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ITV invests £2.5 million in live gaming tech startup Live Tech Games
ITV selects pioneering Live Tech Games as part of Studio 55 Ventures.
Live Tech Games announces that ITV has injected a £2.5 million investment into the pioneering tech startup, via the Studio 55 Ventures arm, for a minority stake. The ITV team selected Live Tech Games as part of its wider strategy to enhance ITV’s reach amongst 16-34 year olds.
ITV set up Studio 55 Ventures in 2020 to work with entrepreneurs to build and scale a business within the organisation, taking advantage of ITV’s impressive business experience, backing and support as the businesses take off. With Live Tech Games, ITV has identified a start-up in the burgeoning games sector as a worthwhile investment to complement its wider portfolio of businesses as part of the scheme.
This investment and support in Live Tech Games presents a pivotal opportunity for the company to work with ITV and the UK audience, by leveraging ITV’s globally recognised IP to create new, exciting forms of entertainment direct to consumers’ mobile devices. Earlier this year, Live Tech Games successfully ran a pilot with ITV, working with the This Morning team, to keep viewers connected even after the programme had ended as thousands of players downloaded Roshambo Live, to play the exclusive This Morning game.
‘We are delighted to announce our investment into Live Tech Games this month. Studio 55 Ventures has sought out new business ideas which bring something fresh and unique to the media and entertainment worlds.’ says Rufus Radcliffe, MD ITV On Demand. ‘Samuel and Nathan perfectly encapsulate what we were looking for: innovative, creative and dedicated to their vision. We believe our investment will allow them to flourish and enable Live Tech Games to work alongside ITV in expanding the reach of our internationally recognised programmes and brands.”
The Live Tech Games offering is a unique platform, combining mobile entertainment and live game tournaments, both exclusively in-venue and nationally, bringing people together, regardless of where or who they are. The platform seeks to fill the gap in the mobile gaming market for live, light-hearted yet competitive games, taking familiar, well known games and transforming them into effortless yet rewarding live experiences. Live Tech Games’ first free app, Roshambo Live, has already enthralled UK players with its adrenaline-filled but nostalgic and simple tournament of Rock Paper Scissors, pitting players nationwide head-to-head in live knock-out rounds for the chance to win huge prizes, ranging from cash to the latest tech to unique experiences! In the last 12 months of play, Roshambo Live has given away over £60,000 worth of prizes to winners up and down the country, changing lives all from the comfort of players’ own sofas. Rapidly expanding its team to keep up with public demand, Samuel and Nathan are looking for the best-in-class talent to join the pioneering mobile game studio; including Senior Producer, Lead Artist, Game Designer, Senior Game Developer, Game Developer and QA & Test Lead. Looking for highly motivated and ready to be challenged individuals, the Live Tech Games core team will work together on the next wave of mobile gaming.
‘Following an incredibly successful pilot with ITV at the start of the year, we were delighted at the opportunity to continue working together. The team at ITV are great and we know their support will help us take Live Tech Games to new heights.’ says Samuel Worsley, co-founder of Live Tech Games. ‘We already have huge plans for new games, but we’re keeping them quiet for now – all utilising our unique Live Tech Games platform and live gaming engine that we’ve spent the past 18 months perfecting. Our pledge to our players is as always: super simple, adrenaline-filled tournament games, to win exciting prizes, that everyone can play, and anyone can win!”
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BVGroup
BVGroup community jackpot pays nearly £1m across 501 UK players
BVGroup’s opt-in Epic Community Jackpot has paid out nearly £1 million to 501 customers across its UK iGaming brands, following a drop on June 30, 2026. ThrillTech, which supplied the jackpot technology, said the payout is the first UK “Community Jackpot” of its kind.
The main winner, playing on BetVictor’s online casino, received £488,035.59. BVGroup said 500 additional players across BetVictor, Heart Bingo, Smooth Spins, Betano, Parimatch and TalkSPORTBET each received £976.07 from the same prize pool.
According to the companies, the jackpot was configured to allocate 50% of the total prize to the main winner and distribute the remaining 50% across contributing players, using ThrillTech’s ThrillPots engine. Peter Mareš, Chief Technical Officer at ThrillTech, said: “This is the first community jackpot of its kind in the UK, enabling operators to reward hundreds or even thousands of players with a single jackpot instead of just one. Distributing these payouts at scale requires absolute precision. Our robust technology effortlessly handles the complex mathematics and has advanced protocols in place to ensure that all payouts are delivered exactly as intended.”
The companies also pointed to a previous payout on BetVictor’s “The Jackpots” product last month, when a single BVGroup player won £1,531,130, also powered by ThrillPots. Side bet, opt-in jackpot prize pools are player funded and sit on top of base casino games or sports wagering activity, with this implementation designed to distribute a single drop across a wider pool of contributors.
The post BVGroup community jackpot pays nearly £1m across 501 UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Booming Games renews Hollywoodbets Durban July activation partnership
Provider plans on-site game demos and a new Golden Gallop release on Hollywoodbets later this year.
Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, returning for a second year at the event at Hollywoodbets Greyville Racecourse.
The company said it will run a cowboy-themed stand aligned with the event’s “Country Allure” theme, offering demo versions of games and a branded “Spin and Win” wheel for prizes. Booming Games added that Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin will attend.
Ahead of the event, Booming Games said it has been running a nationwide giveaway offering prizes including VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Ronaldinho.
The companies also pointed to a broader commercial pipeline, with Booming Games stating that new releases are set to go live on the Hollywoodbets platform later this year. One of those is Golden Gallop Hold and Win Extreme 10,000, which Booming Games described as the latest entry in its Golden Gallop series, featuring a 5×3 grid, 25 fixed paylines, a maximum win potential of 12,000x, and bonus features.
Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year, and the launch of the latest game in the Golden Gallop series is the perfect way to celebrate. This year’s event also marks two years since we launched in South Africa, one of the world’s fastest growing and most exciting casino gaming markets.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundations for a long and fruitful partnership, which we hope will remain strong for many years to come.”
The post Booming Games renews Hollywoodbets Durban July activation partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM
Gaming Realms launches Marilyn Monroe Slingo with BetMGM
Gaming Realms has partnered with BetMGM to launch Marilyn Monroe Slingo, an exclusive Slingo title for the operator. The companies announced the release on 30 June 2026.
According to Gaming Realms, the game combines its Slingo mechanic—blending slots-style reels with a bingo grid—with Marilyn Monroe-themed visuals tied to celebrations marking the centennial of the star’s birth.
Ian Robson, Commercial Account Management Lead at Gaming Realms, said: “We are thrilled to further strengthen our partnership with BetMGM through the launch of Marilyn Monroe Slingo. Working closely with BetMGM, we’ve created a bespoke title that captures the glamour and excitement associated with Marilyn Monroe while delivering the engaging gameplay that Slingo fans know and love.
“We look forward to seeing players enjoy this release and the unique blend of entertainment and Slingo action it offers.”
Rob Passerino, BetMGM’s Director of Gaming, said: “Partnering with Gaming Realms allows us to combine an iconic figure with the proven, popular Slingo format. Bespoke games like this are central to how BetMGM differentiates and we are confident our players will love celebrating Marilyn Monroe’s centenary with this new release.”
The post Gaming Realms launches Marilyn Monroe Slingo with BetMGM appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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