Latest News
Alex Lorimer Appointed Chief Operating Officer
Alex Lorimer has until now held the position of Head of Business Development, which involved sales, account management and the development of commercial relationships and products. In the role of Chief Operating Officer, Alex will continue to work on developing the company’s iGaming portfolio in close collaboration with Gaming Corps’ affiliated operators and partners as well as lead operations in the iGaming business area.
“I am very happy and proud to welcome Alex Lorimer as our new COO. Since joining Gaming Corps, Alex has utilized his experience in business development and planning within iGaming to facilitate significant progress for the company in terms of market-oriented product development. My goal has been to recruit the right team members for Gaming Corps, people who have their hearts in the right place, and Alex really does. He is the right person to lead our operations going forward.” says Juha Kauppinen, CEO.
Gaming Corps has gradually expanded the team within business area iGaming for some time and the work of expanding and further developing the organization and organization structure continues.
“Since I started at Gaming Corps it has been a fast-paced journey that I am very excited to continue, and I am incredibly proud and grateful to have been offered the opportunity to take on this role by CEO Juha Kauppinen. From day one the management team has put their faith in me and supported me in facilitating a change in our product offer which we can see has already had a positive impact on the company’s development. We have come very far in such a short time and developed products that the market cannot wait to have. We have listened to our partners and taken the knowledge they have shared on current and future market demand to heart, and on that basis developed products I am confident will be market leading. The upcoming portfolio has significantly boosted our ability to attract new business and engage key industry players. This is just the beginning of this adventure and with our incredibly talented and hardworking team, I know the possibilities are endless. We are all dedicated to Gaming Corps’ long-term vision of becoming an industry Prime Mover and I can’t wait to step up and help lead this company into the next phase.” says Alex Lorimer, COO.
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Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.
Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.
A Gaming Journey Inspired by Classic Tales
Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.
Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.
The Affina Partners Team commented:
“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”
A Unified Multi-Vertical Platform
Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:
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Casino & Live Casino
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Progressive and Network Jackpots
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Sports & Live Betting
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Virtual Sports
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Top Games by Country, highlighting regionally popular titles
This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.
Reward-Driven Mechanics Designed for Retention
To boost engagement and retention, Alawin incorporates interactive gamification tools, including:
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Challenges – Players complete tasks to earn coins
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The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
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Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play
These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.
Built for Scalable Partner Growth
With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.
Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.
About Affina Partners
Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.
Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.
With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.
Affina Partners — where every partnership begins with ambition and ends in success.
The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hollywoodbets
SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws
SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.
The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.
New Brunchtime and Drivetime Draws
The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:
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11:49am (BST) / 12:49pm (SAST)
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4:49pm (BST) / 5:49pm (SAST)
All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.
The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.
Building on Fast 15’s and 39’s Success
The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.
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Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.
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39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.
Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.
Strengthening SIS’ Position in Africa
Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.
“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.
Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”
Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.
“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.
The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”
With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.
The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.
Alawin invites players into a world where mystery, adventure, and generous rewards come together. Navigating slot games, live casino tables, jackpots, and diverse betting markets feels like a journey aboard a magical flying carpet, with hidden treasures revealed at every step of the gaming experience.
“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website,” the Affina Partners Team commented. “Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”
Alawin brings together multiple verticals within one unified platform, including casino & live casino, jackpots, sports & live betting, virtual sports, as well as top games by country, highlighting the most popular titles based on a player’s specific region.
To enhance engagement and retention, the brand also features:
- Challenges, allowing players to complete tasks and earn coins
- The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
- Casino and Sports Tournaments with massive prize pools
Powered by a strong narrative concept and a seamless user experience, Alawin is designed to deliver measurable results within partner portfolios. Its distinctive identity and reward-driven mechanics support scalable growth, sustained engagement, and long-term player value across key markets.
Affina Partners invites partners to start promoting Alawin and introduce players to a gaming world where majestic adventures start from the very first click!
About Affina Partners
Affina Partners is a global affiliate program built on strategy, insight, and connection. By combining international expertise with a deep understanding of local markets, it helps affiliates grow smarter and perform stronger across the iGaming industry. Its portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands that stand out for their refined design, engaging experience, and consistent results.
With flexible commission models, transparent analytics, and dedicated support, Affina Partners turns collaboration into progress and performance into success. Affina Partners — where every partnership begins with ambition and ends in success.
The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Americas iGaming & Sports Betting News.
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