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Manchester United the most popular Premier League club on the planet, new research reveals

- Manchester United is the most popular Premier League club in the world.
- Red Devils get top billing in 37.2% of all nations, 6.46% more than their closest rivals Liverpool.
- One of the Red Devils (93), or Reds (87), account for being the most popular in 72% of all countries.
- Collective efforts of Chelsa, Arsenal, Manchester City and Tottenham can account for just 39.78% of United’s global popularity.
Manchester United will begin the 30th Premier League season as the most popular Premier League club in the world, new research has confirmed.
While the Old Trafford club may have fallen away from challenging for trophies in recent years, they have maintained their grip as the Premier League’s most popular export, headlining in 93 of the 250 countries worldwide.
Hot on their heels, though, and closing fast is Merseyside outfit Liverpool, fuelled by their successes in 2019 and 2020, where they won both the Champions League and Premier League, the latter their first title triumph in 30 years. These on-field triumphs appear to have made all the difference, with the Anfield side now trailing by just 6.46%, or six countries to be precise!
The Liverpool-Manchester megalopolis – the two cities some 35 miles apart – is famed for its historic rivalry in sporting and other senses, and the pair lay unanimous claim to the lionshare of attention from a combined 180 nations, a colossal 72% of the planet.
For context, the combined global clout of Chelsea (19), Manchester City (9), Arsenal (8) and Tottenham (1) only musters 39.78% of Manchester United’s geographical wins on the international stage.
The True Colours of Football study, conducted by William Hill, crunched a range of search volume data for each top-flight club in hundreds of key towns and cities across the UK, as well as accurately mapping online popularity in almost every country across the globe.
Indicative of the beautiful game’s gravitas in Africa is Uganda, South Sudan and Kenya leading the way in interest in the Premier League’s elite, the UK, home to the game’s origins, fourth – just above Sierra Leone.
Big numbers in China and India spend their time following the travails of Ole Gunnar Solskjær’s United side, but it is a much more closely-fought affair in the U.S. and Canada, where they narrowly edge out Liverpool.
Liverpool red, though, washes over much of Europe, the Middle East and Russia, with unparalleled dominance in the northernmost region of the African continent, claiming four of the seven countries. And while West Africa appears to be very much a Chelsea stronghold, United enjoy the freedom of the continent’s south, dominating swathes of territory from Tanzania’s capital Dodoma to Cape Town in South Africa.
Six different clubs add colour to the vibrant palette of football that is South America, with the footballing powerhouses of Mexico and Brazil most compelled to follow Jurgen Klopp’s Liverpool side, while the EPL’s only Mexican player Raúl Jiménez elevates Wolverhampton into second spot in that particular nation, the Midlands club outscoring the likes of Manchester United, Chelsea and Manchester City.The of Columbian poster boy James Rodriguez instantly elevated Everton to El Maximo – the biggest thing there is, Miguel Almirón ensures Newcastle enjoys plenty of Paraguayan affection and Marcelo Bielsa, the enigmatic Argentine who ended Leeds’ 16-year wait for Premier League football, has won the hearts and minds of his countrymen and women back home.
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Xanada Investments Announces the Launch of the Xanada Pitch Contest 2025

$50,000 Investment Prize & Global Exposure Await the Next Big iGaming Startup
Xanada Investments announced the launch of the Xanada Pitch Contest 2025, a global competition aimed at supporting iGaming startups seeking investment and growth opportunities in partnership with NEXT.io and Lilith PR Agency.
The contest offers a $50,000 equity investment to the winning startup, along with strategic mentorship, industry connections, and marketing support.
The competition will follow a two-stage selection process. From February 10 to April 1, 2025, startups can submit their applications online. Following the initial evaluation, the top five finalists will be announced on April 10, 2025, and will proceed to a live pitch event at the NEXT Summit in Valletta on May 8, 2025.
A Panel of Experts Will Choose the Winner
The final five startups will pitch their ideas live on stage at NEXT Valletta to a distinguished panel of judges, including:
- Vladimir Malakchi – CEO & Managing Partner, Xanada Investments
- Pierre Lindh – Co-founder & Managing Director, NEXT.io – The World’s iGaming Community
- Dmitry Belianin – CEO & Founder at Belianin, Co-founder & Managing Partner at Blask
- A Secret Judge – To be revealed soon
“A Unique Chance to Scale and Succeed”
“The Xanada Pitch Contest is raising the bar for startup competitions. This is a rare opportunity for iGaming startups – whether they are launching, growing, or looking to scale – to showcase their vision in front of key investors and decision-makers. We are committed to bringing together the brightest minds in the industry to support the next wave of innovation,” said Vladimir Malakchi, CEO & Managing Partner of Xanada Investments.
Who Should Apply?
The contest is open to Pre-Seed, Seed, and Series A startups operating in the iGaming sector. Startups at various growth stages – whether developing new solutions or scaling existing ones – are encouraged to apply.
Application and Key Dates
- Applications Open: February 10 – April 1, 2025
- Top 5 Finalists Announced: April 10, 2025
- Live Pitch Event: May 8, 2025, at NEXT Summit, Valletta
For further information and to apply, visit https://xanada.investments/contest or reach out to Xanada Investments at [email protected]
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Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM

