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ITV invests £2.5 million in live gaming tech startup Live Tech Games

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ITV selects pioneering Live Tech Games as part of Studio 55 Ventures.

Live Tech Games announces that ITV has injected a £2.5 million investment into the pioneering tech startup, via the Studio 55 Ventures arm, for a minority stake. The ITV team selected Live Tech Games as part of its wider strategy to enhance ITV’s reach amongst 16-34 year olds.

ITV set up Studio 55 Ventures in 2020 to work with entrepreneurs to build and scale a business within the organisation, taking advantage of ITV’s impressive business experience, backing and support as the businesses take off. With Live Tech Games, ITV has identified a start-up in the burgeoning games sector as a worthwhile investment to complement its wider portfolio of businesses as part of the scheme.

This investment and support in Live Tech Games presents a pivotal opportunity for the company to work with ITV and the UK audience, by leveraging ITV’s globally recognised IP to create new, exciting forms of entertainment direct to consumers’ mobile devices. Earlier this year, Live Tech Games successfully ran a pilot with ITV, working with the This Morning team, to keep viewers connected even after the programme had ended as thousands of players downloaded Roshambo Live, to play the exclusive This Morning game.

‘We are delighted to announce our investment into Live Tech Games this month. Studio 55 Ventures has sought out new business ideas which bring something fresh and unique to the media and entertainment worlds.’ says Rufus Radcliffe, MD ITV On Demand. ‘Samuel and Nathan perfectly encapsulate what we were looking for: innovative, creative and dedicated to their vision. We believe our investment will allow them to flourish and enable Live Tech Games to work alongside ITV in expanding the reach of our internationally recognised programmes and brands.”

The Live Tech Games offering is a unique platform, combining mobile entertainment and live game tournaments, both exclusively in-venue and nationally, bringing people together, regardless of where or who they are. The platform seeks to fill the gap in the mobile gaming market for live, light-hearted yet competitive games, taking familiar, well known games and transforming them into effortless yet rewarding live experiences. Live Tech Games’ first free app, Roshambo Live, has already enthralled UK players with its adrenaline-filled but nostalgic and simple tournament of Rock Paper Scissors, pitting players nationwide head-to-head in live knock-out rounds for the chance to win huge prizes, ranging from cash to the latest tech to unique experiences! In the last 12 months of play, Roshambo Live has given away over £60,000 worth of prizes to winners up and down the country, changing lives all from the comfort of players’ own sofas. Rapidly expanding its team to keep up with public demand, Samuel and Nathan are looking for the best-in-class talent to join the pioneering mobile game studio; including Senior Producer, Lead Artist, Game Designer, Senior Game Developer, Game Developer and QA & Test Lead. Looking for highly motivated and ready to be challenged individuals, the Live Tech Games core team will work together on the next wave of mobile gaming.

‘Following an incredibly successful pilot with ITV at the start of the year, we were delighted at the opportunity to continue working together. The team at ITV are great and we know their support will help us take Live Tech Games to new heights.’ says Samuel Worsley, co-founder of Live Tech Games. ‘We already have huge plans for new games, but we’re keeping them quiet for now – all utilising our unique Live Tech Games platform and live gaming engine that we’ve spent the past 18 months perfecting. Our pledge to our players is as always: super simple, adrenaline-filled tournament games, to win exciting prizes, that everyone can play, and anyone can win!”

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Frooty Troupe – Game On

GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On!

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GAMOMAT, one of the leading online game developers and independent content providers, is powering up the next Frooty Troupe adventure with the launch of Frooty Troupe – Game On!

At the heart of Frooty Troupe – Game On! is an expanding symbol feature that draws on GAMOMAT’s classic Book-style mechanics, reworked without the need for a Book symbol or Free Games trigger. It all means Free Games-style excitement can be unlocked in the base game: when a Bonus Symbol — a regular symbol with a special background — lands as part of a winning combination, the reel is fully covered by that symbol, and potential wins are paid on all possible lines based on how many reels have the matching symbol at the end of the spin.

While gameplay takes centre stage, the second release in the vibrant slot series follows the feel-good beach vibes of Frooty Troupe – Sun Splash, but this time heads back in time with a retro-themed game featuring familiar fruity characters. This nostalgic adventure comes alive thanks to a retro-inspired, 8-bit soundtrack that ramps up as players progress through different levels.

