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LaLiga and Galaxy Racer partner to launch brand-new original content series featuring superstar footballers in the Spanish top division and the biggest influencers from MENA and SEA

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The three-year partnership will see footballers from LaLiga’s top professional division and Galaxy Racer’s influencers from the MENA and SEA region, come together to produce an exclusive original series, focusing on global esports, gaming and lifestyle

The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, announced today it has signed a three-year partnership with the Spanish football league, LaLiga. The partnership will see Galaxy Racer and LaLiga create a new original series, producing exclusive content featuring LaLiga’s top professional football division players and Galaxy Racer’s influencers across three seasons.

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One of the biggest new original series projects by both LaLiga and Galaxy Racer, this series will take fans on an exciting journey which will showcase LaLiga, the Spanish culture and the best that Spanish football has to offer to the world, geared towards the younger generation.

Currently in pre-production, the series will focus on combining global esports, gaming and lifestyle content for football and esports fans alike. The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before. They will travel across the country’s picturesque Mediterranean landscape visiting all the major football clubs in Spain, including cities such as Barcelona, Madrid, Sevilla, and Valencia. The first season is set to have 10 episodes, with each episode focusing on one major city, celebrating the clubs that make up the rich culture at the heart of LaLiga.

Galaxy Racer was launched in 2019 and has already become one of the biggest esports organisations globally. The organisation works with some of the biggest influencers in the Middle East and Southeast Asia, with over 250 million followers across its social media channels, where they will interact with top Spanish footballers, the staff from the clubs and fans along the way.

 

The series will feature exciting crossovers between Spain’s biggest football superstars and Galaxy Racer’s top influencers such as Abo Flah (24M+ followers, 2B+ views), Naji Elqaq (7M+ followers, 700M+ views), Tukomi (9.1M+ followers) and Kim Rodriguez (9M+ followers).

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We are honoured to be partnering with a world-renowned brand like LaLiga for this exclusive brand-new original series, and we are committed to establishing a long-term partnership that shares our vision in fostering unique experiences for our fans globally,” commented Galaxy Racer CEO, Paul Roy, in a statement announcing the collaboration.

We are excited for this three-year collaboration. We expect to see a lot of positive feedback to this unique activation opening opportunities for us as we are entering a new digital era to connect with the younger generations.” said Maite Ventura, Managing Director, MENA region for LaLiga.

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MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments

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MSI (Micro-Star International), a world-leading brand in AI, high-performance computing, and gaming, announced a strategic partnership between its renowned MGA (MSI Gaming Arena) platform and Red Bull.

This collaboration is poised to not only solidify MSI’s leadership position within the esports sector but also to significantly broaden the MGA’s reach to a wider gaming community. Furthermore, the partnership will enhance MGA’s global visibility and introduce the experience of MSI’s cutting-edge esports hardware to more diverse and dynamic event settings.

This collaboration will encompass three of Red Bull’s flagship annual esports tournaments: Red Bull Home Ground with its European events, Red Bull Team5 and another event that will be announced soon. As part of this partnership, MSI will equip these events with its top-tier gaming laptops and desktops, comprehensively upgrading the competition hardware and enhancing the on-site experience to deliver more thrilling and technologically advanced esports spectacles for global audiences.

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MSI’s participation extends beyond mere hardware provision; it signifies an amplified investment in its MGA initiative. Now celebrating its 15th year, MGA has been steadfast in its mission to cultivate esports culture and offer a global platform for players to demonstrate their prowess. Through this alliance, MSI will infuse the MGA spirit into these larger-scale Red Bull tournaments, collaborating with Red Bull to champion the worldwide advancement of esports.

Sam Chern, Vice President of Marketing at MSI, said: “By sponsoring Red Bull’s premier esports tournaments, we are honored to further champion the spirit that MGA represents—leveraging world-class performance and innovative technology to unleash player potential, ignite competitive passion, and forge countless unforgettable highlight moments.”

The post MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments appeared first on European Gaming Industry News.

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Esports World Cup 2025 Press Conference Kicks Off in Riyadh

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The Esports World Cup Foundation (EWCF) has launched the opening press conference for the 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia, officially marking the start of the world’s largest esports and gaming festival. Running until August 24, the event features more than 2000 elite players, 25 tournaments across 24 leading titles and a record-breaking prize pool of over $70 million, cementing its status as the biggest and most significant esports event ever.

