Latest News
Affilka by SOFTSWISS Bolsters its Presence with FizzSlots
Affilka by SOFTSWISS is experiencing further marketplace growth as it launches another new project – FizzSlots. FizzSlots is a fresh online casino brand which operates on the Curacao licence and is launching its own affiliate program FizzSlots Partners. By integrating with Affilka, FizzSlots Partners will take advantage of the SOFTSWISS solution’s built-in payment processing, interface customisation, as well as in-depth affiliate database management features.
Affilka expedites its growth – this year alone the brand signed over 25 brands and the number keeps increasing. Despite being a newcomer in affiliate marketing, this month Affilka bypassed the landmark of 100 iGaming brands.
This new partnership will grant FizzSlots Partners the possibility to work with Affilka’s flexible commissions constructor, providing highly customisable RevShare, CPA and Hybrid types of commissions.
The platform grants detailed statistics along with affiliate and player reports with advanced segmentation, filtering and data grouping. Statistics on registrations, deposits and income from players are updated once an hour in the partner’s personal account.
The project launched on May 17th, 2021. At the moment FizzSlots operates only on the Ukrainian market with plans to soon expand to a variety of different territories including India, Australia, New Zealand as well as Eastern Europe and the CIS.
The brand’s new affiliate program, FizzSlots Partners, was created with the intention to boost revenue through affiliate marketing and attract new players to the game at FizzSlots. After registration, affiliates are assigned with their own personal manager who helps configure the settings of the advertising campaign and postbacks.
Commenting on the new partnership, Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, said: “ Affilka continues to boost its presence in the iGaming industry and we’re glad to be launching this project with the new kid on the block, FizzSlots, who are surely similar to us in their constant strive for innovation and usability of their services.”
Alex Slavsky, CEO of FizzSlots, comments on the new partnership: “When creating FizzSlots Casino, we drew on our experience in the online gaming industry and pursued one simple goal – to make the most convenient and fastest online gaming solution. Our young and dynamic team always tries to use the best world practices and online solutions to ensure the maximum level of comfort when using our casino for both beginners and experienced players. So it’s super exciting for us to be partnering with Affilka to launch our brand-new affiliate program to increase revenue and connect with our players even more.”
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About FizzSlots
Despite the short period of operation, the young casino FizzSlots can be called ideal. The company has thought through everything to the smallest detail to provide maximum comfort to all fans of gambling entertainment. We are pleased with the logically compiled menu, thanks to which even a beginner will easily understand which section he needs at the moment, as well as an extensive game room and a functional personal account. The institution puts the interests of visitors in the first place, so all the conditions for high-quality gambling are created here. The seriousness of the operator is confirmed by the official license of Curacao.
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Compliance Updates
Why stakeholders must be vocal as part of UKGC consultation on gaming machines
As the UK Gambling Commission announces the launch of its consultation on proposed new rules for gaming machines, Nick Arron, lead partner for the Gambling Team at Poppleston Allen urges stakeholders to ensure they are heard
The UK Gambling Commission this week announced the launch of a 16-week consultation, seeking input on proposed new rules for gaming machines in retail venues.
The consultation focuses on technical standards and related testing strategy and aims to improve consumer protection through a number of proposed changes. The consultation is due to end on May 20.
Nick Arron, lead partner for the Betting and Gambling Team at Poppleston Allen, encouraged stakeholders such as operators and licensees to have their say on what impact these proposed changes will have, including the potential costs.
He said: “Robust stakeholder engagement is an important part of this progress. It’s important that operators have their say so that the regulatory framework balances both consumer safety and industry sustainability.
“Changes will require affected businesses to update their processes and technologies to ensure that any changes are not only implemented by the required date but also properly enforced.
“As this consultation progresses, operators will need to weigh the implications of adopting these new standards, not least the cost. While the intention is to enhance consumer protection, businesses must carefully assess the operational and financial implications of the proposed changes.
