eSports
BMW and FNATIC launch Drive is the Difference
Our partnership with BMW has always focused on high performance and creating excellence within the sport. BMW drives performance in the same way that Fnatic enables people to Game Better; optimising gamings skills, improving performance, and becoming the best in class.
The Esports industry has matured drastically over the last five years. The life of an esports pro is incredibly intense across all titles, with some games requiring them to make 600 decisions per minute, and whilst competing pros are subject to 51 external stress factors (including playing in front of an audience, and having to communicate under pressure). To reach these levels of performance, players have to spend an average of 7-9 hours practicing every day.
We understand better than anyone the pressure this puts on our players, so through our partnership with BMW we have found a way to ensure optimum player performance, through the joy of playing.
Working with Octagon, FNATIC & BMW have created ‘Drive is the Difference’, designed to promote balance and ensure players are understanding both their mental and physical needs. As part of the ‘Drive is the Difference’ campaign, BMW took Fnatic FIFA Esports World Champion Tekkz, and Esports star Shawrey on a relaxing weekend away, allowing them to completely disconnect from the pressures of the gaming world, recharge, and find their drive.
This campaign includes a documentary-style hero video and four shorter supporting videos that focus on each of the activities across the weekend.
“These young stars are incredible at what they do, what’s important to FNATIC and BMW is ensuring they always maintain their joy for the sport. That’s why we are so excited to launch “Drive is the Difference”, said James General Manager, from BMW. “We hope this will send a strong message out to the Esports community globally, encouraging all gamers to follow the example set by Tekkz to find that all-important balance in their lives.”
Colin Johnson, Team Director and New Projects Lead at Fnatic stated “Performance is something that BMW and FNATIC have always had in common, but an oft-neglected part of performance is what to do during your downtime. Drive is the Difference is a perfect example of the importance of the idea that running yourself into the ground is not always the key to success – you have to be efficient in every aspect of life and rest and relaxation is no exception. That balance is what has lead stars like Tekkz to become happy and healthy champions and we hope that is communicated to our fanbase and the rest of the community through this initiative.”
Ryan Shaw, Creative Director at Octagon said “Drive is the Difference is a first in its kind programme in the Esports world and one I’m very proud of. Our film documents two Esports stars completely unplugging from gaming to come back feeling refreshed and recharged. It’s quite unexpected for a performance brand to actually take you away from the sport you love, but that’s what makes BMW such a brilliant sponsor, they understand the importance of finding balance, so you always find joy in playing at that top level”.
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BETBY strengthens its Asian position with agreement to power leading brand SABA Sports
Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.
The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.
eSports
ESIC and WIPO Unveil IGET: A Landmark Dispute Resolution Body for the Global Video Games and Esports Industries
The Esports Integrity Commission (ESIC) and the World Intellectual Property Organisation Arbitration and Mediation Center (WIPO AMC) announced the launch of the International Games and Esports Tribunal (IGET), a groundbreaking not-for-profit dispute resolution body designed to meet the unique needs of the global video games and esports industries.
IGET represents a pioneering effort to provide tailored, professional and accessible Alternative Dispute Resolution (ADR) services for stakeholders in gaming and esports. Its innovative platform addresses the broad scope of disputes that arise in these fast-evolving sectors, ranging from anti-doping violations and player disciplinary matters to intellectual property (IP) conflicts and contractual disagreements.
A Game-Changing Approach to Dispute Resolution
Traditional legal frameworks often fail to accommodate the complexity, pace and global nature of disputes within gaming and esports. IGET fills this critical gap with:
• Specialised Expertise: IGET’s panel consists of arbitrators and mediators with in-depth knowledge of esports, video games, and intellectual property. This ensures disputes are resolved by professionals who understand the industry’s nuances and challenges.
• Global Accessibility: With a fully international approach, IGET enables parties from anywhere in the world to resolve disputes seamlessly and efficiently, regardless of jurisdiction.