EWC 2025 brings together the world’s top 200 Clubs to compete in a first-of-its-kind cross-title format. At the heart of the competition is the Club Championship, where teams accumulate points across multiple games to become the EWC Club Champion, claim a $7 million grand prize and hoist the coveted EWC Club Championship trophy. The $70+ million prize pool also includes $38+ million for individual Game Championships, $5 million in global qualifier rewards and $450,000 in MVP bonuses.

Speaking at the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman, Saudi Esports Federation, said: “Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, Crown Prince and Prime Minister of Saudi Arabia, the Kingdom is cementing its position as a global leader in gaming and esports. The Esports World Cup is a clear reflection of that progress. We are immensely proud to welcome back the world in Riyadh for the Esports World Cup. This event stands as a global milestone for esports by showcasing the scale, ambition, and future of competitive gaming. It is a moment that will shape the direction of the industry for years to come.”

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He continued: “Hosting this event reflects our deep commitment to building a world-class, sustainable esports ecosystem. It demonstrates the Kingdom’s belief in the power of gaming to connect, inspire, and create meaningful opportunities for future generations. It also supports our broader ambition to diversify the economy and position the Kingdom as a global hub for sports, gaming, and entertainment in line with Vision 2030 and the National Gaming and Esports Strategy. Esports is no longer niche. It is a global sport, a cultural movement, and the Esports World Cup is its most powerful and unifying stage. We are honoured to lead this transformation and shape the future of the industry from here in Saudi Arabia.”

“EWC 2025 is about bringing the gaming world together – iconic games, elite players, and millions of fans around a shared celebration. Through new ways of global broadcasts, original shows, and documentary storytelling, we’re opening doors, creating opportunities, and sharing esports in new and exciting ways. With record-breaking competition, this summer is special—not just for gamers, but for everyone who joins us,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

Faisal bin Homran, Chief Product Officer at Esports World Cup Foundation, added: “The Esports World Cup is redefining what’s possible in esports. It brings together the world’s top teams to compete in the most iconic and advanced arenas, delivering a level of excitement that is unmatched across the industry. Through EWC, the world has witnessed inspiring stories of triumph, heartbreak and glory, for players, teams and communities across the world.”

He continued: “The event is also a powerful platform for leading publishers, brands and creators to connect with global audiences and shape the future of esports. As we look ahead to EWC 2025, we invite the world to be part of what comes next. Together, we are setting new standards, creating new opportunities and driving the industry forward.”

The post Esports World Cup 2025 Press Conference Kicks Off in Riyadh appeared first on European Gaming Industry News.

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ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation

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The Esports Integrity Commission (ESIC) announced the outcome of its investigation into serious integrity breaches involving professional StarCraft II competitors Xue “Firefly” Tao and Jinhui “Jim” Cao. Mr. Xue has been banned from ESIC Member events and competitions for life, while Mr. Jinhui has been provisionally suspended pending further sanction.

Following a detailed inquiry spanning April to July 2024, ESIC uncovered evidence of a coordinated match-fixing and profit-sharing scheme. The investigation found that Mr. Xue deliberately manipulated match outcomes to benefit illicit betting activity orchestrated by Mr. Jinhui, with whom he had a long-standing association.

Key findings include:

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• Pre-match wagers placed by Mr. Jinhui predicting Firefly’s losses — often by precise scorelines.

• Consistent match losses by Firefly aligning with those wagers across seven tournaments.

• Large Alipay transfers from Jim to Firefly immediately following these matches.

• A WeChat exchange on 21 August 2024 directly referencing prior payments and an effort to conceal evidence.

ESIC has concluded that Xue “Firefly” Tao committed 21 breaches of the ESIC Integrity Programme, spanning both the Anti-Corruption Code and Code of Conduct. As a result, he has been handed a lifetime ban from all ESIC member events and competitions in any capacity.

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Mr. Jinhui has been provisionally suspended and served with a Notice of Charge. He has until 14 July 2025 to respond before ESIC issues a formal sanction.

The post ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation appeared first on European Gaming Industry News.

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