eSports
BMW and FNATIC launch Drive is the Difference

Our partnership with BMW has always focused on high performance and creating excellence within the sport. BMW drives performance in the same way that Fnatic enables people to Game Better; optimising gamings skills, improving performance, and becoming the best in class.
The Esports industry has matured drastically over the last five years. The life of an esports pro is incredibly intense across all titles, with some games requiring them to make 600 decisions per minute, and whilst competing pros are subject to 51 external stress factors (including playing in front of an audience, and having to communicate under pressure). To reach these levels of performance, players have to spend an average of 7-9 hours practicing every day.
We understand better than anyone the pressure this puts on our players, so through our partnership with BMW we have found a way to ensure optimum player performance, through the joy of playing.
Working with Octagon, FNATIC & BMW have created âDrive is the Differenceâ, designed to promote balance and ensure players are understanding both their mental and physical needs. As part of the âDrive is the Differenceâ campaign, BMW took Fnatic FIFA Esports World Champion Tekkz, and Esports star Shawrey on a relaxing weekend away, allowing them to completely disconnect from the pressures of the gaming world, recharge, and find their drive.
This campaign includes a documentary-style hero video and four shorter supporting videos that focus on each of the activities across the weekend.
âThese young stars are incredible at what they do, whatâs important to FNATIC and BMW is ensuring they always maintain their joy for the sport. Thatâs why we are so excited to launch âDrive is the Differenceâ, said James General Manager, from BMW. âWe hope this will send a strong message out to the Esports community globally, encouraging all gamers to follow the example set by Tekkz to find that all-important balance in their lives.â
Colin Johnson, Team Director and New Projects Lead at Fnatic stated âPerformance is something that BMW and FNATIC have always had in common, but an oft-neglected part of performance is what to do during your downtime. Drive is the Difference is a perfect example of the importance of the idea that running yourself into the ground is not always the key to success â you have to be efficient in every aspect of life and rest and relaxation is no exception. That balance is what has lead stars like Tekkz to become happy and healthy champions and we hope that is communicated to our fanbase and the rest of the community through this initiative.â
Ryan Shaw, Creative Director at Octagon said âDrive is the Difference is a first in its kind programme in the Esports world and one Iâm very proud of. Our film documents two Esports stars completely unplugging from gaming to come back feeling refreshed and recharged. Itâs quite unexpected for a performance brand to actually take you away from the sport you love, but thatâs what makes BMW such a brilliant sponsor, they understand the importance of finding balance, so you always find joy in playing at that top levelâ.
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Africa
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia â AEC25

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Mind Sports South Africaâs Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESFâs AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.
To qualify for IESFâs World Esports Championships 2025 (WEC25), South Africaâs Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.
South Africaâs Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.
The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.
MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.
The full team to represent South Africa at15H00 on 21 June 2025 is:
Name | Club | Nick | Province |
Jessica Eleez Greeff (Capt.) | ZAG Academy | heartjess | KwaZulu Natal |
Avonique van Rooyen | ZAG Academy | avo | Gauteng |
Kiera McCallum | ZAG Academy | queen | KwaZulu Natal |
Megan van der Westhuizen | ZAG Academy | m3gz | Gauteng |
Kalee Ludick | ZAG Academy | creative | Gauteng |
The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia â AEC25 appeared first on European Gaming Industry News.
Asia
Gen.G Opens âGGXâ, the Next-Gen Cultural Gaming Space

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Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.
Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.
More than just a gaming space, GGX will act as Gen.Gâs flagship space â an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.
Inside GGX, visitors can enjoy a variety of immersive experiences, including:
âOTOKI G.ROUNDâ, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items
An iconic photo spot and photo booth featuring GenRang, Gen.Gâs official mascot
A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items
A community lounge with a capacity for over 100 people â designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.
In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.
Steve Lee, Head of Partnerships at Gen.G, said: âGGX goes beyond just gaming â itâs a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.â
GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.
Junghyun Kim, CEO of Superplay, said: âAfter months of development with the Gen.G team, weâre proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.â
The post Gen.G Opens âGGXâ, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the worldâs biggest esports stage.
The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Maloneâs performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWCâs role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community â streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the worldâs premier competitive stage.
âEsports is becoming a global cultural force â where music, storytelling, and competition converge to create moments that are not just seen, but felt,â said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. âWith Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music â a universal language that brings fans together and defines the cultural future of esports.â
âThis yearâs Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. â added Ariel Horn, Executive Producer of the Esports World Cup Foundation. âItâs exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.â
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition â from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournamentâs unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esportsâ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
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