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BETER’s personal record: 7,500 matches of Setka Cup for sportsbooks per month

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Sports & esports betting provider BETER achieved an incredible result — the company has provided betting operators with 7,500 Setka Cup’s sports matches in one month. From January to May 2021, the ratio of matches has grown by 25%. 

Setka Cup holds table tennis, tennis, and beach volleyball tournaments, and the first discipline is the most sought-after among betting operators. BETER provides operators with live streaming, live data and odds for 6,500 table tennis matches per month.

 

During its first year, Setka Cup increased the number of events x5 

Setka Cup is an international sports tournaments. The platform was established in 2018 and initially focused only on table tennis tournaments. Setka Cup clearly outlined the concept of tournaments to meet the betting market demands from the very beginning. All matches of the platform are dynamic, engaging, have efficient schedules, and last up to 30 minutes on average. 

During its first year, the Setka Cup has accomplished enormous work to expand the number of games. As a result, tournaments have become popular with athletes and fans. For example, in 2019, the number of table tennis matches increased fivefold, from 400 to 2,500. At that time, 450 athletes participated in the tournaments. Organizers have provided comfortable conditions for the training, rest and recovery of the players to avoid sports injuries and professional burn-out. Athletes don’t play more than three days in a row and can’t participate in more than one Setka Cup tournament per day. 

In 2020, Setka Cup’s fast table tennis tournaments were already well-known among the local sports community and sportsbooks. Before the pandemic, the Setka Cup was already a well-established quality product. During Covid-19, Setka Cup has only strengthened its position in the market of fast sports content by providing 24/7/365 matches.

“I would say that the pandemic rather highlighted the benefits and relevance of our product in the industry. The demand was there even before. With many partners with whom we began to cooperate in 2020, negotiations had started long before the pandemic,” said Alex Barkar, CEO of BETER.

In 2020 Setka Cup opened a new table tennis arena and increased the number of matches to 5,500 per month. The Setka Cup shows its strong commitment to strict requirements for each table tennis match. The infrastructure of each location complies with the up-to-date international standards, equips all locations with professional table tennis flooring and lighting, ventilation, and air-conditioning systems. In addition, only 2 players and 1 referee can be present in the play area during the game to avoid any possible interruption into the match and final result.

“The launch of the location was a significant step for the Setka Cup. We proved our ability to expand the tournaments and still provide a wide range of quality events with stable access to the content from any place in the world. At that time, I understood that reaching an international level is only a matter of time,” Alex Barkar continued.

 

New disciplines and international expansion of Setka Cup

In May 2021, Setka Cup opened its first location in the EU (Prague, the Czech Republic) and became an international table tennis platform. It was crucial for the tournaments and just proved that Setka Cup games are popular with foreign sports communities and demanded among sportsbooks worldwide.

Today, the tennis and table tennis tournaments comprise 700 active players and are held at 12 arenas in Prague, Kyiv, Dnipro, and Lviv, with a total area of 3,487 sq. meters. All games are dynamic, last up to 30 minutes on average, and can have up to 20 betting markets. Live analytics and detailed player statistics are also available for each game.

In June 2021, the Setka Cup announced the launch of a new discipline — beach volleyball. More than 150 players, beginners and masters of sports in classic and beach volleyball, have already become tournament participants. The ranking system is the same for table tennis, tennis and volleyball players. All athletes are divided into groups of equal skills, which helps to make the game even more engaging and non-predictable.

The Setka Cup now holds over 7,500 matches in 3 disciplines per month: tennis, table tennis, and beach volleyball. The tournaments are featured on sportsbooks in 150 countries and receive 13 million views per month. 

“Now I look back and understand what tremendous work we have done. We started from one small table tennis room with few players and minimum technical equipment, and now the Setka Cup manages 13 rooms for 3 disciplines with 700 players. It is astounding,” Alex Barkar added.

“We are constantly strengthening the position of the Setka Cup as a leading organizer of fast sports tournaments. It also helps betting operators to expand their sportsbook’s offer with high-quality events.”

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.

Setka Cup — international sports tournaments 24/7 that help betting operators fill airtime with profitable, fast, and high-quality content in prime and non-prime hours. Setka Cup offers 7,500 tennis, table tennis, and beach volleyball tournament events per month. 

The platform created unique media channels, including Setka Cup TV, which covers table tennis’s sporting and educational events and engages the sports community, fans, and bettors. Setka Cup tournaments are featured on sportsbooks in 150 countries and get 13M views per month.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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