Africa
APO Group’s new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world
Images – and press releases – about African sport will be made instantly available to over one million global Getty Images subscribers
APO Group, the leading Pan-African communications consultancy and press release distribution service, today signed an exclusive agreement with Getty Images, a world leader in visual communications, that will make images – and press releases – about African sport instantly available to tens of thousands of media organizations all over the world.
As a result of the collaboration between the two companies which started in 2019, Getty Images’ vast network of over one million global subscribers will have access to APO Group clients press announcements and high-quality editorial images.
This will come at no extra cost to the standard price of APO Group’s Pan-African press release distribution service. APO Group’s multinational customers are active all across Africa, and this new arrangement will help shine a light on some of the positive stories being told on the continent every day.
Sport also has a major role to play in the changing of global perceptions about Africa. Getty Images is the official photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs including FIFA and the International Olympic Committee (IOC), so its media subscribers are used to seeing the very best sporting imagery.
APO Group is the exclusive Pan-African communications consultancy for the NBA and the Basketball Africa League. APO Group is also the Main Official Sponsor of World Rugby’s African association, Rugby Africa, and an official sponsor of Team Qhubeka Assos, the only professional African cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day. Through these partnerships, APO Group will be able to showcase the best of African sport to new audiences all over the world.
Getty Images is one of the most instantly recognizable names in international media, with over one million clients in almost every country in the world. It has over 425 million assets, encompassing the latest global news, sports, celebrity, music and fashion coverage, as well as exclusive conceptual creative images. It is also home to the world’s largest commercial archive.
APO Group has led the way in press release distribution in Africa since 2007. Its client-base features prominent international companies from diverse industries, all of whom have great insights to share and stories to tell as they establish operations in Africa, or develop their presence on the continent.
One of the company’s main goals is to find a new way of challenging international perceptions and changing the narrative about Africa. Ultimately, it is about driving trade and investment, and helping to stimulate African economies as well.
“This is a truly groundbreaking moment,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “For our clients, it means an incredible opportunity to reach further with their content than ever before. For Africa, it means the chance to break the cycle of negative news and show the world the bigger picture. I am so thankful to Getty Images for opening their network to Africa. They are using their unparalleled reach and reputation to elevate our continent on the world stage.”
“We are pleased to continue our partnership with APO Group and offer African businesses and organisations access to the world’s newsrooms via our unrivalled distribution platform,” said Eugene Cariaga, Senior Director at Getty Images.
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Africa
Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins
This February, SpringbokCasino.co.za redefines the season of love with ‘Whalentines Month’, a unique feature inspired by the majestic whales visiting South Africa’s coast. The campaign celebrates love as a patient, enduring, and natural force.
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The feature explores the ocean’s gentle giants:
- Gentle Giants of Love: Highlights whales’ profound social bonds and family loyalty.
- A Romantic Sanctuary: Showcases why South Africa’s waters are a chosen haven for whale courtship.
- Oceanic Love Songs: Reflects on the whales’ haunting, far-traveling serenades.
- Motherhood Depths: Reveals the ultimate devotion between whale mothers and calves.
- Celebrating Right: Encourages embracing patience, care, and nature’s timeless love stories.
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The post Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming
Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.
Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.
As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.
Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.
Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”
“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”
The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AFCON 2025
AFCON’s month of football did not lift iGaming demand — Blask data analysis
AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even in the nations with teams that reached the final stages.
Key findings from Blask data
- No broad uplift: Overall iGaming demand did not climb consistently across markets during AFCON.
- Weekly rhythm dominated: The Blask Index largely followed pre-existing weekly patterns; matchday timings rarely overrode those cycles.
- Host-country anomaly: Morocco — with more viewer-friendly kick-offs (five of seven on Sundays or Friday evenings) — recorded the largest single day-to-day Blask Index move (26 December, Morocco vs Mali at 21:00 local).
- Vertical competition mattered: Live-match excitement often drew attention away from casino play rather than increasing it. Hourly Blask Index figures frequently fell or stayed flat during national-team matches.
- Market-share stability: Dominant brands (usually 1–4 operators) retained their daily shares; AFCON did not reshuffle leaders in most markets.
Why AFCON didn’t create a sustained iGaming spike
- Calendar beats event noise. Daily and weekly user habits — workweek rhythms, prime-time viewing slots and local schedules — remained the strongest determinants of iGaming demand.
- Attention is finite. While live betting benefits from matchday attention, casino verticals compete for the same user time. In practice, watching matches often reduced casino activity.
- Operator strategy limits volatility. In markets controlled by a few large operators, firms manage audience attention by shifting promotions across verticals rather than expanding overall demand. That keeps market shares relatively steady.
Notable exception: Nigeria’s operator flip-flop
Nigeria bucked the broader trend: two brands controlling 70%+ of audience attention exchanged top positions frequently. Bet9ja was the 2025 leader overall, but SportyBet overtook it on most AFCON days, including all Nigeria team matchdays — showing how high-profile tournaments can temporarily reorder leaderboards where competition is extremely concentrated.
What this means for operators and marketers
- Promotions should be tactical, not assuming scale. Expect matchday windows to deliver spikes in live-bet engagement but not necessarily a net rise across iGaming.
- Vertical-specific offers perform better. Tailor live-betting promos during matches and protect casino revenues with off-peak incentives.
- Local kick-off times matter. Host nations or markets with viewer-friendly schedules can see stronger short-term lifts — use that to time campaigns.
Conclusion
AFCON 2025 drew continent-wide interest, but Blask’s daily and hourly data indicate no broad, sustained iGaming uplift. Instead, the tournament rearranged attention — boosting live-bet engagement at times while leaving overall demand on its usual calendar-driven trajectory. For operators, the insight is clear: the calendar is king, and major sporting events tend to redistribute, not expand, iGaming activity.
The post AFCON’s month of football did not lift iGaming demand — Blask data analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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