• Comprehensive Coverage: IGET addresses a wide range of dispute types, from integrity-related matters like match-fixing and cheating to a wide range of commercial disputes including but not limited to IP disputes, player contracts, sponsorship agreements and beyond.
• Efficient Procedures: IGET’s bespoke ADR processes are designed for swift, effective resolutions, minimising disruption to the industry’s fast-moving ecosystem.
With the establishment of IGET, the Esports Integrity Commission (ESIC) will immediately transition the functions of its Independent Appeals Panel to IGET, making IGET the exclusive jurisdiction for all ESIC appeals.
Stephen Hanna, CEO of ESIC, said: “The launch of IGET is a significant and important milestone for the global video games and esports industries. By combining ESIC’s expertise in maintaining integrity with WIPO’s authority in intellectual property dispute resolution, this initiative will ensure that disputes are handled professionally and swiftly, maintaining the integrity that underpins these industries’ growth and credibility. IGET is a critical step towards fostering trust, professionalism, and fairness across our industries.”
Marco M. Alemán, Assistant Director General of WIPO’s IP and Innovation Ecosystems Sector, added: “At WIPO, we understand the increasing relevance of Alternative Dispute Resolution (ADR) mechanisms in evolving sectors such as video games and esports. Our partnership with ESIC to establish IGET highlights our dedication to providing the essential infrastructure for impartial and effective dispute resolution within the esports and video gaming communities.”
To support stakeholders in understanding IGET’s services and processes, a series of public webinar information sessions will soon be made available. These sessions will provide an overview of IGET’s dispute resolution offerings, the steps involved in bringing a matter to the tribunal and guidance on how to incorporate the IGET model clause into agreements.
The post ESIC and WIPO Unveil IGET: A Landmark Dispute Resolution Body for the Global Video Games and Esports Industries appeared first on European Gaming Industry News.
Asia
Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India
In a landmark moment for India’s esports ecosystem, Skillhub Online Games Federation (SOGF) proudly announces its collaboration with the Global Esports Federation (GEF) to bring the Global Esports Tour (GET) 2025 to Mumbai. This historic event marks the first-ever Global Esports Tournament in India, further cementing the nation’s role as an emerging force in global esports.
The first ever Global Esports Tournament in Mumbai will bring together top-tier professional esports athletes and teams to compete on a world-class stage. This initiative is a direct outcome of the Strategic Framework Agreement signed between SOGF and Global Esports Federation (GEF) in October 2024, signifying a long-term commitment to developing esports across South Asia, including India, Nepal, Bangladesh, Bhutan, Pakistan, and Sri Lanka.
The Global Esports Tour Mumbai will not only showcase high-stakes competition but also serve as a launchpad for India’s esports talent onto the international stage. By hosting a prestigious event of this scale, SOGF aims to bolster India’s esports industry, drive investments, and create unparalleled opportunities for athletes, developers, and organizations within the ecosystem.
Sibtain Baqri, Chief Executive Officer of SOGF, expressed his excitement about this milestone,“Bringing the Global Esports Tour to India is more than just a tournament—it’s a movement. This event underscores India’s potential as a global esports powerhouse, providing athletes with an international platform to showcase their skills and compete at the highest level. SOGF is committed to nurturing this ecosystem, and GET Mumbai is just the beginning of our larger vision to shape the future of esports in India and South Asia.”
Echoing this sentiment, Rustam Aghasiyev, Chief of Staff & Operations at Global Esports Federation, stated: “We are thrilled to expand our global footprint with the Global Esports Tour in Mumbai, which will introduce a new wave of opportunities for Indian and South Asian esports communities. Our partnership with SOGF is a significant step toward fostering an inclusive, competitive, and world-class esports environment in the region.”
Global Esports Tour, the GEF’s professional team series, showcases elite-level esports athletes and teams competing in high-stakes tournaments across iconic global cities. The arrival of GET in India underscores GEF’s commitment to fostering inclusivity and delivering impactful experiences for athletes, audiences, and stakeholders alike.
The post Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India appeared first on European Gaming Industry News.
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