Latest News
Optimove Raises $75 Million to Help Operators Deliver AI-Mapped Player Journeys and Personalized CRM at Scale
Summit Partners’ investment will fuel Optimove’s M&A strategy, hiring and go-to-market of its SaaS application for customer-led growth and retention
Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.
Optimove’s SaaS technology combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) designed to uniquely empower brands to deliver personalized marketing campaigns to connect and engage with existing customers. Unlike more traditional solutions that rely on common, rule-based orchestration, Optimove places customer data at its core, layering advanced AI-based campaign orchestration on top. This helps its users manage large-scale CRM marketing frameworks, personalizing thousands of campaigns to hundreds of segments and reaching each end player with the optimal message and promotion across email, mobile and other channels. The company’s solutions help operators achieve and attribute measurable improvement in key metrics such as churn, reactivation, conversion, and lifetime value per each player, campaign, set of campaigns, and across the entire customer base.
“In the last 18 months, digital consumption grew like never before. As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth,” said Optimove Founder and CEO, Pini Yakuel. “We built Optimove to address the challenges operators face when attempting to deliver personalization at scale. Our solutions are designed to offer marketing teams direct access to their player data to build, test and optimize their CRM campaigns. Our AI engine helps ensure that every player receives the marketing treatment that increases their lifetime value, through the optimal channel, at any given time.”
According to data from Gartner’s Market Share Analysis: Customer Experience and Relationship Management Software Worldwide, the multichannel marketing market grew at a 3-year CAGR of 17% and is expected to reach $10B by end of 2021.
Headquartered in Tel Aviv and operating from offices in New York and London, Optimove was bootstrapped for its first five years and has scaled quickly, while maintaining healthy profit margins, since its founding in 2012. This new capital positions Optimove to further accelerate its growth and expand its global footprint. Today, the company’s CRM Marketing platform sends more than 23 billion optimized messages through email, mobile, ad platforms and other channels, to over 3 billion customers every year. Optimove serves more than 500 brands – including Entain, Gamesys, Kindred, Penn National, Sisal and others – and integrates with leading gaming platforms, such as Playtech, Pragmatic Solutions and SBTech, alongside leading execution channels, including Facebook, Google Ads, Dynamic Yield, and Attentive.
“The growth in e-commerce over the past decade has led to ever-increasing online competition, forcing brands to evolve their marketing strategies to deliver seamless, personalized omnichannel experiences that resonate and drive loyalty with consumers,” said Steffan Peyer, Managing Director at Summit Partners. “From its roots in Israel’s thriving and dynamic technology ecosystem, Optimove has grown into a truly global business, serving well-known brands across more than 40 countries. With strong technology, a strategic executive team, and the addition of growth capital, we believe Optimove is poised to build on its market leadership position.”
Over the last 12 months, Optimove generated revenue growth of more than 40% while continuing to maintain healthy profit margins. The company currently has 280 employees and plans to double its global headcount over the next 24 months, with hiring predominantly for its technology, customer, and commercial organizations.
Optimove is widely recognized as a category leader, with notable recognition as a Leader in “The Forrester Wave
Powered by WPeMatico
One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
-
Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
-
Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
-
Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
-
£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
-
Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship
Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
-
Africa5 days agoINCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Better Collective5 days ago
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
-
Asia4 days ago
DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards
-
Asia6 days ago
Grand Korea Leisure Partners with Robotis
-
Australia4 days ago
Martin Pakula Named Chair of Crown Melbourne
-
Compliance Updates5 days ago
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
-
Latest News4 days ago
SCCG Becomes Sponsor of SFT Combat
-
Canada6 days ago
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner
