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Tenjin Has Been Named Mobile Measurement Partner to HUAWEI Ads

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Tenjin, the leading mobile marketing measurement platform for small and medium-sized app developers and publishers, has been appointed as an official HUAWEI Ads measurement partner. This makes Tenjin a Huawei-approved platform, empowering app marketers to optimize their user acquisition among Huawei device and app users with the help of Tenjin’s powerful attribution and analytics platform.

Tenjin’s best-in-class tools and comprehensive training for innovative mobile gaming app developers and marketers empower them to track the performance of app install campaigns by retention, revenue, ROI and other key metrics on a granular level. Advertisers on HUAWEI Ads will be informed and supported to make vital strategic decisions about the direction of their ad campaigns.

HUAWEI Ads is the service provided by Huawei to advertising partners, building bridges to Huawei device users so that these partners can provide valuable information and quality services for users. It supports display ads, search ads, and ads on HUAWEI AppGallery. It delivers a broad array of mainstream ad formats, including native, banner, and rewarded ads.

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Christopher Farm, CEO and Co-Founder of Tenjin, commented:

“We’re excited to be working with HUAWEI Ads as a measurement partner, supporting marketers to optimize their campaigns with install attribution, ROI and LTV data. With more than 730 million Huawei device users around the world and HUAWEI AppGallery being the Top 3 App market in the world, the opportunities for marketers are immense. Statistics show that advertising budgets invested in the Android ecosystem have continued to rise since the release of iOS14.5, meaning there’s never been a better time to publish in what we currently call ‘alternative’ app stores, but which will soon be central to every marketing campaign.”

David Liu, Director of HUAWEI Consumer Cloud Service Open Platform Business Dept, commented:

“We are happy to welcome Tenjin into the HUAWEI Ads partnership program. We believe that this partnership will help advertisers and app developers from all over the world scale their business”

Tenjin clients can contact their account managers with questions on how to start tracking their HUAWEI Ads campaigns.

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Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share

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Neo Group Ltd. (formerly known as NeoGames S.A.), announced today that Aristocrat Leisure Limited, an entertainment and content creation company delivering world-leading mobile and casino games, has completed the previously announced acquisition of all of the outstanding ordinary shares of Neo for $29.50 per share in an all-cash transaction, representing an enterprise value of approximately $1.2 billion for Neo.

“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Moti Malul, Chief Executive Officer of Neo. “We firmly believe that this Transaction represents a great outcome for all of Neo’s shareholders, customers and employees. We are very grateful to all our stakeholders who have supported us since our inception. I would also like to thank all our employees for their commitment in making Neo the great company it is today.”

The transaction was announced on May 15, 2023.

The post Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share appeared first on European Gaming Industry News.

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.

Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.

In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.

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It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”

Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.

“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”

The post PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON appeared first on European Gaming Industry News.

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EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

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”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

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