Melony, Graprielle, Plumbert, Orangela, Lemord and the cherry twins Cherrchill & Cherrlotte have their hands on the joystick as they explore an arcade world ready to battle for high scores and success.

GAMOMAT is releasing Frooty Troupe – Game On! via its Remote Gaming Server, G-RGS, and through the Bragg HUB, ensuring seamless distribution across regulated markets.

The post GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft unlocks its hidden gem: mystical Mayan Destiny

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PG Soft, a world-class digital mobile games company, has unveiled its latest hidden gem from its portfolio, Mayan Destiny.

Set deep within the Mayan Empire, this 3-reel, 3-row video slot features the Wheel of Fate, awakened by the high priestess Ixil under the Sun God’s blessing. Players join the night of the ritual, where roaring flames will reveal visions of destiny and hidden gold. A pulsating tribal rhythm intensifies the quest of uncovering its hidden secrets and golden prizes.

The Prize Wheel Symbol rests at the heart of the game which appears during any main game spin. When the Prize Wheel Symbol spins, it shows either a 1x, 2x or 5x instant prize based on the amount of bet.

When the Bonus Feature is activated, a large wheel with 2x, 4x, 10x, and Double tiles appears on the screen. When players land on a prize tile, it returns its value before it turns black. When players hit the Double tile, all of the prizes are doubled and all the black tiles are restored, with values that can go up to 1,000 times their original value. When the pointer lands on a black tile, the bonus feature ends.

Each additional Prize Wheel symbol that lands on “Double” during the triggering spin, all prizes will  be doubled at the start of the Bonus Feature, giving players a powerful head start on the path to the game’s x10,000 maximum win.

PG Soft’s spokesperson commented: “Mayan Destiny takes players on a magnificent journey into one of the most captivating civilisations the world has ever known. The upgradeable Bonus Feature wheel is the crowning jewel in the game where players can watch their prizes build and grow with every spin.”

The post PG Soft unlocks its hidden gem: mystical Mayan Destiny appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Meet N1 Partners at Conversion Conf in Warsaw

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N1 Partners is heading to Conversion Conf Warsaw 2026, one of the key gatherings for affiliate marketing professionals, taking place on April 1–2 in Warsaw. The event will bring together top affiliates, advertisers, and industry experts, creating the perfect environment for networking, deal-making, and sharing insights.

At Conversion Conf, the N1 Partners team is focused on what matters most: building strong partnerships, discussing high-converting traffic opportunities, and closing deals that scale. Whether you’re looking for exclusive offers, fresh GEO insights, or reliable long-term collaboration, this is where conversations turn into results.

As an active sponsor of the event, N1 Partners is also enhancing the on-site experience for attendees. At this hot and dynamic conference, you’ll be able to stay refreshed with branded water bottles, keeping you energized throughout the day. And if you’re looking to step away from the buzz, the N1 branded PSP zone offers a space to relax, recharge, and enjoy a more laid-back atmosphere while staying connected to the community.

What to expect from N1 Partners

A special focus this time is the N1 SEO Traffic Cup — our exclusive competition for SEO affiliates. At the event, attendees can connect directly with the team,and explore the best strategies for their traffic  to climb the leaderboard and maximize results.

At Conversion Conf, N1 Partners is all about what actually drives results:

  • high-quality traffic partnerships
  • exclusive deals for Tier-1 GEOs
  • insights into top-performing funnels and conversion drivers

Book a Meeting with Our Affiliate Managers

To make the most of Conversion Conf Warsaw, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.

  • Vlad – Affiliate Team Lead
  • Shirin – Affiliate Manager
  • Victoria – Sokolenko, Affiliate Manager
  • Aleksandr – Affiliate Manager
  • Artem – Affiliate Manager

Why meet N1 Partners

Conversion Conf Warsaw is the right place to explore:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

If you’re attending Conversion Conf, don’t miss the chance to meet N1 Partners in person.

Let’s talk traffic, deals, and growth.

Be number one with N1 Partners.

The post Meet N1 Partners at Conversion Conf in Warsaw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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