Affiliate Industry
First Look Games launches Sentiment Analysis

Innovative tool uses natural language processing and artificial intelligence to decipher the sentiment behind affiliate game reviews
First Look Games, the platform that directly connects game studios with online gambling affiliates, has launched a new Sentiment Analysis tool that will help developers better understand how their games are being received by affiliates.
The First Look Games (FLG) Sentiment Analysis tool uses natural language processing (NLP) and artificial intelligence (AI) to read and decipher the sentiment behind reviews written by all of the affiliates that have signed up to and utilised FLG.
Each affiliate review will then be given a Sentiment Score from 1 (clearly negative) through to 5 (clearly positive) with the average score for each game collated and then shared back to the studio. Developers will also receive an average score for all their games.
Sentiment Scores will also be factored in to the First Look Games Index, which ranks all of the games listed in the FLG Library. The Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play Demo Game sessions played.
The Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.
The addition of this new tool continues First Look Games’ approach to demonstrate the value and importance that its affiliate users have in the successful marketing of online casino games.
Tom Galanis, Managing Director of First Look Games, said: “Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates.
“Our Accuracy Management Service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.
“Sentiment Analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players. Combined with the other tools and services we provide such as the Demo Game Server, Accuracy Management, First Look Premium and our Coverage Reporting, Sentiment Analysis is another piece of the technical innovation puzzle that makes our platform – and the affiliates we work with – the ultimate vehicle to market online casino games.”
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Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on Gaming and Gambling Industry in the Americas.
Affiliate Industry
Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries

Ivan Kraynov, co-founder of Boomerang Partners, is stepping away from the company to focus on new investment projects across various industries. Boomerang Partners, a dynamic global brand, will continue its growth trajectory by expanding its market share and reaching new industry heights.
Since co-founding Boomerang Partners in 2020, Ivan Kraynov has played a key role in shaping the company’s strategic direction and driving its growth.
“Looking back over the past five years, I’m truly proud of what we’ve accomplished so far — from forming a brilliant team and launching award-winning campaigns to turning Boomerang into a recognized name in the industry. I’m grateful to everyone who’s been part of this journey and am now excited to see what the future holds for my new team during our transition into different types of investment opportunities” said Kraynov about his departure. “I believe one of the most important principles in business is knowing when to shift your focus and let go — and for me, that time is now. I’m moving on to concentrate on other projects where I’m involved as a co-founder or as an investor. I am proud to be leaving Boomerang Partners in the capable hands of true industry leaders.” According to Ivan Kraynov, his upcoming ventures involve projects in IT, HoReCa, and other sectors.
Boomerang Partners is a global brand operating as an affiliate program and agency from a direct advertiser. Its growing portfolio includes more than 15 iGaming brands. The company has strengthened its market presence through notable partnerships — including with AC Milan and football star Alisha Lehmann. In 2024, Boomerang launched the first annual affiliate traffic tournament, the Golden Boomerang Awards. This year, the awards ceremony has attracted more than 400 teams worldwide, highlighting both the scale of the event and Boomerang Partners’ recognized status in the market.
The post Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries appeared first on European Gaming Industry News.
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