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European Gaming Congress 2024

Canada

Tampa Bay Buccaneers Name Esports Entertainment Group as Its Official Esports Tournament Platform in Multi-Year Deal

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Esports Entertainment Group, Inc. has signed a partnership agreement with the Tampa Bay Buccaneers to be the NFL franchise’s official esports tournament platform provider. As part of the new multi-year agreement, the Company will operate co-branded esports tournaments annually for the Buccaneers utilizing its Esports Gaming League (“EGL”) platform.

“We are thrilled to further expand our reach in the NFL through our partnership with the Buccaneers as our industry-leading tournament platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group. “Our robust tournament platform will help the Buccaneers and their marquee players such as Tom Brady and Rob Gronkowski strengthen connections with their fans, while providing new avenues for engagement.”

As a proud partner of the Buccaneers, the Company will leverage player imagery within the Buccaneers’ local market and will also work with the Buccaneers to promote the tournaments in extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“We are always looking for ways to engage and build stronger connections with all segments of our fanbase and esports tournaments offer an exciting, new way to continue growing that connection,” said Buccaneers Chief Operating Officer Brian Ford. “The Esports Entertainment Group’s Buccaneers Gaming Tournaments will be very popular with our fans of all ages and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”

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European Gaming Congress 2024 (Warsaw, Poland)

“The Buccaneers join a growing number of leading teams in the NFL, NHL, NBA, that recognize the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group.

The Company’s esports tournament platform enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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