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Advantages of NSoft’s Turnkey Sports Betting Solution
NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.
The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.
Compliance Updates
Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence
Dabble, the fast-growing social-first sports betting operator, today announced it has now introduced precise device and location intelligence into its KYC process—an innovative move that has enabled the operator to achieve KYC pass rates above 90% while gaining unprecedented visibility into identity theft and fraud threats. In partnership with GeoComply, these results demonstrate a new model for regulated market entry, where operators can meet strict UKGC compliance requirements while simultaneously reducing friction and strengthening fraud defenses.
GeoComply’s Digital Identity Platform combines identity verification with device integrity, precise location signals, behavioural intelligence, and network-level insights from more than 200 million devices—powering a deeper, real-world view of identity that static, documentation-based KYC checks routinely miss. Dabble selected GeoComply to strengthen its KYC framework with this real-world identity model, ensuring full UKGC alignment while moving beyond traditional approaches that rely solely on documents and databases.
“We didn’t just want to tick a regulatory box,” said Anthony Cugnetto, Head of Product at Dabble. “Having worked with GeoComply in the US, we understood the potential of grounding identity in precise device and location intelligence — not only for compliance and anti-fraud, but for growth.”
“By integrating these real-world signals into our KYC process, we’re seeing higher pass rates, lower friction, and far greater visibility into the funnel earlier in the user journey — allowing us to detect highly advanced identity misuse that traditional UK checks simply can’t see. GeoComply gives us a level of confidence in user identity that wasn’t possible before.”
Precise location, device, and behavioural data reveal previously undetected patterns
Within the first weeks of rollout, GeoComply surfaced coordinated patterns of fraudulent activity—insights that legacy KYC approaches built on static, point-in-time identity checks typically cannot detect:
- A single residential address in Preston was home to +250 “unique” devices, revealed to be a bonus-abuse cluster. GeoComply detected device manipulation across identical device models, upon which +250 accounts were created using inconsistent identity attributes—behaviour aligned with stolen or synthetic ID use. This group was actively exploiting Dabble’s welcome and referral promotions.
- What looked like ~2,000 “unique” devices turned out to be a concentration of emulator- and VM-like environments in central London. GeoComply’s precise location and device integrity signals surfaced advanced spoofing patterns and anomalous device behaviour associated with mass account-creation attempts. These attempts would have bypassed traditional geolocation and KYC controls used by others in the UK market, but were exposed through GeoComply’s device integrity and anti-spoofing controls.
- Stolen and synthetic identities that would have passed traditional KYC checks were surfaced, revealed when cross-referenced against GeoComply’s device integrity signals, behavioural markers, location consistency, and high-risk email-domain correlation.
- Email-intelligence signals showed 97–98% precision, correlating with accurate location and device risk signals to reinforce suspicious clusters and providing early-stage validation of identity misuse.
These findings were detected even before automated blocking was enabled, proving the power of grounding identity in real-world signals rather than static data sources.
High conversion, low friction — a breakthrough for regulated market entry
Despite exposing sophisticated identity misuse, legitimate players moved through onboarding seamlessly:
- KYC pass rates of +90%
- 80–85% voluntary opt-in to device and location checks
- Low false positives, enabling faster approvals and fewer manual reviews
- Minimal engineering lift, thanks to Dabble’s existing integration with GeoComply in the US
“Dabble’s innovative approach proves what operators everywhere are beginning to realize: the old way of doing things is broken,” said Kip Levin, CEO of GeoComply. “Fraudsters can fake documents, manipulate devices, and spoof IP—but they can’t fake physics. By grounding identity in real-world signals, Dabble has set a new benchmark for how operators can protect users, increase trust, and accelerate onboarding. And they’re doing it without adding friction.“
Dabble creates a repeatable blueprint for global expansion
Dabble’s UK entry showcases a new industry standard for regulated market launches:
- Identity verification that supports high conversion
- Real-world identity signals that fraudsters cannot fake
- A modular platform that scales across jurisdictions
- A unified, truth-based view of users from the first interaction
Together, these capabilities provide operators with a repeatable, scalable model for entering new regulated markets with confidence.
The post Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins
Following the launch of its inaugural women-focused VALORANT tournament La Imperia, the Insurgence Gaming Company has announced its second competitive initiative, MOBA Legends 5v5 Discord Play-Ins, a series of open community tournaments created to make organised competition more accessible to emerging players.
While La Imperia introduced a visibility-led invitational format, the MOBA Legends 5v5 Discord Play-Ins take a different approach. The series is built around open participation and will be hosted entirely online, with all tournament operations managed through Discord. This allows teams from across India to compete in a structured setting without the restrictions often associated with invite-only events.
The Play-Ins are designed as a starting point for players and teams who want to experience organised competition. Matches will be played in a 5v5 MOBA Draft Pick format, with scheduling, match reporting, and communication handled through dedicated Discord channels.
The announcement continues Insurgence Gaming Company’s early focus on grassroots esports. The company was created to address gaps in India’s competitive ecosystem, particularly at the amateur and semi-professional level where consistent tournament opportunities are still limited.
Speaking on the launch, Jasper Shabin, Founder of the Insurgence Gaming Company, said: “With La Imperia, we focused on visibility. With the Discord Play-Ins, the focus shifts to access. Competitive players need regular places to play, improve, and test themselves, not just one-off tournaments. MOBA Legends 5v5 is one of the most accessible competitive titles on mobile, which makes it a strong fit for an open, community-driven format.”
Beyond competition, the Discord Play-Ins are also intended to build a sense of continuity. Players will have access to channels dedicated to match coordination, tournament updates, and post-game discussion, helping teams stay connected beyond a single tournament run.
With the MOBA Legends 5v5 Discord Play-Ins, the Insurgence Gaming Company continues to shape its identity around community-first formats, pairing visibility-led initiatives like La Imperia with open competitive pathways that support long-term grassroots growth in Indian esports.
The post Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Nomzamo Radebe as COO
Sun International has announced that Nomzamo Radebe will join Sun International as Chief Operating Officer: Hospitality & Sales, effective 2 February 2026.
“Nomzamo will play a pivotal role in advancing our hospitality and property businesses, contributing fresh insights as we continue to build world-class capabilities and pursue our ambition to be a digitally led, market-leading, omnichannel gaming company,” said Ulrik Bengtsson, CEO of Sun International.
Nomzamo is a Chartered Accountant with over 27 years of experience, including 20 years in senior leadership roles across the real estate sector. She joins Sun International from SA Corporate Real Estate Ltd, where she served as COO, and has held executive positions at Excellerate JHI, Pareto Limited and National Treasury. Her expertise includes property asset management, portfolio optimisation, mergers and acquisitions, treasury management and stakeholder engagement, having led teams managing portfolios valued at over R10 billion.
Nomzamo has been recognised with the Five Star Woman Award and IPM Business Leader of the Year and serves on the board of SAPOA.
“I am excited to join such a strong brand like Sun International. I look forward to interacting with the various teams to drive performance and deliver on our business strategies and value creation plans in the hospitality division,” said Nomzamo Radebe.
The post Sun International Appoints Nomzamo Radebe as COO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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