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SIS extends BetMcLean partnership with online horse racing and greyhound content deal

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Online and mobile agreement builds upon retail partnership with Northern Irish operator

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its leading horse and greyhound racing content to the operator’s online brand, BetMcLean.

SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.

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BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.

SIS’s multi-channel expertise is supporting bookmakers like A McLean to successfully expand online.  The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.

Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.

“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”

Paul McLean, CEO at BetMcLean, said: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.

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“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”

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With Stake Engine, developers can launch a game in as little as 24 hours

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Stake Engine continues its path of innovation and transformation within the developer ecosystem. Today, as part of its official launch to everyone, the more than 6,000 developers who have signed up to be part of the new generation of iGaming creators will gain access to major innovations: an iGaming industry’s fully integrated developer testing tool – purpose-built for games running on the Stake Engine Remote Gaming Server (RGS) – a new developer forum designed to connect developers, share insights, and inspire creativity, and an accelerated approval process enabling games to go live in just 24 hours.

Instant game testing

The newly launched Stake Engine Developer Testing Tool allows developers to test their games directly within the Stake Engine RGS environment – eliminating the need for separate staging setups. Key capabilities include:

  • Instant toggling between currencies, languages, and device types.

  • Wallet balance simulation to test transaction scenarios across the player journey.

  • Seamless switching between local development builds and live published versions.

“This is the first time iGaming developers can test so flexibly and directly on the same system that powers their live games,” said Hayden Bruin, Engineer at Stake Engine. “We’ve built a tool that removes friction, speeds up testing, and makes creativity easier to execute.”

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Stake Engine Community forum: Officially live for collaboration

Launched in parallel, the “Stake Engine Community” forum will serve as a central meeting place for the Stake Engine development community, offering:

  • Expert insights and tailored recommendations.

  • A space for Q&A with peers and Stake Engine experts.

  • Discussion boards to share solutions, knowledge, and inspiration.

Empowering Speed, Quality, and Creativity

“With the launch of our testing tool and forum, we’re giving developers the speed, confidence, and collaborative environment they need to deliver exceptional gaming experiences,” added Hayden Bruin, Engineer at Stake Engine.

With the official launch of these two initiatives, Stake Engine takes a significant step toward streamlining development cycles and fostering a thriving creative ecosystem for iGaming.

Developers now benefit from monthly payments and a transparent view of their total bets, along with an accelerated approval process that gets games live in just 24 hours. This reduces barriers and speeds innovation. And this is only the beginning: provably fair and stateful games are on the horizon, set to open new possibilities for transparency, trust, and gameplay innovation.

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Booming Games Unleashes the Aussie Outback in Bonza Bucks Hold and Win Extreme 10,000

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Get ready to hit the Outback in Bonza Bucks Hold and Win Extreme 10,000, the latest thrill ride from Booming Games – Win up to a staggering 10,000x your bet!

Packed with high-energy action, this 5×3 slot adventure brings you face-to-face with kangaroos, dingoes and crocs as you chase massive wins across 25 paylines. Collect Coins for a chance to trigger the Roo Bonus to win prizes such as win multipliers, Mini or Major Bonuses or the electrifying Hold and Win feature.

During Hold and Win, land coins to unlock more reel sets, each completed grid will award a X2 win multiplier on all prizes! Keep spinning to unlock and fill all 4 in order to grab the ultimate Grand Prize: a win worth up to 10,000x your bet!

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Want to dive straight into the action? Use the Buy Feature to jump right into the bonus round and hunt for those bonza bucks! Bonza Bucks Hold and Win Extreme 10,000 delivers the perfect mix of excitement and potential for truly colossal wins.

So, lace up your boots, head into the wild, and see if you have what it takes to conquer the Outback’s most rewarding challenge!

“With Bonza Bucks Hold and Win Extreme 10,000, we’ve taken a proven player favourite mechanic and injected it with even more adrenaline & excitement” said Craig Asling, Director of Product at Booming Games. 

“This release isn’t just about raising the max win—it’s about delivering nonstop excitement through dynamic features, upgraded visuals, and gameplay that keeps players coming back for more. It’s a wild ride through the Outback, and we can’t wait to see how it performs across global markets.”

The post Booming Games Unleashes the Aussie Outback in Bonza Bucks Hold and Win Extreme 10,000 appeared first on European Gaming Industry News.

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Swintt get ready to make some noise in Bellmania

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Sought-after software provider’s new Premium game pairs retro slot nostalgia with a thrilling feature where striking all the right notes can lead to a crescendo of wins

With the SwinttPremium range famed for combining classic symbols with forward-thinking bonus features, this month the in-demand provider has upped the ante once more by inviting players to dance their way through a sparkling symphony of sounds in Bellmania.

Played out across a traditional 5×3 gameboard with five fixed paylines, Bellmania features all the iconic hallmarks of a land-based slot machine as fresh fruits, BARs, diamonds and crowns jostle for space on the reels with lucky sevens and the golden bell scatters that give the game its name.

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These last two symbols, in particular, hold the key to raising the decibel level and unlocking the slot’s biggest wins, with lucky sevens doubling the value of any payline wins that they feature in and three or more bell scatters instantly triggering Bellmania’s rewarding free spins bonus round.

Once this exciting feature is activated, players will be granted an initial 15 free spins, with the added incentive that all wins will be trebled. On top of that, lucky sevens still retain their 2x multiplier and can combine to dazzling effect, potentially triggering a maximum jackpot of 6,000x.

Should players hit all the right notes and land a further three scatter symbols, they’ll prolong the feature with an extra 15 free spins, with this effect capable of stacking multiple times to extend the bonus indefinitely and keep each round ringing out with even more prize-winning possibilities.

Of course, if players don’t want to build their way up to this crescendo in the base game, they can also access the free spins directly by using the “Buy Feature” button, with this giving them instant excitement and all the benefits of manually hitting the bonus for an additional fee of 100x the bet.

David Mann, Chief Executive Officer at Swintt, said: “Combining the timeless charm of land-based slots with an exciting, multiplier-driven bonus feature, Bellmania is a thrilling new addition to the SwinttPremium line-up. Filled with fruity favourites, the game serves up a dazzling symphony of wins that’s sure to hit the right notes with retro slot fans and modern players alike.”

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