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SIS extends BetMcLean partnership with online horse racing and greyhound content deal

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Online and mobile agreement builds upon retail partnership with Northern Irish operator

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its leading horse and greyhound racing content to the operator’s online brand, BetMcLean.

SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.

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BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.

SIS’s multi-channel expertise is supporting bookmakers like A McLean to successfully expand online.  The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.

Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.

“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”

Paul McLean, CEO at BetMcLean, said: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.

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“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”

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Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game

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Million Games is thrilled to announce the release of Chicken X, a high-risk, high-reward game that brings an exciting gambling twist to the classic arcade-style road-crossing genre. With a maximum payout factor of 10,000x, Chicken X challenges players to navigate the daring chicken across a busy road while strategically deciding when to cash out or push their luck for even bigger rewards.

A New Take on Risk and Reward

Chicken X is designed to blend simple yet exhilarating gameplay with the thrill of casino-style betting. Players must guide Jack the Chicken across multiple lanes of traffic, collecting cash with each successful crossing. However, one wrong move could mean disaster – if Jack gets hit by a vehicle, the game ends, and all accumulated winnings are lost.

With five difficulty levels ranging from Beginner to Insane, players can adjust the level of risk they are willing to take. Each level offers a unique combination of volatility and potential payouts, making Chicken X suitable for both casual and high-stakes players.

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“We wanted to create a game that balances fast-paced decision-making with the excitement of high-stakes gambling,” said Thomas Nimstad, CEO of Million Games. “Chicken X is all about knowing when to take the win and when to take the risk. With its arcade-inspired betting mechanics and intense multiplier system, we believe this game will captivate players looking for an adrenaline-fuelled experience.”

Innovative Features and Engaging Gameplay

Chicken X incorporates:

  • Cash winnings – Winnings increase as you progress across the road with a max payout of 10,000x.
  • Five levels of difficulty – Each with varying levels of risk and reward.
  • Strategic cash-out system – Players can choose to collect their winnings at any time or continue for higher payouts.
  • Immersive visuals and sound design – Creating a high-energy casino atmosphere.

With a medium volatility rating and 96.5% RTP, Chicken X offers a balanced mix of entertainment and reward potential.

Now Available on Million Games

Chicken X is now live and available to play on Million Games, adding another exciting title to its growing portfolio of innovative casino games. Players can experience the thrill of fast-paced decision-making and strategic betting in a game that combines arcade nostalgia with high-stakes gambling.

The post Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game appeared first on European Gaming Industry News.

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Spinomenal introduces Irish Treasures 2 title

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Leading iGaming content provider Spinomenal has unveiled Irish Treasures 2 – the follow up to the hugely successful original Irish Treasures – Leprechaun’s Fortune.

Players return to an enchanted forest that shimmers with green embers under a darkened canopy. The game is set within a 5×3 format, framed in a wooden frame to give the feeling of being inside an old Irish drinking tavern. A red-haired pixie, pot of gold, beer tankard and wooden pipe complete the rustic feel.

A sharp green-suited Leprechaun acts as the Wild and substitutes for any symbol aside from double symbols, free spins, and bonus. 5 wilds on a winning line pay x200.

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Light-hearted folk music plays in the background to heighten the experience as the anticipation builds on the reels. Three or more scattered free spin symbols in the main game will launch the Free Spins feature. Before starting, players spin the Wheel of Fortune to select the free spins total, which ranges between 10 and 40, and the symbol that will double throughout.

The bonus feature will activate only when three golden horseshoes are found on screen. Players receive three spins to start and the goal is to fill the metre by collecting Scattered winning symbols, every five symbols collected will complete one cell in the metre. Discovering a +1 symbol will replenish the spin counter and once the spins are finished there will be the final payout based on the last filled metre cell.

Irish Treasures 2 also has Stacked Wilds where once the reels are spinning, Wild symbols have the chance to appear on the reels to boost the chances of a win. During the base game, Only Double Symbols has a chance to add to the excitement, making all symbols appear in double form.

Spinomenal CO-CEO, Omer Henya commented: “Following the success of the original, Irish Treasures 2 is back and it’s bursting with Irish charm and new features. Players will love returning to the Emerald Isle for a magical journey on the path for golden treasures.”

The post Spinomenal introduces Irish Treasures 2 title appeared first on European Gaming Industry News.

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Compliance Updates

Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024

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The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2024.

In 2024, there were 13 reports from license holders, compared to 6 reports in 2023. The reports concern striking betting patterns, risky matches and striking changes in odds. Following the investigation into these signals, the KSA has issued 4 warnings and a guideline with guidance for the market will follow shortly.

In the Trend Analysis Match Fixing 2024, the KSA provides an overview of the reports it received in the period from 1 January 2024 to 31 December 2024. It concerns 13 reports of possible match fixing, originating from 8 different license holders. Compared to the trend analysis for the year 2023, the number of reports has more than doubled. Possible explanations are efforts by the KSA to create more awareness of the reporting obligation among licensed providers or a global increase in reports of match fixing. A number of the signals were reason for investigation. Based on this, the KSA issued 4 warnings.

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The KSA will make even more efforts to point out to licensed providers their legal obligation to inform the KSA without delay of indications that point to an increased risk of manipulation of an involved match. Guidance for the market in the form of a guideline will follow shortly. In addition, the KSA will continue to monitor the signals.

One of the goals of the Gambling Act is to combat gambling-related match-fixing at licensed providers of sports betting. The KSA has no legal task in detecting match-fixing, but examines whether licensed providers do enough to prevent match-fixing.

For this purpose, the Sports Betting Intelligence Unit (SBIU) was established within the KSA, a reporting point for signals of possible match-fixing in gambling.

The post Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024 appeared first on European Gaming Industry News.

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