ParlayBay, the startup sports betting games provider, has signed a new partnership deal with Genius Sports to power its new in-game accumulator solutions with official sports data.

This partnership will support the launch of ParlayBay, an innovative new addition to the sports betting space. ParlayBay is driven by a group of iGaming industry veterans with a wealth of experience with the focus to create game-changing immersive live sports betting experiences through pioneering new real-money betting games. Its current games are founded on parlay bets, enabling customers to build quick-fire, unique and in-play accumulators.

Genius Sports is the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media. As the trusted partner to over 400 sports organizations, Genius Sports will help to power ParlayBay’s products with the highest quality official data from its leading portfolio of competitions including the English Premier League, NFL, AFA, Liga MX, EuroLeague Basketball and more.

William Lövqvist, Commercial Manager at ParlayBay, said: “We are thrilled to introduce our company to the market as we set out on an exciting journey as a UX focused innovator of sports betting.”

“To hit the ground running, we needed to find a big, reliable partner supplying trustworthy sports data on global scale. After thorough evaluations we found Genius Sports to be the perfect match for our needs. We are looking forward to establishing our product portfolio including some new type of sports models and betting markets, building the network of operator partners and generally growing in the market in cooperation with Genius.”

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