“While the Gambling Commission’s initiative is a positive step in prioritising consumer safety, the real challenge will be ensuring that the proposed regulatory adjustments are manageable for businesses already operating under thin margins.”
Tim Miller, Gambling Commission executive director for research and policy, said: “We recognise that regulatory changes that impact the design of machines can come with considerable costs.
“We are encouraging consumers, gambling businesses and other interested groups to share evidence that will assist us in measuring both the likely regulatory impacts of the proposed changes and the likely costs of implementing them.
“This evidence will be invaluable to helping make a robust assessment on whether the benefits to consumers are proportionate to the costs involved.”
The post Why stakeholders must be vocal as part of UKGC consultation on gaming machines appeared first on European Gaming Industry News.
Balkans
Pateplay’s newest partner in Bosnia and Herzegovina
Pateplay is thrilled to unveil its latest strategic partnership with WWin, a premier online operator in Bosnia and Herzegovina.
Martin Yonovski, BDM & CMO at Pateplay, on the collaboration: “Partnering with WWin is a significant step forward for Pateplay. We’re eager to combine our strengths and expertise, and we’re confident this collaboration will open new doors for growth and huge success for both parties”.
Through this alliance, Pateplay is further accelerating its global expansion efforts, poised to achieve extraordinary milestones and deliver unparalleled experiences to players worldwide.
The post Pateplay’s newest partner in Bosnia and Herzegovina appeared first on European Gaming Industry News.
Compliance Updates
GoldenRace fuels growth in Europe with renewed MGA certification
GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is thrilled to announce the renewal of its Maltese certification, successfully tested by BMM lab and approved by the Malta Gaming Authority (MGA). This renewed certification keeps unlocking opportunities in Romania, Poland, Serbia and other MGA-regulated territories, giving operators a golden ticket to tap into new revenue streams in highly regulated markets.
In Romania, where 88% of the population has internet access, the online gambling market is thriving, offering significant opportunities for operators to attract a tech-savvy audience. Serbia, ranked 8th in Europe for gambling revenue, continues its rapid expansion with over 2,200 betting shops and a flourishing online gambling sector. Meanwhile, Poland’s well-regulated and mature market is a compelling destination for operators seeking sustainable growth.
Any games that have been approved under its newly recertified license in Malta, are also eligible for inclusion under its Class II license in Romania, upon the successful completion of the ONJN approval process. While this certification eases the path in these markets, local regulators may require additional approvals. Operators are advised to present these certifications to their respective regulatory authorities to ensure seamless compliance.
Markets on the rise demand winning content
Compliance may open the door, but content is what keeps players loyal. GoldenRace is helping operators target new demographics and grow market share by offering an incredible portfolio of certified games.
In markets such as Romania and Serbia, football is the main revenue force. GoldenRace continues to dominate this space with its newly certified football games, including its most new football format and games such as Football League, World Cup, Euro tournaments (Champions League & Euro League), La Libertadores and Single Soccer.
With online sports betting making up 58% of Romania’s gambling market and Serbia’s sports betting sector projected to grow by 4.93% between 2025 and 2029, GoldenRace has certified games such as Penalt2Win, Basketball 3×3, Horse and Greyhound racing, MMA (Single & Tournament) and several thrilling motor racing titles, such as Grand Prix Indianapolis 60, Motorbike and Speedway racing.
Eastern Europe’s enduring love for number-based games creates another profitable avenue for operators. Certified games such as Keno & Keno Deluxe, Spin2Win (Royale & American) and Perfect6 are designed to meet the unique preferences of players in these regions.
Insights show that players in Poland and neighboring regions prioritise financial rewards, with 56% listing it as their top motivator for gambling. For those players seeking big payouts potential, Crash Games are leading the charge. After a stellar debut in GoldenRace’s Crashmas campaign, games like Jet Escape, Boom Ball Juggle, Fire Crash, Bank Run and Meteoroid are now part of the certified portfolio.
The post GoldenRace fuels growth in Europe with renewed MGA certification appeared first on European Gaming Industry News.
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