Canada
DraftKings Commits to Have A Game Plan.® Bet Responsibly.™ Public Service Campaign Spearheaded by the American Gaming Association
DraftKings Inc. announced the company will collaborate with the American Gaming Association (AGA) to promote the AGA’s Have A Game Plan.® Bet Responsibly
“We are excited to join forces with the American Gaming Association to promote their forward-thinking public service campaign, Have A Game Plan,” said Christine Thurmond, DraftKings’ Director of Responsible Gaming. “Customer safety is paramount, and we are confident that implementing Have A Game Plan alongside our own responsible gaming messaging and tools will enable us to increase customer exposure to responsible gaming practices and ultimately foster safer play.”
Through Have a Game Plan, the AGA and its partners educate consumers on the basics of responsible sports betting while increasing awareness of problem gambling. DraftKings will roll out campaign signage, including physical and electronic posters, at its retail properties, with the goal of teaching patrons about the signs of problem gambling and behaviors and practices that align with responsible sports betting. DraftKings operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York.
“Responsibility is a fundamental priority for the American gaming industry,” said Casey Clark, AGA Senior Vice President of Strategic Communications. “With more than 100 million American adults now able to legally bet on sports nationwide, it is critical to educate consumers about how to safely and responsibly bet on the sports they love – and bringing the Have a Game Plan campaign to DraftKings’ extensive network of sportsbooks and customers is a great way to do just that. We are thankful for their significant commitment to keeping bettors safe and educated about responsible gaming.”
Outside of the retail sportsbooks, DraftKings will incorporate Have A Game Plan into its owned channels, including digital marketing and social media, and alongside its existing responsible gaming framework, It’s More Fun When It’s For Fun. The company uses these channels to inculcate responsible gaming behaviors in customers, including upon their first deposit into the mobile sportsbook, and regularly thereafter. In addition to the Have A Game Plan campaign, DraftKings will use It’s More Fun When It’s For Fun to promote responsible betting through social media, with ongoing content released from the DraftKings Sportsbook account to highlight player protection information and tools.
DraftKings’ responsible gaming mission is to mitigate harm and protect vulnerable populations using groundbreaking technology, providing training and resources for employees and consumers, and by supporting evidence-based research. DraftKings and the AGA are contributors to the International Center for Responsible Gaming’s Fund to Support Research on Sports Wagering. DraftKings tailors its products across sports wagering and iGaming to provide customers with responsible gaming tools, resources, and services they need to play responsibly. These practices include limit setting, cooling-off periods, and self-exclusion.
Have A Game Plan has wide support throughout the sports betting ecosystem. DraftKings joins several of its sports league collaborators which have already joined the initiative, including UFC, NASCAR, and the PGA TOUR.
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Gaming Corps, the Sweden-based publicly listed game development studio, has secured a new content partnership with High Flyer Casino, an AGCO-licensed online gaming operator in Ontario, Canada. The agreement marks another strategic step forward for Gaming Corps as it continues to grow its footprint in one of North America’s most competitive regulated iGaming markets.
As part of the deal, a curated selection of Gaming Corps’ slot titles will be made available to High Flyer Casino players across Ontario. The initial launch includes 3 Pigs of the Caribbean, a swashbuckling instalment from the well-known 3 Pigs franchise, alongside Savannah Stacks, a high-volatility slot inspired by the thrills of a safari adventure.
High Flyer Casino has established itself as a slots-focused operator with a strong reputation for value-driven, mobile-first gaming experiences tailored to Canadian players. Operated by Ellipse Entertainment Limited, the company draws on more than 25 years of industry expertise and offers a diverse portfolio that features over 100 exclusive games. Its offering is further enhanced by the proprietary Reel Jackpot brand, popular Money Spinner titles, and a wide range of progressive slots.
Commenting on the partnership, Adam Pentecost, Chief Revenue Officer at Gaming Corps, said:
“High Flyer Casino has carved out a clear position in Ontario with a focused slots strategy and a strong understanding of what local players are looking for. Bringing our most recognisable titles to their platform allows us to reach a highly engaged audience in a market that continues to set the pace in North America. This agreement represents another meaningful step in expanding our distribution with operators who value distinctive content and long-term portfolio growth.”