GR8 Tech has launched a five-episode video series that demonstrates how its top-tier CRM can address key client challenges, such as improving communication, automating workflows, and delivering personalized experiences. Through real-life examples from GR8 Tech’s clients, viewers can discover how to unlock CRM’s full potential.
Watch Pole Position Performance: GR8 Tech CRM
Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer and Head of CRM Business Unit, leads the series. Along with her assistant Addi, Kateryna dives deep into the mechanics of CRM: how to design a CRM journey that targets both casino players and sports enthusiasts, ensuring that each player receives a personalized experience; how to engage with players effectively, test what resonates with them, and adjust strategies in real-time to improve performance. Viewers learn the importance of segmentation tools, which allow CRM to categorize players based on their habits, risk profiles, and preferences, all while navigating diverse markets. The series also emphasizes how to connect with players on a deeper level by crafting campaigns that deliver the right incentives at the perfect moment and via the most effective communication channels.
One of the highlights of GR8 Tech’s CRM solution is its ability to optimize player engagement to drive retention. Through advanced gamification tools like rewarding achievements, the CRM makes player interactions exciting and impactful. The series shows how these dynamic elements enhance the player experience, leading to a 25% increase in first-time deposits, 80% retention on average, and 75% engagement of MAU with gamified features. It highlights how GR8 Tech’s CRM serves as a powerful strategy for delivering personalized, effective, and results-driven client experiences.
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Gainr.ai and Goal Analytics Agree Trading Data Partnership

Gainr.ai announces a strategic agreement with Goal Analytics for sports data models
Gainr.ai, a leader in AI-powered alternative trading solutions, is pleased to announce a strategic partnership with Goal Analytics – a top European data analytics company to enhance the performance of the Gainr Trading portfolio through advanced predictive data insights. This collaboration will provide Gainr Trading with high-quality, data-driven intelligence to optimise trading strategies, improve risk management, and refine AI-driven market-making models.
As a specialist in sports data analytics, Goal Analytics will supply Gainr Trading with in-depth statistical models and proprietary data sources, offering a crucial edge in predictive accuracy for trading syndicates. This partnership marks a significant step in Gainr.ai’s commitment to integrating best-in-class analytical expertise into its trading ecosystem, ensuring partners have access to cutting-edge insights to inform their strategies.
Gainr Trading is a scalable alternative trading fund, administered and audited by Suntera, leveraging Gainr.ai’s proprietary technology to execute verified prediction market strategies. The addition of high-quality data analytics strengthens its ability to optimise odds, enhance risk assessment, and refine AI-driven decision-making in real time.
Commenting on the announcement, Theodoros Koumis, CEO and Founder of Gainr.ai, stated: “Access to superior data is at the heart of every high-performance trading strategy. Our partnership with Goal Analytics allows us to integrate deeper statistical intelligence into Gainr Trading, ensuring our partners and investors benefit from the most accurate and actionable insights available. This collaboration underscores our commitment to advancing AI-driven trading solutions with academic-grade models and industry-leading automation.”
“We are very happy to team up with Gainr Trading and share our expertise in football data analytics and algorithm development. Gainr Trading’s expertise and experience in trading and execution makes this a highly compelling partnership forming a very strong syndicate for football. We are excited to support Gainr at all levels with our football data-driven expertise, creating a wide range new opportunities in the industry.” Malte Schmielewski CEO Goal Analytics.
With this expansion into Europe, Gainr.ai continues to enhance its alternative trading intelligence framework, ensuring its ecosystem remains at the forefront of AI-powered trading innovation. As demand for agile, data-driven trading strategies grows, Gainr Trading is well-positioned to provide superior analytics and automation for sports betting syndicates and alternative investment firms.
The post Gainr.ai and Goal Analytics Agree Trading Data Partnership appeared first on European Gaming Industry News.
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