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ASX Enters Distribution Agreement with 4Tune Entertainment Group for North American Sports Gaming Markets

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Portland, Oregon – The American SportZ Exchange (ASX) has announced a major distribution agreement for its social gaming products with 4Tune Entertainment Group. The deal has the potential to reach over 90 million digital users in the USA. ASX is a new fantasy sports betting company, led by gaming industry visionary Paddy Power, where virtual shares in players and teams can be ‘traded’. The FinTech-inspired startup, which will allow users to buy or sell ‘shares’ based on how they believe a player or team will perform, is being described as “the world’s first sports trading exchange”. It will offer live ‘share prices’ of individual players and teams based on expected performance.

Power says that he has already entered partnership discussions with multiple US professional sports teams and broadcasters. These include the Philadelphia Phillies and Toronto Blue Jays MLB teams, Las Vegas’s Golden Knights NHL, New Orleans Saints NFL, and the online sports subscription video streaming service DAZN, while the Canadian broadcasting and telecoms group Rogers Sports & Media is also in discussions with the Company.

4Tune CEO, Robert Miller said: “The ASX set of products and fan engagement tools has significant appeal for US professional sports teams. Our strategic sports broadcast partners see ASX as an intuitive extension of fantasy sports with the excitement of a trading marketplace. The ASX team has combined intuitive play using familiar stock exchange transactions with the dynamics of live sporting events and in-stadia play.

ASX and 4Tune are exploring several application models which include a standalone exchange for fans and a white-label solution for major sports teams or media operators. Paddy Power said: “There are opportunities for teams and clubs to own their fans’ engagement in this type of activity.” Pending completion of ASX capitalization, 4Tune expects to launch ASX by the first quarter of 2022.

4Tune Entertainment is a leading provider for organizations looking for digital strategy, gamification, loyalty, and technology solutions. The Company grows brands, investment values, revenues and customers through excellent digital experiences. We are a resource for enterprises seeking to monetize the world of performance marketing in a fully controllable environment. 4Tune Entertainment’s principal clients have included ViacomCBS, Warner Bros, Sinclair Broadcast Group, 888 Holdings, Netflix, Universal Studios and SBTech.

Based in Dublin, ASX is a Sports and Entertainment Technology company. It operates at the nexus of Sports Betting, Financial Market Investment and Fantasy Games. ASX offers Sports Fans a new way to speculate on Player Performance or Team Performance. ASX is a member of the prestigious Sportradar Acceleradar Programme and was also selected out of 1,500 global sports tech startups to partner with the leading sports tech promoter HYPE to secure a range of partnerships and investors specialised in the sports and entertainment industry.

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Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games

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Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.

The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.

“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.

“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.

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CGA Announces Leadership Evolution and 2026 Board of Directors

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Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.

Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.

Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.

Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.

In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.

The full 2026 board is as follows:

  • Salim Adatia, Gaming Laboratories International, LLC
  • Bruce Caughill, Rush Street Interactive
  • Peter Czegeldy, Aird & Berlis LLP
  • Neil Erlick, Nuvei
  • Kurt Gissane, Aristocrat
  • Charmaine Hogan, Playtech
  • Dale Hooper, FanDuel
  • Chuck Keeling, Great Canadian Entertainment
  • Mike Maodus, Blake, Cassels & Graydon LLP
  • Terry McInally, Gateway Entertainment
  • Niaz Nejad, Non-Member Director
  • Derek Ramm, Kinectify
  • Lindsay Slader, GeoComply
  • Richard Taylor, Niagara Casinos
  • Shane Thompson, Konami
  • Scott Vanderwel, PointsBet Canada (Chair)
  • Scott Woodgate, BetMGM

We are also pleased to welcome three past chairs as Emeritus members of the board:

  • Ilkim Hincer, IC360
  • Carrie Kormos, CK Consulting Inc
  • Bob Parente, Light & Wonder

“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”

Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”

Source: canadiangaming.ca

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Gaming Corps partners with BetMGM for exclusive Ontario launch

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.

The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES™ and instant-win Smash4Cash™ series.

Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY™ challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”

Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”

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