Online and mobile agreement builds upon retail partnership with Northern Irish operator
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its leading horse and greyhound racing content to the operator’s online brand, BetMcLean.
SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.
BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.
SIS’s multi-channel expertise is supporting bookmakers like A McLean to successfully expand online. The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.
Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.
“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”
Paul McLean, CEO at BetMcLean, said: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.
“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”
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