Man Mac, Head of Marketing at High Flyer Casino, added:
“At High Flyer Casino, we are building a slot lineup that blends proven player appeal with unique and memorable gaming experiences. Gaming Corps’ portfolio fits perfectly with that approach, delivering polished, entertaining games that are full of personality.”
The post Gaming Corps takes flight in Ontario with High Flyer Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CasinoCanada is delighted to reveal a collaboration with GG.BET, a prominent global platform for esports and sports betting. This partnership will broaden GG.BET’s footprint in important regional markets and deliver focused, captivating content for fans of esports and sports wagering.
In this partnership, CasinoCanada will team up with GG.BET to create tailored reviews and SEO-focused content for local audiences. This initiative will enhance GG.BET’s exposure and provide players with trustworthy information and a smooth user experience.
CasinoCanada is an online gaming guide run by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “GG.BET is a pioneering force in the esports betting space, combining innovation with deep industry knowledge. Partnering with CasinoCanada aligns perfectly with our goal to support platforms that prioritise player engagement and responsible growth. Together, we look forward to delivering valuable content that resonates with esports and sports fans alike and contributes to the sustained success of GG.BET.”
GG.BET is a global wagering platform created by esports specialists to provide an exceptional esports betting experience along with a variety of conventional sports betting choices. The platform provides over 30 esports categories, featuring both console and mobile games, along with more than 40 conventional sports.
GG.BET additionally offers AI-driven virtual sports, including virtual leagues for football, basketball, and tennis. The platform improves user interaction with a tailored feed and a customizable gaming avatar that develops as players progress through GG.Leagues stages. GG.BET emphasizes player safety and client support, upholding strict standards in data security and user assistance.
GG.BET fosters esports growth through collaborations with teams and sponsorships of prominent tournaments, such as BLAST Premier (CS2), PGL Major, and Dota 2’s The International. Since 2020, GG.BET has partnered with NAVI and Team Vitality’s CS2 lineup.
The brand has gained international acclaim, securing the Best Esports Operator title at the EGR Operator Awards 2023 as well as the SiGMA Europe Awards 2023. This achievement persisted with the Esports Operator of the Year accolade at the EGR Global Operator Awards 2024, succeeded by Operator of the Year for Central and Eastern Europe at the EGR Global Europe Awards 2025.
Serhii, Head of Affiliates at GG.BET, added: “We’re pleased to launch our partnership with CasinoCanada. Their strong regional expertise and engaged audience make them a valuable partner for us. We see great potential in this cooperation to strengthen GG.BET’s presence in the region and build long-term growth together.”
The post CasinoCanada and GG.BET Forge Strategic Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Continent 8 Technologies, a premier provider of advanced managed IT solutions tailored for the worldwide iGaming and online sports betting sector, announces its official launch in Alberta, Canada. This growth comes after the province unveiled its competitive iGaming regulatory framework and the Alberta Gaming, Liquor and Cannabis Commission (AGLC) issued comprehensive hosting and security requirements, representing another important milestone in Continent 8’s enduring dedication to the North American market.
With established operations in Ontario – where the company effectively introduced its Public Cloud solution in Toronto in direct response to the province’s launch of its iGaming market in 2022 – Continent 8 brings to Alberta the same level of regulatory insight, technical expertise, and customer-focused innovation that has positioned it as a reliable partner throughout Canada.
Alberta’s iGaming regulations outline specific hosting and data management responsibilities for suppliers and operators. For instance, every data centre utilized by licensees must obtain AGLC approval, which includes data residency, cross-border transfers, and encryption key management.
The province requires fully operational disaster recovery infrastructure and unalterable, encrypted backups, along with stringent conditions for quarterly testing and offsite storage—fields where Continent 8’s expertise offers instant benefits.
Besides hosting requirements, Alberta implements some of the most thorough security standards in the nation, such as mandatory MFA, compliance with SOC 2 and ISO 27001, yearly penetration testing, and extensive log retention mandates.
“Our heritage means we understand the rigorous regulatory expectations, and the operational challenges operators and suppliers face when entering new markets,” said Michael Tobin, CEO and Founder of Continent 8 Technologies. “Alberta’s standards are comprehensive, particularly around disaster recovery, backups, and security. We have built our solutions so customers can meet these requirements confidently from day one. We are excited to support customers as Alberta opens its market and continues Canada’s growth story.”
The post Continent 8 set to back Alberta’s iGaming operators and suppliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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