players spin the reels, every red, green, and blue coin that lands on the reels fills its matching pot, triggering the Hold&Win bonus game.

Each coin colour and pot type is tied to one of the three Hold&Win modes: red to jackpots, green to collectors, and blue to multipliers. These three modes can be combined dynamically. They may appear alone as a Green Collector Coin, Red Jackpot Coin or Blue Multiplier Coin, or in combinations: Red Jackpot and Blue Multiplier; Red Jackpot and Green Collector; Red Jackpot and Blue Multiplier; Green Collector and Blue Multiplier. Each combination changes how the bonus game behaves, creating up to seven unique versions of the Hold&Win feature.

Super Hold&Win: The Ultimate Hold&Win Experience

When all three coins land simultaneously, they activate the Super Hold&Win bonus game. Both Hold&Win and its super version begin with three respins on a 3×3 grid where Value Coins, Jackpot Coins, Collector Coins, and Multiplier Coins can appear. All symbols that land, lock in place and reset the respins, building anticipation as players chase multipliers of up to x10 and the Grand Jackpot, awarded when all reels are filled with bonus symbols.

For players who prefer to dive straight into the action, the Bonus Buy options provide instant access to the regular Hold&Win feature for 50x the bet or the Super Hold&Win for 120x the bet.

A High-Performance Slot Designed to Engage

Designed with player experience in mind, 3 Ribbon Pots combines fast spin cycles, frequent feature triggers, flexible spin-stop options, and two acceleration modes: turbo and super turbo, which give players full control over the rhythm and speed of the game. This versatility makes it equally appealing to both casual and high-value players. With its high volatility, a whopping maximum exposure of 15,985.5x, the game delivers the perfect balance of excitement and high win potential to keep players engaged.

“With 3 Ribbon Pots, we wanted to refine the Hold&Win experience to feel smoother, more dynamic, and more rewarding than ever,” said Ondrej Lapides, CEO at Tom Horn Gaming. “The addition of three distinct pots tied to the coin mechanic not only enhances gameplay variety but also delivers a more engaging rhythm of anticipation and reward, keeping players hooked for longer”

3 Ribbon Pots is the latest addition to Tom Horn Gaming’s growing portfolio of slots. With its combination of charm, speed, and high win potential, the game stands as a strong contender in the coin mechanic category, designed to captivate both casual spinners and seasoned slot enthusiasts across multiple markets.

The post Tom Horn Gaming Unveils 3 Ribbon Pots. A Fresh Twist on the Hold & Win Formula appeared first on European Gaming Industry News.

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